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The Best Advertisers Compare Attribution Settings
The best advertisers do this… You should know that your results column hides important details about conversions. The default of 7-day click and 1-day
Target Frequency Added to Awareness Campaigns
Meta is providing a new way to manage frequency when running Awareness campaigns. Let’s discuss… Frequency Control This update applies to when you use
Swap Selling Points Enhancement – Jon Loomer Digital
What is “Swap Selling Points”? There’s a new Advantage+ Creative enhancement floating around. Here’s what you need to know… How it Works When creating
Optimize for Quality Leads – Jon Loomer Digital
One of the most common challenges that advertisers face is lead quality. In a recent blog post, I outlined 16 potential solutions. One of
Creative Testing Tool Bugs
Have you had issues with the creative testing tool? I’ve heard from several people now, so something is up. The Problem Advertisers are reporting a
My Click Attribution Test – Jon Loomer Digital
I recently published a video about click attribution. In it, I explained how I’ve long believed that click attribution requires a click on an
How to Approach Country Targeting
How should you approach country targeting? I don’t recommend a one-size-fits-all approach to this. There are several factors to consider, but you have options. Split
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