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Why Are Results So Erratic?
You got ten sales yesterday, but none today. How can that happen? Let’s consider the potential explanations… Why This Happens First, every day and
Creative Testing Tool Bugs
Have you had issues with the creative testing tool? I’ve heard from several people now, so something is up. The Problem Advertisers are reporting a
Attribution Changes Could Hit Remarketing Hardest (Plus 5 Updates)
Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of attribution updates, a short Ads Manager outage, rumors about monthly invoicing, and
The Best Advertisers Compare Attribution Settings
The best advertisers do this… You should know that your results column hides important details about conversions. The default of 7-day click and 1-day
Example of How Broad Targeting Works
This is a great example of how broad targetingIn most cases, mention of Broad Targeting refers to the removal of all potential targeting filters: No
Consolidate Ads with the New Creative Workflow
Advertisers know they need to focus on creative diversification. So they’ll prioritize using different formats and uniquely different visuals in their ads. But until now,
Financial Products and Services Special Ad Category
A change is coming to special ad categories. If you run ads that promote products or services related to credit or finance, even if you
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