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One-Click Conversions API, Pixel Updates, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads Meta made a couple of announcements this week that could have a real impact, especially
How to Compare Results in Ads Manager
Meta created an easy way to compare results. It’s a subtle little update that was added recently, and you may have missed it… Access Compare
When to Use Manual Bidding
The Highest Volume Bid StrategyThe default bid strategy for most objectives. Meta will attempt to get you the highest volume of optimized actions within your
A Guide to Meta Ads Targeting in 2026
Meta ads targeting is more confusing and controversial than ever. That is, at least, if you listen to all of the loud recommendations about strategies
Optional Questions for Facebook Lead Forms
There are a bunch of updates rolling out to Meta’s instant forms, and this is one of them. I don’t have it in all of
Don’t Overvalue Attributed Results – Jon Loomer Digital
This isn’t a post about Meta inflating results or how you shouldn’t trust the reported conversions in Ads Manager. There’s a whole separate topic
Event Breakdown by URL Bug
Where did it go? If you expand an event in the Events Manager Overview tab and click on the View Details button, you can click
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