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Turn Off Autofill for Instant Forms
I’m seeing a new option for instant forms that could be kind of a big deal. It’s not clear whether this is a new
Impact of Less-Personalized Ads in the European Union
You may see this message in Ads Manager, especially if you run ads in Europe: People’s ad settings may affect delivery. As people in
6 Ways You Can Drive Up Your CPM
While some factors are outside of your control, there are six ways you can drive up the CPM… Limiting Your Audience The first three are
Swap Selling Points Enhancement – Jon Loomer Digital
What is “Swap Selling Points”? There’s a new Advantage+ Creative enhancement floating around. Here’s what you need to know… How it Works When creating
When to Break from Meta Advertising Defaults: A Guide
I recommend taking a simplified approach to Meta advertising. In today’s environment, advertisers can often make results worse by injecting themselves too often. But
Elevating Your Social Media Game: Top 10 Strategies
Feeling spooked by low engagement rates on social media despite being active across platforms? Here’s the kicker: effective social media marketing transcends mere posting; it demands a strategic approach to genuinely engage your audience and
How to Reach the Right People Without Relying on Targeting Inputs
The old methods of targeting control are either ineffective or irrelevant now. If your campaign construction process consists of obsessively flipping targeting switches, you’re
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