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SOCIAL MEDIA

Conditional Formatting in Ads Manager

Conditional Formatting is one of the most helpful features of custom ad reports. You may now see a version of it in Ads Manager.

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Crop and Expand with AI

Meta is either testing or rolling out a new feature that can help optimize ad creative using AI. There’s a lot we don’t know.

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Should You Restrict Ad Targeting By Age?

If you’re using Advantage+ Audience, you can set an age minimum, but no higher than 25. You can also provide age range suggestions for

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Why Won’t Meta Exclude My Customers?

The problem of reaching current customers when you explicitly exclude them is a common one. Let’s explore what may be happening… Excluded Customers Maybe you

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Site Links Feature Request

Meta desperately needs this feature… Meta introduced site links a couple of years ago now. They allow advertisers to generate a variation of their ads

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6 Ways You Can Drive Up Your CPM

While some factors are outside of your control, there are six ways you can drive up the CPM… Limiting Your Audience The first three are

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Value Optimization for Profit Margins

Meta’s testing Profit optimization… In a recent announcement about new conversions tools, Meta shared a new option for Value optimization that is in testing.