SOCIAL MEDIA

SOCIAL MEDIA

Is the Learning Phase Changing?

Most Meta advertisers know all about the learning phase. It’s the period of time when Meta’s systems are learning from your results to better optimize.

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Turn Off Autofill for Instant Forms

I’m seeing a new option for instant forms that could be kind of a big deal. It’s not clear whether this is a new

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Conditional Formatting in Ads Manager

Conditional Formatting is one of the most helpful features of custom ad reports. You may now see a version of it in Ads Manager.

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Meta Ad Revenue Up 24% as ChatGPT Ads Start at $200,000

Meta Advertiser Field Notes Wednesday observations from inside Meta ads There’s a whole lot going on. I documented several important things that Meta advertisers might

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Image Generation Creative Breakdown – Jon Loomer Digital

Meta’s finally providing more transparency for AI-generated ad creative… How AI Creative is Used When you create an ad and upload an image, you’ll

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Ad Copy and Creative and Winning Combinations

Stop obsessing over finding the winning combination… This advice may go against everything you believe in and the strategy you’ve used for years. But

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Evaluate Results in Aggregate – Jon Loomer Digital

On a prior video, I talked about the importance of focusing on aggregate results when evaluating ad performance. And this is true. Let me