SOCIAL MEDIA

SOCIAL MEDIA

16 Ways to Improve Lead Quality

One of the most common challenges that advertisers face is balancing cost per lead with lead quality. The lead is only the first step.

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Value Rules Example – Jon Loomer Digital

I’m finally able to share an example of value rules in action… Because of value rules, I was able to keep Advantage+ on so

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Incremental Attribution Example – Jon Loomer Digital

Check it out, Incremental Attribution… We know that Meta has been testing this, and now we have our first examples of what it looks

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Is Remarketing Still Relevant? – Jon Loomer Digital

There was a time when I spent the majority of my budget on remarketing. I used a combination of general remarketing (all website visitors, email

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What is Signals Gateway? – Jon Loomer Digital

Go to the Settings tab of your Events Manager, and you may see this under Conversions API… There are now two options: Conversions API

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Reword Identified Phrases Test Feature

There’s another new test feature… I refer back to the advertising settings page recently to keep tabs on this. Click on Advantage+ Creative. If

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Ad Prices are Going Back Up

Meta released their Q4 earnings, and the average price per ad was up year over year for the first time in three nearly years. What’s