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Example of How Broad Targeting Works
This is a great example of how broad targetingIn most cases, mention of Broad Targeting refers to the removal of all potential targeting filters: No
Targeting Inputs Grid: Respected or Expanded?
This grid will help… Almost every advertiser gets this wrong, so I wanted to create a reference that would make it easier. Respected vs.
When to Use Manual Bidding
The Highest Volume Bid StrategyThe default bid strategy for most objectives. Meta will attempt to get you the highest volume of optimized actions within your
Turn Off Autofill for Instant Forms
I’m seeing a new option for instant forms that could be kind of a big deal. It’s not clear whether this is a new
Meta 2024 Q3 Earnings Takeaways
Meta had their 2024 Q3 earnings call last week and discussed several topics that impact advertisers. Here are my primary takeaways… 4 Takeaways 1.
Meta Begins Test of Ads on Threads
And the test begins… Meta announced they are starting a limited test of ads on Threads that includes a small number of advertisers and
Impact of Less-Personalized Ads in the European Union
You may see this message in Ads Manager, especially if you run ads in Europe: People’s ad settings may affect delivery. As people in
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