Top News
View All Post
SOCIAL MEDIA
Attribution Breakdowns vs. Compare Attribution Settings Explained
Now that Meta launched a new Attribution Breakdown category, advertisers are figuring out how to use it. And since there’s plenty of overlap with the
Still Use Advantage Campaign Budget?
Should you still use Advantage Campaign Budget? The answer is complicated… What is Advantage Campaign BudgetAdvantage Campaign Budget (formerly Campaign Budget Optimization) automatically manages your
Ad Prices are Going Back Up
Meta released their Q4 earnings, and the average price per ad was up year over year for the first time in three nearly years. What’s
The Future of the Meta Advertiser
It’s been more than a year and a half now since Mark Zuckerberg said this on a Meta earnings call: Over the longer term, advertisers
Verification Requirements for Financial Services in Australia
There are new requirements for advertisers promoting financial services in Australia… Beneficiary and Payer Go to your Advertising Settings and click on Default Beneficiary
Interactions vs. Post Engagement: What Changed and Why It Matters
When creating a campaign with the Engagement objective and conversion location of “on your ad,” you may notice that the default performance goal is now
Manus AI Ads Manager Integration (Plus 7 Updates)
Meta Advertiser Field Notes Wednesday observations from inside Meta ads A mix of clarification, deprecations, reporting quirks, and a few “what exactly is this?” moments
TOP PICKS
ENTERTAINMENT DOSE
