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How to Sync Offline Events Using Conversions API
If your business logs important conversion events that happen offline and you run Meta advertising, you should send those offline events using the Conversions APIConversions
Should You Create Ad Sales Funnels?
A popular approach from years past required multiple steps that relied on remarketing. It was also central to my own strategy. There were multiple variations
Reword Identified Phrases Test Feature
There’s another new test feature… I refer back to the advertising settings page recently to keep tabs on this. Click on Advantage+ Creative. If
Edit Sourced Site Link Display Labels
There’s another update to site links… Site links allow you to highlight three or more extra links below your ad creative. You can define these
Meta Ad Sequencing: Setup, Requirements, and Caveats
Ad Sequencing is a feature that was previously only available using the Reservation buying type, but many advertisers now have the option to use it
Safe Zone Template for All Meta Ads Placements
Optimizing Meta ad creative is a huge pain. Meta asks for three sizes, and even those dimensions aren’t what they always recommend. Recently, I
Meta Ad Revenue Up 24% as ChatGPT Ads Start at $200,000
Meta Advertiser Field Notes Wednesday observations from inside Meta ads There’s a whole lot going on. I documented several important things that Meta advertisers might
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