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Attribution Changes Could Hit Remarketing Hardest (Plus 5 Updates)
Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of attribution updates, a short Ads Manager outage, rumors about monthly invoicing, and
Leverage Both a Static Image and Video in One Ad
What I’m going to describe is the best of both worlds. I understand advertisers’ frustration when creating multiple ads using different formats. You want both
Safe Zone Template for All Meta Ads Placements
Optimizing Meta ad creative is a huge pain. Meta asks for three sizes, and even those dimensions aren’t what they always recommend. Recently, I
Targeting Inputs Grid: Respected or Expanded?
This grid will help… Almost every advertiser gets this wrong, so I wanted to create a reference that would make it easier. Respected vs.
How Many Primary Text Variations Should You Provide?
When you create an ad, you have the option of using up to five manual primary text variations. I haven’t seen any official documentation from
Should You Restrict by Demographic Group?
It sounds logical. You’ve broken down your results to find the cheapest cost per conversion. You isolate the highest performing group as women between 35
Turn Off Autofill for Instant Forms
I’m seeing a new option for instant forms that could be kind of a big deal. It’s not clear whether this is a new
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