SOCIAL MEDIA

SOCIAL MEDIA

Meta 2024 Q3 Earnings Takeaways

Meta had their 2024 Q3 earnings call last week and discussed several topics that impact advertisers. Here are my primary takeaways… 4 Takeaways 1.

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3 Problems with Remarketing – Jon Loomer Digital

Remarketing results are pretty great, right? They’re not always what they seem. There’s a wide range of advice on remarketing. Some will tell you

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Meta Ad Revenue Up 24% as ChatGPT Ads Start at $200,000

Meta Advertiser Field Notes Wednesday observations from inside Meta ads There’s a whole lot going on. I documented several important things that Meta advertisers might

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Site Links Feature Request

Meta desperately needs this feature… Meta introduced site links a couple of years ago now. They allow advertisers to generate a variation of their ads

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Meta Announces Rollout of Threads Feed Ad Placement

It’s finally happening: Ads on Threads. After months of speculation, we need to speculate no more. In an April 23rd announcement, Meta made it

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New Value Rules for Audiences, GTM Updates, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of smaller updates caught my attention this week, but several of them could

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Interactions vs. Post Engagement: What Changed and Why It Matters

When creating a campaign with the Engagement objective and conversion location of “on your ad,” you may notice that the default performance goal is now