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Are Daily Budgets Going Away?
A recent marketing newsletter made the claim that daily budgets are going away, and it’s getting some attention. I have a hunch that this isn’t
Meta Needs this Breakdown to Provide Transparency Around Audience Expansion
Meta still needs this breakdown… Don’t get me wrong, I’m grateful that we can now breakdown by audience segments for sales campaigns. This gives us
Unleashing the Power of Social Media Marketing for Business Growth
In today's digital age, businesses thrive on their online presence, and one key player in this game is effective Social Media Marketing (SMM). Let's delve into the world of social media and explore how it
How to Approach Country Targeting
How should you approach country targeting? I don’t recommend a one-size-fits-all approach to this. There are several factors to consider, but you have options. Split
Is Remarketing Still Relevant? – Jon Loomer Digital
There was a time when I spent the majority of my budget on remarketing. I used a combination of general remarketing (all website visitors, email
Should You Restrict by Demographic Group?
It sounds logical. You’ve broken down your results to find the cheapest cost per conversion. You isolate the highest performing group as women between 35
Placements for Threads Feed and Facebook Notifications
Are some new placements coming? There are signs that they may be. How to Find Them When you filter by placements in the custom ad
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