Top News
View All Post
SOCIAL MEDIA
A Simpler Ad Strategy is Better: 10 Ways You Hurt Results
Advertisers who resist automation and optimization often take the completely opposite approach. Here are 10 ways you overcomplicate things and hurt results… The List 1.
How to Define Audience Segments
Audience Segments are a powerful feature for all sales campaigns, but far too many advertisers don’t have these set up — or they aren’t
Value Rules for All Campaign Objectives
Value rules are opening up. Here’s what you need to know… Campaign Objectives When Meta launched value rules earlier this year, it was only
Target Frequency Added to Awareness Campaigns
Meta is providing a new way to manage frequency when running Awareness campaigns. Let’s discuss… Frequency Control This update applies to when you use
21 Performance Goals: A Guide to Meta Ads Optimization for Delivery
I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it
Event Breakdown by URL Bug
Where did it go? If you expand an event in the Events Manager Overview tab and click on the View Details button, you can click
Advantage+ Creative Video Generation Beta and What Else I’m Seeing
Meta Advertiser Field Notes Wednesday observations from inside Meta ads These are smaller things I noticed this week and not just related to Meta advertising.
TOP PICKS
ENTERTAINMENT DOSE
