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Are Lookalikes Still Relevant? – Jon Loomer Digital
This is something I’ve been wondering for a while… I know that some advertisers still swear by lookalikes, but I wonder if this is mostly
Opportunity Score Rolls Out Globally
Opportunity Score is official. After testing it for more than a year, Meta announced the global rollout. Here’s what you need to know… What
Detailed Targeting Is Mostly a Suggestion (And Other Updates)
Meta Advertiser Field Notes Wednesday observations from inside Meta ads These are mostly smaller things I stumbled upon during the past week, either while fumbling
Location Targeting is a Big Problem
If you’ve run ads that reached people outside of your selected locations, you’re not alone. A small part of this is organic distribution. If someone
A Guide to Automated Rules
Automated Rules allow you to save time and increase efficiency by automating changes to your campaigns, ad sets, and ads when specific conditions have been
Crop and Expand with AI
Meta is either testing or rolling out a new feature that can help optimize ad creative using AI. There’s a lot we don’t know.
Were Your Audience Segments Broken?
I’m a big fan of audience segments because they add helpful details to ad reporting. Even when using algorithmic targeting, you can breakdown results
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