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Turn Off New Creative Workflow (Multimedia Experience)

You can turn off the new creative workflow… Meta started rolling out the new creative workflow in April. Also known as Multimedia Experience, it allows

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How to Approach Meta Advertising Control

As Meta advertising continues to evolve, a segment of advertisers gets left behind. They’re stuck in the old ways of doing things, determined to control

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Check Your Existing Customer Exclusions

What’s going on here? Meta introduced Customer Lifecycle Strategy a few months ago. It allows you to define whether you want to get conversions from

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Meta Introduces a New Automatic Events Feature

Advertisers have spotted a new Automatic Events option in the Settings tab of Events Manager. If you’re a good Meta advertiser who pays attention, this

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Reply to Keywords Meta Ads Feature

Some advertisers are seeing a new Conversations box for “Reply to Keywords” when creating an ad. Let’s take a closer look at what this is

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15 Discontinued Features From 15 Years of Facebook Ads

Here are 15 discontinued features from 15 years of Facebook ads… 1. Power Editor. 2. Facebook Exchange (or FBX). 3. Partner Categories for targeting based

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Meta Is Removing Placement Controls From Ad Sets

Meta is eliminating the ability to remove placements from ad sets. Advertisers are seeing the following message within the Placements section… If you read closely,

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ChatGPT Ads Get Automated Bidding, Placements, and URL Parameters

After launching the ChatGPT ads self-serve beta in May, OpenAI has steadily made updates. This post highlights three more. Make no mistake, ChatGPT ads are

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Meta Ads AI Connectors Get More Security Controls

Back in May, Meta announced its official MCP to safely connect your Meta ads portfolio to Claude, ChatGPT, or Perplexity. At the time, I had

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Meta Tests Sequenced Events and Preferred Lead Answers for Lead Quality

Meta appears to be testing two features that could help advertisers refine lead quality from instant forms. Lead quality is one of the greatest challenges