SOCIAL MEDIA

The Future of the Meta Advertiser

It’s been more than a year and a half now since Mark Zuckerberg said this on a Meta earnings call: Over the longer term, advertisers

SOCIAL MEDIA

ChatGPT Ads Go Self-Serve, Purchase Retention Expands, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads ChatGPT ads are opening up to self-serve advertisers. This week’s notes also cover Meta’s AI

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New Creative Workflow Replaces Flexible Format

Good riddance, Flexible Format! Flexible Format is going away and being replaced by the new creative workflow. This is a very good thing. The Problems

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Meta Ads AI Connectors, App Usage Drops, and More

Meta Advertiser Field NotesWeekly observations from inside Meta ads Meta’s new AI connectors are the big story this week, especially after recent concerns about

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Consolidate Ads with the New Creative Workflow

Advertisers know they need to focus on creative diversification. So they’ll prioritize using different formats and uniquely different visuals in their ads. But until now,

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Meta Value Rules for Audiences Explained

Some advertisers have access to a new set of value rule criteria: Audiences. This is the most robust application of value rules yet. When creating

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One-Click Conversions API, Pixel Updates, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads Meta made a couple of announcements this week that could have a real impact, especially

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New Creative Workflow for Meta Ads

Some advertisers have access to a new creative workflow that allows them to upload up to 10 images and videos for a single ad. I

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New Value Rules for Audiences, GTM Updates, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of smaller updates caught my attention this week, but several of them could

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Site Links Feature Request

Meta desperately needs this feature… Meta introduced site links a couple of years ago now. They allow advertisers to generate a variation of their ads