SOCIAL MEDIA

SOCIAL MEDIA

Stop Obsessing Over Short-Term Results

This mistake is far too common. I’d love to say it’s limited to new advertisers, but it’s not. Advertisers give up on ad sets a

SOCIAL MEDIA

When Weird Stuff Happens to Meta Ads

Sometimes weird stuff happens. One of the things Meta advertisers need to understand is that most of what happens with their ads is explainable. When

SOCIAL MEDIA

Is Your ROAS Legit? – Jon Loomer Digital

We’ve all seen it. Advertisers will share screenshots of their Ads Manager results with an insane Return On Ad Spend. They’re proud of it, and

SOCIAL MEDIA

Ad Prices are Going Back Up

Meta released their Q4 earnings, and the average price per ad was up year over year for the first time in three nearly years. What’s

SOCIAL MEDIA

Video Ads and Rewarded Video Placement

Running ads optimized for the top-of-the-funnel has its risks, and one is highlighted in this video. If you’re running video ads that are optimized

SOCIAL MEDIA

Creative Testing Tool Bugs

Have you had issues with the creative testing tool? I’ve heard from several people now, so something is up. The Problem Advertisers are reporting a

SOCIAL MEDIA

A Guide to Automated Rules

Automated Rules allow you to save time and increase efficiency by automating changes to your campaigns, ad sets, and ads when specific conditions have been