SOCIAL MEDIA

SOCIAL MEDIA

Manus AI Ads Manager Integration (Plus 7 Updates)

Meta Advertiser Field Notes Wednesday observations from inside Meta ads A mix of clarification, deprecations, reporting quirks, and a few “what exactly is this?” moments

SOCIAL MEDIA

One-Click CAPI Activated, New Meta Ads Features, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads I spotted a whole bunch of new features and design changes during the past week.

SOCIAL MEDIA

Change to Inventory Filters – Jon Loomer Digital

That’s interesting timing… I just discussed Inventory Filters during the past couple of weeks to address potential concerns with Meta’s new content moderation policies.

SOCIAL MEDIA

New Threads Ads Features – Jon Loomer Digital

New Threads Ads Features – Jon Loomer Digital

SOCIAL MEDIA

How to Use Meta Ads for Lead Generation

Running Meta ads for lead generation may be the most common advertising approach. While the end goal may be the purchase, a lead is most

SOCIAL MEDIA

New Requirements for Value Optimization

There are new requirements for value optimization. Meta recently expanded value optimization to include custom events and non-purchase standard events. Documentation on eligibility requirements,

SOCIAL MEDIA

Customer Lifecycle Strategy Is Not What Advertisers Thought

Meta Advertiser Field Notes Weekly observations from inside Meta ads This week’s updates cover a couple of custom audience exclusion changes, a new audience control