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Why You Should Not Turn Off Ads
Do not micromanage your ads. Let me explain why with an example that most advertisers understand… The Ad Funnel Let’s assume that you created
Frequency Controls for Engagement Campaigns
It’s finally here. Now you can control frequency of Engagement campaigns. My last video was about changes to Frequency Control for Awareness campaigns. It
Verification Requirements for Financial Services in Australia
There are new requirements for advertisers promoting financial services in Australia… Beneficiary and Payer Go to your Advertising Settings and click on Default Beneficiary
AI-Related Ad Account Shutdowns, Meta AI Chat, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads A mix of AI-related risk, new automation tools, and ad creation updates stood out this
Customer Lifecycle Strategy, Attribution Updates, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of small but meaningful updates stood out this week, from customer acquisition and
Optional Questions for Facebook Lead Forms
There are a bunch of updates rolling out to Meta’s instant forms, and this is one of them. I don’t have it in all of
Event Breakdown by URL Bug
Where did it go? If you expand an event in the Events Manager Overview tab and click on the View Details button, you can click
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