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SOCIAL MEDIA

Value Rules for All Campaign Objectives

Value rules are opening up. Here’s what you need to know… Campaign Objectives When Meta launched value rules earlier this year, it was only

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The Best Advertisers Compare Attribution Settings

The best advertisers do this… You should know that your results column hides important details about conversions. The default of 7-day click and 1-day

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New Test Features for AI Generation

There are three more AI enhancements available in testing. Here’s what you need to know… Test New AI Generation Features To access these test

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Audience Segments for Manual Sales Campaigns

Whoa, look at this! Now when you create a manual Sales campaign, you should see a Reporting section at the bottom of the campaign. What

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Highlight Promo Codes in Your Ads

This is a feature that not everyone has yet. It’s available for Sales campaignsThe campaign is the foundation of your Facebook ad. This is where

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16 Ways to Improve Lead Quality

One of the most common challenges that advertisers face is balancing cost per lead with lead quality. The lead is only the first step.

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Why Your Meta Ads Aren’t Working (And How to Fix Them)

You launched your campaign. The setup looks solid, and you feel good about the overall approach. But the results just aren’t there. It’s tempting