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Unique Conversion Metrics Will Be Deprecated
Unique conversion metrics are going away… Meta announced the deprecation of more than 130 metrics measuring unique actions, mostly related to conversions. Per the announcement:
Meta Needs this Breakdown to Provide Transparency Around Audience Expansion
Meta still needs this breakdown… Don’t get me wrong, I’m grateful that we can now breakdown by audience segments for sales campaigns. This gives us
Does Meta Ignore Audience Suggestions?
This is something I’ve speculated for a while now. Do audience suggestions actually do anything? I’ve now had two very clear examples of this…
Meta Announces Rollout of Threads Feed Ad Placement
It’s finally happening: Ads on Threads. After months of speculation, we need to speculate no more. In an April 23rd announcement, Meta made it
21 Performance Goals: A Guide to Meta Ads Optimization for Delivery
I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it
Why Won’t Meta Exclude My Customers?
The problem of reaching current customers when you explicitly exclude them is a common one. Let’s explore what may be happening… Excluded Customers Maybe you
Site Links Feature Request
Meta desperately needs this feature… Meta introduced site links a couple of years ago now. They allow advertisers to generate a variation of their ads
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