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How to Sync Offline Events Using Conversions API
If your business logs important conversion events that happen offline and you run Meta advertising, you should send those offline events using the Conversions APIConversions
Elevating Your Social Media Game: Top 10 Strategies
Feeling spooked by low engagement rates on social media despite being active across platforms? Here’s the kicker: effective social media marketing transcends mere posting; it demands a strategic approach to genuinely engage your audience and
When to Use Manual Bidding
The Highest Volume Bid StrategyThe default bid strategy for most objectives. Meta will attempt to get you the highest volume of optimized actions within your
New Value Rules for Audiences, GTM Updates, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of smaller updates caught my attention this week, but several of them could
New Test Features for AI Generation
There are three more AI enhancements available in testing. Here’s what you need to know… Test New AI Generation Features To access these test
Format Display Options for Carousels and Collections
What is Format Display Options? When you create a new ad, you may see this above your primary text. Let’s talk about it… How
New Requirements for Value Optimization
There are new requirements for value optimization. Meta recently expanded value optimization to include custom events and non-purchase standard events. Documentation on eligibility requirements,
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