The Most Important Meta Advertising Lesson of 2024
2024 was a year that transformed my understanding of Meta advertising. If you were lucky, this transformation started earlier. But there was a crucial
Share Quick Views in Ads Manager
You can share Quick Views now… A relatively new feature in Ads Manager is Quick Views. They allow you to save searches and filters
Audience Segments Updating Problem – Jon Loomer Digital
This doesn’t make sense… I’m a huge fan of audience segments. It’s because of the breakdown by audience segments that I’ve changed my opinion
Meta Ads Uncertainty is Certain
I’ve been in the Facebook ads space for a very long time. You might even say I was one of the original Facebook ads
Safe Zone Template for All Meta Ads Placements
Optimizing Meta ad creative is a huge pain. Meta asks for three sizes, and even those dimensions aren’t what they always recommend. Recently, I
My Click Attribution Test – Jon Loomer Digital
I recently published a video about click attribution. In it, I explained how I’ve long believed that click attribution requires a click on an
Return on Ad Spend from Remarketing
In this video, I share an example of a Meta ads campaign with a 27x Return On Ad Spend (ROAS). This is real, but
Does Click Attribution Require an Outbound Click?
Am I overthinking this? Someone asked me a question about click attribution recently, and after going down the rabbit hole of Meta’s official documentation,
Meta Recommends 4:5 Aspect Ratio
A while back, I discussed how using 4:5 instead of 1:1 was more effective for some placements. Well, Meta actually recommends it now. Let’s
Less Personalized Ads in the EU
Meta announced some important changes for users in the EU, following continued pressure from regulators. Changes include lowering the cost of the ad-free subscription