SOCIAL MEDIA

SOCIAL MEDIA

Meta Ads Uncertainty is Certain

I’ve been in the Facebook ads space for a very long time. You might even say I was one of the original Facebook ads

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Don’t Overvalue Attributed Results – Jon Loomer Digital

This isn’t a post about Meta inflating results or how you shouldn’t trust the reported conversions in Ads Manager. There’s a whole separate topic

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Value Rules Example – Jon Loomer Digital

I’m finally able to share an example of value rules in action… Because of value rules, I was able to keep Advantage+ on so

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Audience Segments for Manual Sales Campaigns

Whoa, look at this! Now when you create a manual Sales campaign, you should see a Reporting section at the bottom of the campaign. What

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Offers Added to Ad Sources

Meta is rolling out Offers… No, not those Offers. This isn’t 2012, or whenever it was the original Offers was launched. Meta loves recycling old

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Turn Off Comments On Ads

Turn off comments on ads? Meta’s made several announcements about new features during Advertising Week 2024. This is one of them. Where to Find

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New Ads and the Learning Phase

Do new ads restart the learning phase? Things might be changing. Let me explain… Meta’s Official Documentation In Meta’s Help Center article titled “Significant