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Special Ad Categories for ASC

Another update to Advantage+ Shopping Campaigns… When Advantage+ Shopping Campaigns were first introduced, Special Ad Categories did not qualify. If you were promoting something related

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A Guide to Automated Rules

Automated Rules allow you to save time and increase efficiency by automating changes to your campaigns, ad sets, and ads when specific conditions have been

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Can 3 Ads Get Credit for a Conversion?

Make sure you understand how Meta gives credit to ads for conversionsA conversion is counted whenever a website visitor performs an action that fires a

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Example of How Broad Targeting Works

This is a great example of how broad targetingIn most cases, mention of Broad Targeting refers to the removal of all potential targeting filters: No

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Are Lookalikes Still Relevant? – Jon Loomer Digital

This is something I’ve been wondering for a while… I know that some advertisers still swear by lookalikes, but I wonder if this is mostly

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Highlight Promo Codes in Your Ads

This is a feature that not everyone has yet. It’s available for Sales campaignsThe campaign is the foundation of your Facebook ad. This is where

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How to Sync Offline Events Using Conversions API

If your business logs important conversion events that happen offline and you run Meta advertising, you should send those offline events using the Conversions APIConversions

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Will TikTok Get Banned? – Jon Loomer Digital

Will TikTok get banned in the US? The rumor that just won’t die is alive again. The Bill US politicians passed a bill in the

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Should You Create Ad Sales Funnels?

A popular approach from years past required multiple steps that relied on remarketing. It was also central to my own strategy. There were multiple variations

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Benefits of Combining Ad Sets

There was a time when creating multiple ad setsAn ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are