Top News
View All Post
SOCIAL MEDIA
Meta Ads Grouping Reports, ChatGPT Conversions, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads This week’s updates cover a mix of useful reporting additions, early movement from ChatGPT ads,
The Most Important Meta Advertising Lesson of 2024
2024 was a year that transformed my understanding of Meta advertising. If you were lucky, this transformation started earlier. But there was a crucial
Can You Prove the Value of a View Through Conversion?
There’s a bit of a debate in advertising circles around view through conversions. These are counted in Ads Manager when someone is shown your ad
Meta Ads AI Connectors, App Usage Drops, and More
Meta Advertiser Field NotesWeekly observations from inside Meta ads Meta’s new AI connectors are the big story this week, especially after recent concerns about
Optimize for Quality Leads – Jon Loomer Digital
One of the most common challenges that advertisers face is lead quality. In a recent blog post, I outlined 16 potential solutions. One of
Financial Products and Services Special Ad Category
A change is coming to special ad categories. If you run ads that promote products or services related to credit or finance, even if you
How to Approach Meta Advertising Control
As Meta advertising continues to evolve, a segment of advertisers gets left behind. They’re stuck in the old ways of doing things, determined to control
TOP PICKS
ENTERTAINMENT DOSE
