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Should You Create Ad Sales Funnels?

A popular approach from years past required multiple steps that relied on remarketing. It was also central to my own strategy. There were multiple variations

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How to Compare Results in Ads Manager

Meta created an easy way to compare results. It’s a subtle little update that was added recently, and you may have missed it… Access Compare

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Can 3 Ads Get Credit for a Conversion?

Make sure you understand how Meta gives credit to ads for conversionsA conversion is counted whenever a website visitor performs an action that fires a

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Are Your Results Inflated? – Jon Loomer Digital

Is Ads Manager over-reporting? If you’re getting conversion results that seem too good, do this… Assuming you set up your events properly, it’s rare that

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Example of How Broad Targeting Works

This is a great example of how broad targetingIn most cases, mention of Broad Targeting refers to the removal of all potential targeting filters: No

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Should You Restrict by Demographic Group?

It sounds logical. You’ve broken down your results to find the cheapest cost per conversion. You isolate the highest performing group as women between 35

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Common Advertising Mistakes Related to Placement Selection

Some advertising mistakes are made due to inaction. Others are made as a result of overthinking and unnecessary tinkering. Both apply to mistakes related to