SOCIAL MEDIA

SOCIAL MEDIA

The Best Advertisers Compare Attribution Settings

The best advertisers do this… You should know that your results column hides important details about conversions. The default of 7-day click and 1-day

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Target Frequency Added to Awareness Campaigns

Meta is providing a new way to manage frequency when running Awareness campaigns. Let’s discuss… Frequency Control This update applies to when you use

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Swap Selling Points Enhancement – Jon Loomer Digital

What is “Swap Selling Points”? There’s a new Advantage+ Creative enhancement floating around. Here’s what you need to know… How it Works When creating

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Optimize for Quality Leads – Jon Loomer Digital

One of the most common challenges that advertisers face is lead quality. In a recent blog post, I outlined 16 potential solutions. One of

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Creative Testing Tool Bugs

Have you had issues with the creative testing tool? I’ve heard from several people now, so something is up. The Problem Advertisers are reporting a

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My Click Attribution Test – Jon Loomer Digital

I recently published a video about click attribution. In it, I explained how I’ve long believed that click attribution requires a click on an

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How to Approach Country Targeting

How should you approach country targeting? I don’t recommend a one-size-fits-all approach to this. There are several factors to consider, but you have options. Split