The Principles Behind My Meta Ads Strategy
A couple of weeks back, I shared The Master Brief on my current recommendations related to Meta advertising today. This week, I’m going to take
Lead Capture AI Agent for Instant Forms and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads Here are the topics I’m covering in this week’s Field Notes: Lead Capture AI Agent
Custom Audiences Come to ChatGPT Ads
Some advertisers who are participating in the ChatGPT ads beta now have the ability to create, target, and exclude custom audiences based on lists of
The Master Brief: My Complete Approach to Meta Ads
This post isn’t like anything I’ve published before, so let me explain what it is and how it was created. The Master Brief is a
“I Need a Specific Audience”
Why did Meta make this change? If you want to turn Advantage+ Audience off, there’s a button at the bottom of the Audience section in
Book Appointments from Instant Forms, ChatGPT Conversion Optimization, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads This week’s updates cover appointment booking from instant forms, conversion optimization for ChatGPT ads, the
Meta Restricted My Account for Sharing a Link to Meta’s Documentation
This is complete nonsense… Last Tuesday, I shared a screenshot of a new Meta ads feature to my private Facebook group. Immediately after publishing, I
How Many Meta Ads Campaigns Should You Have at Once?
The most efficient way to approach Meta ads campaign construction is to start with one campaign. Consolidate your budget into a single business goal for
Push Delivery Tests, ChatGPT Ads Updates, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads This week’s updates cover a follow-up on Push Delivery to This Ad, several ChatGPT ads
Hands-On With Push Delivery to This Ad
More than two months ago, I briefly covered a new test feature called Push Delivery to This Ad. I didn’t have it at the time,