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Breakdowns in Ads Manager Not Working
Are these breakdowns working for you? It seems that ever since Meta announced that Dynamic Creative was going away, the breakdowns by Dynamic Creative Element
How to Use Topic Exclusions
Should you apply Topic Exclusions? Ever since Meta’s announcements about content moderation changes, brands are looking into options. If you run ads, you might
Translate Text Feature – Jon Loomer Digital
Some advertisers are seeing an “early release” feature to generate their text using AI. Here’s what you need to know… How it Works When
When to Use Campaign Budget Optimization
When should you use Advantage Campaign Budget? Let’s just call it CBO because that’s how we all know it. CBO is Mostly Dead CBO is
6 Ways You Can Drive Up Your CPM
While some factors are outside of your control, there are six ways you can drive up the CPM… Limiting Your Audience The first three are
ChatGPT Ads, Missing Audience Segments, and Account Authentication Errors
Meta Advertiser Field Notes Thursday observations from inside Meta ads It’s time for the second Field Notes. These are small things I noticed while working
My Click Attribution Test – Jon Loomer Digital
I recently published a video about click attribution. In it, I explained how I’ve long believed that click attribution requires a click on an
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