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SOCIAL MEDIA

Are Lookalikes Still Relevant? – Jon Loomer Digital

This is something I’ve been wondering for a while… I know that some advertisers still swear by lookalikes, but I wonder if this is mostly

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Can You Prove the Value of a View Through Conversion?

There’s a bit of a debate in advertising circles around view through conversions. These are counted in Ads Manager when someone is shown your ad

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Targeting Inputs Grid: Respected or Expanded?

This grid will help… Almost every advertiser gets this wrong, so I wanted to create a reference that would make it easier. Respected vs.

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Interactions vs. Post Engagement: What Changed and Why It Matters

When creating a campaign with the Engagement objective and conversion location of “on your ad,” you may notice that the default performance goal is now

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Should You Restrict Ad Targeting By Age?

If you’re using Advantage+ Audience, you can set an age minimum, but no higher than 25. You can also provide age range suggestions for

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Leverage Both a Static Image and Video in One Ad

What I’m going to describe is the best of both worlds. I understand advertisers’ frustration when creating multiple ads using different formats. You want both

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Video Ads and Rewarded Video Placement

Running ads optimized for the top-of-the-funnel has its risks, and one is highlighted in this video. If you’re running video ads that are optimized