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The Best Advertisers Compare Attribution Settings
The best advertisers do this… You should know that your results column hides important details about conversions. The default of 7-day click and 1-day
How to Reach the Right People Without Relying on Targeting Inputs
The old methods of targeting control are either ineffective or irrelevant now. If your campaign construction process consists of obsessively flipping targeting switches, you’re
How to Compare Results in Ads Manager
Meta created an easy way to compare results. It’s a subtle little update that was added recently, and you may have missed it… Access Compare
New Ads and the Learning Phase
Do new ads restart the learning phase? Things might be changing. Let me explain… Meta’s Official Documentation In Meta’s Help Center article titled “Significant
Meta Ad Revenue Up 24% as ChatGPT Ads Start at $200,000
Meta Advertiser Field Notes Wednesday observations from inside Meta ads There’s a whole lot going on. I documented several important things that Meta advertisers might
The Most Important Ads Metrics
Which ads metrics are most important? Let’s investigate… CPC, CTR, and CPM Is it Cost Per Click? If you prioritize CPC, you can manipulate
Turn Off Autofill for Instant Forms
I’m seeing a new option for instant forms that could be kind of a big deal. It’s not clear whether this is a new
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