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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery
I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it
Frequency Controls for Engagement Campaigns
It’s finally here. Now you can control frequency of Engagement campaigns. My last video was about changes to Frequency Control for Awareness campaigns. It
New Breakdowns for Messenger Ads
There are a couple of new breakdowns for Messenger ads… To be honest, I’m not sure how new these are, but they weren’t there when
Value Optimization and 1-Day View Attribution
There’s an update to value optimization. Will it impact how you use it or the value you can generate with your ads? Let’s investigate…
Edit Sourced Site Link Display Labels
There’s another update to site links… Site links allow you to highlight three or more extra links below your ad creative. You can define these
Meta Recommends 4:5 Aspect Ratio
A while back, I discussed how using 4:5 instead of 1:1 was more effective for some placements. Well, Meta actually recommends it now. Let’s
Image Generation Creative Breakdown – Jon Loomer Digital
Meta’s finally providing more transparency for AI-generated ad creative… How AI Creative is Used When you create an ad and upload an image, you’ll
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