Should You Start with Fewer Ads?
The dominant strategy right now is to start a campaign with a high volume of ads. While the intent might be right, I don’t believe
Meta Can Now Rewrite the Text on Your Ad Images
You may have noticed some significant improvements recently to Meta’s AI-generated text and images. Before you laugh to yourself and move on, read below. While
Bid Multipliers for ChatGPT Ads
In a somewhat surprising feature release, bid multipliers are here for ChatGPT ads. It’s not clear if all advertisers participating in the beta have access
How to Use Meta Ads for Lead Generation
Running Meta ads for lead generation may be the most common advertising approach. While the end goal may be the purchase, a lead is most
Meta Redesigns Audiences Around Labels
Some Meta advertisers are seeing a significant design change to the Audiences section that puts a far greater emphasis on labels. If you have the
The Principles Behind My Meta Ads Strategy
A couple of weeks back, I shared The Master Brief on my current recommendations related to Meta advertising today. This week, I’m going to take
Lead Capture AI Agent for Instant Forms and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads Here are the topics I’m covering in this week’s Field Notes: Lead Capture AI Agent
Custom Audiences Come to ChatGPT Ads
Some advertisers who are participating in the ChatGPT ads beta now have the ability to create, target, and exclude custom audiences based on lists of
The Master Brief: My Complete Approach to Meta Ads
This post isn’t like anything I’ve published before, so let me explain what it is and how it was created. The Master Brief is a
“I Need a Specific Audience”
Why did Meta make this change? If you want to turn Advantage+ Audience off, there’s a button at the bottom of the Audience section in