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Leverage Both a Static Image and Video in One Ad

What I’m going to describe is the best of both worlds. I understand advertisers’ frustration when creating multiple ads using different formats. You want both

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What is Core Setup? – Jon Loomer Digital

Within Events Manager Data Sources, you may see a new section under the Settings tab for Data Restrictions and Core Setup. If this is turned

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How to Approach Country Targeting

How should you approach country targeting? I don’t recommend a one-size-fits-all approach to this. There are several factors to consider, but you have options. Split

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Can You Prove the Value of a View Through Conversion?

There’s a bit of a debate in advertising circles around view through conversions. These are counted in Ads Manager when someone is shown your ad

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Is Remarketing Still Relevant? – Jon Loomer Digital

There was a time when I spent the majority of my budget on remarketing. I used a combination of general remarketing (all website visitors, email

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How to Compare Results in Ads Manager

Meta created an easy way to compare results. It’s a subtle little update that was added recently, and you may have missed it… Access Compare

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Is the Learning Phase Changing?

Most Meta advertisers know all about the learning phase. It’s the period of time when Meta’s systems are learning from your results to better optimize.