LIFESTYLE
SOCIAL MEDIA

16 Ways to Improve Lead Quality
- By IOWA DIGITAL NEWS
- . May 12, 2025
One of the most common challenges that advertisers face is balancing cost per lead with lead quality. The lead is only the first step.

Value Rules Example – Jon Loomer Digital
- By IOWA DIGITAL NEWS
- . September 13, 2025
I’m finally able to share an example of value rules in action… Because of value rules, I was able to keep Advantage+ on so

Incremental Attribution Example – Jon Loomer Digital
- By IOWA DIGITAL NEWS
- . January 4, 2025
Check it out, Incremental Attribution… We know that Meta has been testing this, and now we have our first examples of what it looks

Is Remarketing Still Relevant? – Jon Loomer Digital
- By IOWA DIGITAL NEWS
- . July 24, 2024
There was a time when I spent the majority of my budget on remarketing. I used a combination of general remarketing (all website visitors, email

What is Signals Gateway? – Jon Loomer Digital
- By IOWA DIGITAL NEWS
- . March 9, 2025
Go to the Settings tab of your Events Manager, and you may see this under Conversions API… There are now two options: Conversions API

Reword Identified Phrases Test Feature
- By IOWA DIGITAL NEWS
- . August 24, 2025
There’s another new test feature… I refer back to the advertising settings page recently to keep tabs on this. Click on Advantage+ Creative. If

Ad Prices are Going Back Up
- By IOWA DIGITAL NEWS
- . February 12, 2024
Meta released their Q4 earnings, and the average price per ad was up year over year for the first time in three nearly years. What’s
Categories
Tags
TOP PICKS

Unleashing the Power of Social Media Marketing for Business Growth
- By IOWA DIGITAL NEWS
- . February 29, 2024

Elevating Your Social Media Game: Top 10 Strategies
- By IOWA DIGITAL NEWS
- . February 28, 2024

Surge in Real Estate Fraud Endangers Homebuyers
- By IOWA DIGITAL NEWS
- . February 28, 2024

Top 5 OTT movies to watch in January 2024, check
- By IOWA DIGITAL NEWS
- . February 27, 2024

US Elections: Nearly half of Democrats want to replace Biden
- By IOWA DIGITAL NEWS
- . February 27, 2024

US targets Russia with more than 500 new sanctions
- By IOWA DIGITAL NEWS
- . February 27, 2024

Banesco USA reports $23.5M, $3.8B in assets for 4Q
- By IOWA DIGITAL NEWS
- . February 26, 2024

Cyclones get swept in the final home series of the
- By IOWA DIGITAL NEWS
- . February 24, 2025

Cyclones have multiple winners in return to Hilton Coliseum –
- By IOWA DIGITAL NEWS
- . January 20, 2025

Evaluate Results in Aggregate – Jon Loomer Digital
- By IOWA DIGITAL NEWS
- . July 23, 2025