SOCIAL MEDIA

SOCIAL MEDIA

Meta Announces Location Fees (Plus 4 Updates)

Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of smaller updates this week focused on cost, control, and the ways Meta

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Offers Added to Ad Sources

Meta is rolling out Offers… No, not those Offers. This isn’t 2012, or whenever it was the original Offers was launched. Meta loves recycling old

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Opportunity Score Rolls Out Globally

Opportunity Score is official. After testing it for more than a year, Meta announced the global rollout. Here’s what you need to know… What

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A Beginner’s Checklist for Meta Advertising

It’s easy to take for granted how complicated Meta advertising is. But the problem is that so many advertisers make it far more complex than

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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it

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Opportunity Score is Back – Jon Loomer Digital

I first had access to Opportunity Score back in April of 2024. Then it disappeared in October (or at least it did for me).

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Use Value Rules to Improve Lead Quality

A common challenge among advertisers is running ads that maintain high lead quality. I’ve covered this topic many times. Value Rules, which are rolling