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SOCIAL MEDIA

Breakdowns in Ads Manager Not Working

Are these breakdowns working for you? It seems that ever since Meta announced that Dynamic Creative was going away, the breakdowns by Dynamic Creative Element

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How to Use Topic Exclusions

Should you apply Topic Exclusions? Ever since Meta’s announcements about content moderation changes, brands are looking into options. If you run ads, you might

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Translate Text Feature – Jon Loomer Digital

Some advertisers are seeing an “early release” feature to generate their text using AI. Here’s what you need to know… How it Works When

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When to Use Campaign Budget Optimization

When should you use Advantage Campaign Budget? Let’s just call it CBO because that’s how we all know it. CBO is Mostly Dead CBO is

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6 Ways You Can Drive Up Your CPM

While some factors are outside of your control, there are six ways you can drive up the CPM… Limiting Your Audience The first three are

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ChatGPT Ads, Missing Audience Segments, and Account Authentication Errors

Meta Advertiser Field Notes Thursday observations from inside Meta ads It’s time for the second Field Notes. These are small things I noticed while working

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My Click Attribution Test – Jon Loomer Digital

I recently published a video about click attribution. In it, I explained how I’ve long believed that click attribution requires a click on an