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Location Targeting is a Big Problem
If you’ve run ads that reached people outside of your selected locations, you’re not alone. A small part of this is organic distribution. If someone
Meta Advertising and Shades of Truth
When it comes to Meta advertising, there are shades of truth. Let me explain… Definitive vs. Experience Start with what is definitive. A certain feature
Still Use Advantage Campaign Budget?
Should you still use Advantage Campaign Budget? The answer is complicated… What is Advantage Campaign BudgetAdvantage Campaign Budget (formerly Campaign Budget Optimization) automatically manages your
Can 3 Ads Get Credit for a Conversion?
Make sure you understand how Meta gives credit to ads for conversionsA conversion is counted whenever a website visitor performs an action that fires a
Test Interests and Lookalikes vs. Advantage+ Audience
Do you still use interests and lookalikes? Many advertisers use them as a safe approach because they’ve used it for years. But neither may be
What Will Targeting Look Like a Year From Now?
I don’t have a crystal ball, but it’s not all that difficult to predict the future of Meta ads targeting if you follow the trends.
Unique Conversion Metrics Will Be Deprecated
Unique conversion metrics are going away… Meta announced the deprecation of more than 130 metrics measuring unique actions, mostly related to conversions. Per the announcement:
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