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Leverage Both a Static Image and Video in One Ad
What I’m going to describe is the best of both worlds. I understand advertisers’ frustration when creating multiple ads using different formats. You want both
What is Core Setup? – Jon Loomer Digital
Within Events Manager Data Sources, you may see a new section under the Settings tab for Data Restrictions and Core Setup. If this is turned
How to Approach Country Targeting
How should you approach country targeting? I don’t recommend a one-size-fits-all approach to this. There are several factors to consider, but you have options. Split
Can You Prove the Value of a View Through Conversion?
There’s a bit of a debate in advertising circles around view through conversions. These are counted in Ads Manager when someone is shown your ad
Is Remarketing Still Relevant? – Jon Loomer Digital
There was a time when I spent the majority of my budget on remarketing. I used a combination of general remarketing (all website visitors, email
How to Compare Results in Ads Manager
Meta created an easy way to compare results. It’s a subtle little update that was added recently, and you may have missed it… Access Compare
Is the Learning Phase Changing?
Most Meta advertisers know all about the learning phase. It’s the period of time when Meta’s systems are learning from your results to better optimize.
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