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Impact of Ad-Free Subscription in the UK on Advertisers
What does an ad-free subscription in the UK mean for advertisers? Meta recently announced that users in the UK will have the option of
What is Core Setup? – Jon Loomer Digital
Within Events Manager Data Sources, you may see a new section under the Settings tab for Data Restrictions and Core Setup. If this is turned
Impact of Less-Personalized Ads in the European Union
You may see this message in Ads Manager, especially if you run ads in Europe: People’s ad settings may affect delivery. As people in
Test Interests and Lookalikes vs. Advantage+ Audience
Do you still use interests and lookalikes? Many advertisers use them as a safe approach because they’ve used it for years. But neither may be
Translate Text Feature – Jon Loomer Digital
Some advertisers are seeing an “early release” feature to generate their text using AI. Here’s what you need to know… How it Works When
Interactions vs. Post Engagement: What Changed and Why It Matters
When creating a campaign with the Engagement objective and conversion location of “on your ad,” you may notice that the default performance goal is now
The Goal of Dynamic Creative and Flexible Ad Format
That’s not what it’s for… I see so many advertisers using Dynamic Creative or Flexible Ad Format, and they get frustrated because they can’t view
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