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How to Use Topic Exclusions
Should you apply Topic Exclusions? Ever since Meta’s announcements about content moderation changes, brands are looking into options. If you run ads, you might
The Most Important Meta Advertising Lesson of 2024
2024 was a year that transformed my understanding of Meta advertising. If you were lucky, this transformation started earlier. But there was a crucial
Meta Ad Sequencing: Setup, Requirements, and Caveats
Ad Sequencing is a feature that was previously only available using the Reservation buying type, but many advertisers now have the option to use it
A Simpler Ad Strategy is Better: 10 Ways You Hurt Results
Advertisers who resist automation and optimization often take the completely opposite approach. Here are 10 ways you overcomplicate things and hurt results… The List 1.
Is the Learning Phase Changing?
Most Meta advertisers know all about the learning phase. It’s the period of time when Meta’s systems are learning from your results to better optimize.
Return on Ad Spend from Remarketing
In this video, I share an example of a Meta ads campaign with a 27x Return On Ad Spend (ROAS). This is real, but
Less Personalized Ads in the EU
Meta announced some important changes for users in the EU, following continued pressure from regulators. Changes include lowering the cost of the ad-free subscription
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