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Translate Media Feature for Video Ads
What is Translate Media? It may sound familiar, as it’s similar to another test feature we’ve seen this year. But it could be extremely
A 13-Year-Old Meta Ads Problem
The problems we’re seeing today with Meta ads optimization for top-of-funnel actions aren’t new. They’re hilariously old… A Tale from 2012 I first wrote
A Simpler Ad Strategy is Better: 10 Ways You Hurt Results
Advertisers who resist automation and optimization often take the completely opposite approach. Here are 10 ways you overcomplicate things and hurt results… The List 1.
Format Display Options for Carousels and Collections
What is Format Display Options? When you create a new ad, you may see this above your primary text. Let’s talk about it… How
Tailor Text Variations to Personas
Now you can tailor text variations to personas using AI. Here’s how it works… What is it? When you create a new ad, you
Advantage+ Creative Video Generation Beta and What Else I’m Seeing
Meta Advertiser Field Notes Wednesday observations from inside Meta ads These are smaller things I noticed this week and not just related to Meta advertising.
What Will Targeting Look Like a Year From Now?
I don’t have a crystal ball, but it’s not all that difficult to predict the future of Meta ads targeting if you follow the trends.
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