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Tailor Text Variations to Personas
Now you can tailor text variations to personas using AI. Here’s how it works… What is it? When you create a new ad, you
Impact of Ad-Free Subscription in the UK on Advertisers
What does an ad-free subscription in the UK mean for advertisers? Meta recently announced that users in the UK will have the option of
Is Remarketing Still Relevant? – Jon Loomer Digital
There was a time when I spent the majority of my budget on remarketing. I used a combination of general remarketing (all website visitors, email
A Guide to Meta Ads Targeting in 2026
Meta ads targeting is more confusing and controversial than ever. That is, at least, if you listen to all of the loud recommendations about strategies
Reword Identified Phrases Test Feature
There’s another new test feature… I refer back to the advertising settings page recently to keep tabs on this. Click on Advantage+ Creative. If
Meta Needs this Breakdown to Provide Transparency Around Audience Expansion
Meta still needs this breakdown… Don’t get me wrong, I’m grateful that we can now breakdown by audience segments for sales campaigns. This gives us
Branding in Ads Manager: AI-Generated Text and Images
There’s been an update to Branding in Ads Manager that could make some of the AI-generated enhancements more useful to advertisers. Let’s take a
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