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Meta Recommends 4:5 Aspect Ratio
A while back, I discussed how using 4:5 instead of 1:1 was more effective for some placements. Well, Meta actually recommends it now. Let’s
Are Your Results Inflated? – Jon Loomer Digital
Is Ads Manager over-reporting? If you’re getting conversion results that seem too good, do this… Assuming you set up your events properly, it’s rare that
The Goal of Dynamic Creative and Flexible Ad Format
That’s not what it’s for… I see so many advertisers using Dynamic Creative or Flexible Ad Format, and they get frustrated because they can’t view
Track Instagram Follows from Meta Ads
Now you can track Instagram Follows from your ads. Where can you find it? And does it matter? Follow these simple steps to see
Meta Announces Location Fees (Plus 4 Updates)
Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of smaller updates this week focused on cost, control, and the ways Meta
3 Problems with Flexible Format
These three things annoy me about Flexible Format… Flexible Format allows you to submit up to 10 images or videos for a single ad.
Why Won’t Meta Exclude My Customers?
The problem of reaching current customers when you explicitly exclude them is a common one. Let’s explore what may be happening… Excluded Customers Maybe you
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