Book Appointments from Instant Forms, ChatGPT Conversion Optimization, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads This week’s updates cover appointment booking from instant forms, conversion optimization for ChatGPT ads, the
Meta Restricted My Account for Sharing a Link to Meta’s Documentation
This is complete nonsense… Last Tuesday, I shared a screenshot of a new Meta ads feature to my private Facebook group. Immediately after publishing, I
How Many Meta Ads Campaigns Should You Have at Once?
The most efficient way to approach Meta ads campaign construction is to start with one campaign. Consolidate your budget into a single business goal for
Push Delivery Tests, ChatGPT Ads Updates, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads This week’s updates cover a follow-up on Push Delivery to This Ad, several ChatGPT ads
Hands-On With Push Delivery to This Ad
More than two months ago, I briefly covered a new test feature called Push Delivery to This Ad. I didn’t have it at the time,
Customer Lifecycle Strategy Is Not What Advertisers Thought
Meta Advertiser Field Notes Weekly observations from inside Meta ads This week’s updates cover a couple of custom audience exclusion changes, a new audience control
Website and Instant Forms Confusion
I just had back-to-back calls with advertisers who were thrown by this, and I know they’re not alone. Meta made some changes related to Leads
Meta Ads Grouping Reports, ChatGPT Conversions, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads This week’s updates cover a mix of useful reporting additions, early movement from ChatGPT ads,
How to Track Quality Traffic Percentage
Are your ads sending quality traffic to your website? There’s a way to find out. Misleading Results Ads Manager results can be misleading. When running
Hands-On With ChatGPT Ads: Initial Impressions
OpenAI launched the self-serve ads beta to advertisers in the United States a couple of weeks ago. I finally got access late last week, and