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Is Remarketing Still Relevant? – Jon Loomer Digital

There was a time when I spent the majority of my budget on remarketing. I used a combination of general remarketing (all website visitors, email

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Apple Enforces Service Fee on Facebook and Instagram Ads Worldwide

Stop running ads from an iOS device… Beginning in February, Apple began enforcing a 30% service fee on Facebook and Instagram ads initiated from iOS

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How to Approach Country Targeting

How should you approach country targeting? I don’t recommend a one-size-fits-all approach to this. There are several factors to consider, but you have options. Split

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What Will Targeting Look Like a Year From Now?

I don’t have a crystal ball, but it’s not all that difficult to predict the future of Meta ads targeting if you follow the trends.

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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it

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Are Your Results Inflated? – Jon Loomer Digital

Is Ads Manager over-reporting? If you’re getting conversion results that seem too good, do this… Assuming you set up your events properly, it’s rare that

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When to Use Manual Bidding

The Highest Volume Bid StrategyThe default bid strategy for most objectives. Meta will attempt to get you the highest volume of optimized actions within your