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My Click Attribution Test – Jon Loomer Digital
I recently published a video about click attribution. In it, I explained how I’ve long believed that click attribution requires a click on an
Format Display Options for Carousels and Collections
What is Format Display Options? When you create a new ad, you may see this above your primary text. Let’s talk about it… How
Website and Instant Forms Conversion Location
This is a big update to lead ads… One of the most common questions I get is whether you should use instant forms or
Ad Prices are Going Back Up
Meta released their Q4 earnings, and the average price per ad was up year over year for the first time in three nearly years. What’s
Interactions vs. Post Engagement: What Changed and Why It Matters
When creating a campaign with the Engagement objective and conversion location of “on your ad,” you may notice that the default performance goal is now
Meta Ads Uncertainty is Certain
I’ve been in the Facebook ads space for a very long time. You might even say I was one of the original Facebook ads
Special Ad Categories for ASC
Another update to Advantage+ Shopping Campaigns… When Advantage+ Shopping Campaigns were first introduced, Special Ad Categories did not qualify. If you were promoting something related
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