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Evaluate Results in Aggregate – Jon Loomer Digital
On a prior video, I talked about the importance of focusing on aggregate results when evaluating ad performance. And this is true. Let me
Video Ads and Rewarded Video Placement
Running ads optimized for the top-of-the-funnel has its risks, and one is highlighted in this video. If you’re running video ads that are optimized
Leverage Both a Static Image and Video in One Ad
What I’m going to describe is the best of both worlds. I understand advertisers’ frustration when creating multiple ads using different formats. You want both
How to Sync Offline Events Using Conversions API
If your business logs important conversion events that happen offline and you run Meta advertising, you should send those offline events using the Conversions APIConversions
Incremental Attribution Example – Jon Loomer Digital
Check it out, Incremental Attribution… We know that Meta has been testing this, and now we have our first examples of what it looks
New Requirements for Value Optimization
There are new requirements for value optimization. Meta recently expanded value optimization to include custom events and non-purchase standard events. Documentation on eligibility requirements,
Is Remarketing Still Relevant? – Jon Loomer Digital
There was a time when I spent the majority of my budget on remarketing. I used a combination of general remarketing (all website visitors, email
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