SOCIAL MEDIA

SOCIAL MEDIA

How to Sync Offline Events Using Conversions API

If your business logs important conversion events that happen offline and you run Meta advertising, you should send those offline events using the Conversions APIConversions

Social Media
SOCIAL MEDIA

Elevating Your Social Media Game: Top 10 Strategies

Feeling spooked by low engagement rates on social media despite being active across platforms? Here’s the kicker: effective social media marketing transcends mere posting; it demands a strategic approach to genuinely engage your audience and

SOCIAL MEDIA

When to Use Manual Bidding

The Highest Volume Bid StrategyThe default bid strategy for most objectives. Meta will attempt to get you the highest volume of optimized actions within your

SOCIAL MEDIA

New Value Rules for Audiences, GTM Updates, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of smaller updates caught my attention this week, but several of them could

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New Test Features for AI Generation

There are three more AI enhancements available in testing. Here’s what you need to know… Test New AI Generation Features To access these test

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Format Display Options for Carousels and Collections

What is Format Display Options? When you create a new ad, you may see this above your primary text. Let’s talk about it… How

SOCIAL MEDIA

New Requirements for Value Optimization

There are new requirements for value optimization. Meta recently expanded value optimization to include custom events and non-purchase standard events. Documentation on eligibility requirements,