Top News
View All Post
Trendy News
SOCIAL MEDIA
Problem with GA4 Integration – Jon Loomer Digital
The GA4 integration with Events Manager requires mapping Meta events to GA4 events. But there’s a basic problem with this, beyond the benefits being
Meta Ad Sequencing: Setup, Requirements, and Caveats
Ad Sequencing is a feature that was previously only available using the Reservation buying type, but many advertisers now have the option to use it
How to Approach Country Targeting
How should you approach country targeting? I don’t recommend a one-size-fits-all approach to this. There are several factors to consider, but you have options. Split
Meta Value Rules for Audiences Explained
Some advertisers have access to a new set of value rule criteria: Audiences. This is the most robust application of value rules yet. When creating
Customer Lifecycle Strategy, Attribution Updates, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of small but meaningful updates stood out this week, from customer acquisition and
Impact of Ad-Free Subscription in the UK on Advertisers
What does an ad-free subscription in the UK mean for advertisers? Meta recently announced that users in the UK will have the option of
Value Rules for All Campaign Objectives
Value rules are opening up. Here’s what you need to know… Campaign Objectives When Meta launched value rules earlier this year, it was only
TOP PICKS
ENTERTAINMENT DOSE
