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Is Remarketing Still Relevant? – Jon Loomer Digital
There was a time when I spent the majority of my budget on remarketing. I used a combination of general remarketing (all website visitors, email
Edit Sourced Site Link Display Labels
There’s another update to site links… Site links allow you to highlight three or more extra links below your ad creative. You can define these
Is Your ROAS Legit? – Jon Loomer Digital
We’ve all seen it. Advertisers will share screenshots of their Ads Manager results with an insane Return On Ad Spend. They’re proud of it, and
How Many Primary Text Variations Should You Provide?
When you create an ad, you have the option of using up to five manual primary text variations. I haven’t seen any official documentation from
Should You Restrict by Demographic Group?
It sounds logical. You’ve broken down your results to find the cheapest cost per conversion. You isolate the highest performing group as women between 35
Elevating Your Social Media Game: Top 10 Strategies
Feeling spooked by low engagement rates on social media despite being active across platforms? Here’s the kicker: effective social media marketing transcends mere posting; it demands a strategic approach to genuinely engage your audience and
6 Ways You Can Drive Up Your CPM
While some factors are outside of your control, there are six ways you can drive up the CPM… Limiting Your Audience The first three are
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