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Website and Instant Forms Conversion Location
This is a big update to lead ads… One of the most common questions I get is whether you should use instant forms or
How to Define Audience Segments
Audience Segments are a powerful feature for all sales campaigns, but far too many advertisers don’t have these set up — or they aren’t
Bid Multipliers for ChatGPT Ads
In a somewhat surprising feature release, bid multipliers are here for ChatGPT ads. It’s not clear if all advertisers participating in the beta have access
Meta Needs this Breakdown to Provide Transparency Around Audience Expansion
Meta still needs this breakdown… Don’t get me wrong, I’m grateful that we can now breakdown by audience segments for sales campaigns. This gives us
Manus AI Ads Manager Integration (Plus 7 Updates)
Meta Advertiser Field Notes Wednesday observations from inside Meta ads A mix of clarification, deprecations, reporting quirks, and a few “what exactly is this?” moments
The Goal of Dynamic Creative and Flexible Ad Format
That’s not what it’s for… I see so many advertisers using Dynamic Creative or Flexible Ad Format, and they get frustrated because they can’t view
How to Use Meta Ads for Lead Generation
Running Meta ads for lead generation may be the most common advertising approach. While the end goal may be the purchase, a lead is most
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