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15 Discontinued Features From 15 Years of Facebook Ads

Here are 15 discontinued features from 15 years of Facebook ads… 1. Power Editor. 2. Facebook Exchange (or FBX). 3. Partner Categories for targeting based

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Meta Is Removing Placement Controls From Ad Sets

Meta is eliminating the ability to remove placements from ad sets. Advertisers are seeing the following message within the Placements section… If you read closely,

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ChatGPT Ads Get Automated Bidding, Placements, and URL Parameters

After launching the ChatGPT ads self-serve beta in May, OpenAI has steadily made updates. This post highlights three more. Make no mistake, ChatGPT ads are

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Meta Ads AI Connectors Get More Security Controls

Back in May, Meta announced its official MCP to safely connect your Meta ads portfolio to Claude, ChatGPT, or Perplexity. At the time, I had

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Meta Tests Sequenced Events and Preferred Lead Answers for Lead Quality

Meta appears to be testing two features that could help advertisers refine lead quality from instant forms. Lead quality is one of the greatest challenges

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Should You Start with Fewer Ads?

The dominant strategy right now is to start a campaign with a high volume of ads. While the intent might be right, I don’t believe

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Meta Can Now Rewrite the Text on Your Ad Images

You may have noticed some significant improvements recently to Meta’s AI-generated text and images. Before you laugh to yourself and move on, read below. While

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Bid Multipliers for ChatGPT Ads

In a somewhat surprising feature release, bid multipliers are here for ChatGPT ads. It’s not clear if all advertisers participating in the beta have access

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How to Use Meta Ads for Lead Generation

Running Meta ads for lead generation may be the most common advertising approach. While the end goal may be the purchase, a lead is most

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Meta Redesigns Audiences Around Labels

Some Meta advertisers are seeing a significant design change to the Audiences section that puts a far greater emphasis on labels. If you have the