SOCIAL MEDIA

SOCIAL MEDIA

Incremental Attribution Example – Jon Loomer Digital

Check it out, Incremental Attribution… We know that Meta has been testing this, and now we have our first examples of what it looks

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Why You Should Not Turn Off Ads

Do not micromanage your ads. Let me explain why with an example that most advertisers understand… The Ad Funnel Let’s assume that you created

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Location Targeting is a Big Problem

If you’ve run ads that reached people outside of your selected locations, you’re not alone. A small part of this is organic distribution. If someone

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New Creative Workflow for Meta Ads

Some advertisers have access to a new creative workflow that allows them to upload up to 10 images and videos for a single ad. I

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Detailed Targeting Announcement – Jon Loomer Digital

Meta is making changes to detailed targeting that may impact the delivery of your ads. Here’s everything you need to know… The Announcement You

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AI-Related Ad Account Shutdowns, Meta AI Chat, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads A mix of AI-related risk, new automation tools, and ad creation updates stood out this

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3 Problems with Flexible Format

These three things annoy me about Flexible Format… Flexible Format allows you to submit up to 10 images or videos for a single ad.