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Meta Sequenced Events: Optimize for Qualified Website Leads

Back in August, I wrote about a test feature called Sequenced Events that allows you to optimize for a higher-value action that follows an initial

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Meta Ads for Local Businesses

Local businesses present a special kind of challenge for Meta advertising. Your potential audience is limited, and you’re often focused on foot traffic instead of

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The Fundamental Principles of Creating Meta Ads

The problem with most Meta ad creation strategies is that they assume a universal template that can work for anyone. That doesn’t exist. But what

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Meta One Business Plans: What You Get at Each Tier

Last week, Meta announced Meta One subscription plans for businesses. I have a lot of thoughts about this, and most of them are negative. But

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What is the Landing Page Experience Enhancement?

If you’ve enabled the option to test new AI generation features in Advertising Settings, you may see a new enhancement. I’ve had these test features

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What I Built With Muse, Meta’s New AI Agent

Last week, Meta launched Muse, their new personal AI agent. I don’t have a strong opinion on it yet, but I have been using it

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Turn Off New Creative Workflow (Multimedia Experience)

You can turn off the new creative workflow… Meta started rolling out the new creative workflow in April. Also known as Multimedia Experience, it allows

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How to Approach Meta Advertising Control

As Meta advertising continues to evolve, a segment of advertisers gets left behind. They’re stuck in the old ways of doing things, determined to control

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Check Your Existing Customer Exclusions

What’s going on here? Meta introduced Customer Lifecycle Strategy a few months ago. It allows you to define whether you want to get conversions from

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Meta Introduces a New Automatic Events Feature

Advertisers have spotted a new Automatic Events option in the Settings tab of Events Manager. If you’re a good Meta advertiser who pays attention, this