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Is it the End of Original Audiences?
Meta announced a new streamlined campaign setup for Advantage+ Sales, App, and Leads objectives. It eliminates the first step of having to choose between
A Beginner’s Checklist for Meta Advertising
It’s easy to take for granted how complicated Meta advertising is. But the problem is that so many advertisers make it far more complex than
Translate Media Feature for Video Ads
What is Translate Media? It may sound familiar, as it’s similar to another test feature we’ve seen this year. But it could be extremely
Hands-On With Push Delivery to This Ad
More than two months ago, I briefly covered a new test feature called Push Delivery to This Ad. I didn’t have it at the time,
Return on Ad Spend from Remarketing
In this video, I share an example of a Meta ads campaign with a 27x Return On Ad Spend (ROAS). This is real, but
Video View Remarketing is Mostly Worthless
Now there are exceptions, but let me explain… A common strategy is to use video ads to create a funnel. You create one ad set
What is Core Setup? – Jon Loomer Digital
Within Events Manager Data Sources, you may see a new section under the Settings tab for Data Restrictions and Core Setup. If this is turned
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