SOCIAL MEDIA

SOCIAL MEDIA

Meta Recommends 4:5 Aspect Ratio

A while back, I discussed how using 4:5 instead of 1:1 was more effective for some placements. Well, Meta actually recommends it now. Let’s

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Customer Lifecycle Strategy, Attribution Updates, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of small but meaningful updates stood out this week, from customer acquisition and

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Problem with Advantage+ Shopping Campaigns

One of the benefits of Advantage+ Shopping Campaigns is that it’s streamlined and hands-off. I guess whether you consider this a benefit depends on how

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3 Problems with Flexible Format

These three things annoy me about Flexible Format… Flexible Format allows you to submit up to 10 images or videos for a single ad.

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Common Advertising Mistakes Related to Placement Selection

Some advertising mistakes are made due to inaction. Others are made as a result of overthinking and unnecessary tinkering. Both apply to mistakes related to

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Change to Inventory Filters – Jon Loomer Digital

That’s interesting timing… I just discussed Inventory Filters during the past couple of weeks to address potential concerns with Meta’s new content moderation policies.

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What Will Targeting Look Like a Year From Now?

I don’t have a crystal ball, but it’s not all that difficult to predict the future of Meta ads targeting if you follow the trends.