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Video View Remarketing is Mostly Worthless
Now there are exceptions, but let me explain… A common strategy is to use video ads to create a funnel. You create one ad set
What is Flexible Form Delivery?
Do you have Flexible Form Delivery? It’s not clear if this is a new feature that is rolling out or if it’s part of
Breakdowns in Ads Manager Not Working
Are these breakdowns working for you? It seems that ever since Meta announced that Dynamic Creative was going away, the breakdowns by Dynamic Creative Element
Meta Advertising and Shades of Truth
When it comes to Meta advertising, there are shades of truth. Let me explain… Definitive vs. Experience Start with what is definitive. A certain feature
Is Remarketing Still Relevant? – Jon Loomer Digital
There was a time when I spent the majority of my budget on remarketing. I used a combination of general remarketing (all website visitors, email
How to Reach the Right People Without Relying on Targeting Inputs
The old methods of targeting control are either ineffective or irrelevant now. If your campaign construction process consists of obsessively flipping targeting switches, you’re
Attribution Changes Could Hit Remarketing Hardest (Plus 5 Updates)
Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of attribution updates, a short Ads Manager outage, rumors about monthly invoicing, and
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