SOCIAL MEDIA

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Is Your ROAS Legit? – Jon Loomer Digital

We’ve all seen it. Advertisers will share screenshots of their Ads Manager results with an insane Return On Ad Spend. They’re proud of it, and

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Should You Create Ad Sales Funnels?

A popular approach from years past required multiple steps that relied on remarketing. It was also central to my own strategy. There were multiple variations

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Financial Products and Services Special Ad Category

A change is coming to special ad categories. If you run ads that promote products or services related to credit or finance, even if you

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Test Interests and Lookalikes vs. Advantage+ Audience

Do you still use interests and lookalikes? Many advertisers use them as a safe approach because they’ve used it for years. But neither may be

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Offers Added to Ad Sources

Meta is rolling out Offers… No, not those Offers. This isn’t 2012, or whenever it was the original Offers was launched. Meta loves recycling old

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Use Value Rules to Improve Lead Quality

A common challenge among advertisers is running ads that maintain high lead quality. I’ve covered this topic many times. Value Rules, which are rolling

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New Requirements for Value Optimization

There are new requirements for value optimization. Meta recently expanded value optimization to include custom events and non-purchase standard events. Documentation on eligibility requirements,