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How to Use Topic Exclusions
Should you apply Topic Exclusions? Ever since Meta’s announcements about content moderation changes, brands are looking into options. If you run ads, you might
ChatGPT Ads, Missing Audience Segments, and Account Authentication Errors
Meta Advertiser Field Notes Thursday observations from inside Meta ads It’s time for the second Field Notes. These are small things I noticed while working
Can You Prove the Value of a View Through Conversion?
There’s a bit of a debate in advertising circles around view through conversions. These are counted in Ads Manager when someone is shown your ad
Meta Announces Location Fees (Plus 4 Updates)
Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of smaller updates this week focused on cost, control, and the ways Meta
3 Problems with Flexible Format
These three things annoy me about Flexible Format… Flexible Format allows you to submit up to 10 images or videos for a single ad.
Why Are Results So Erratic?
You got ten sales yesterday, but none today. How can that happen? Let’s consider the potential explanations… Why This Happens First, every day and
Elevating Your Social Media Game: Top 10 Strategies
Feeling spooked by low engagement rates on social media despite being active across platforms? Here’s the kicker: effective social media marketing transcends mere posting; it demands a strategic approach to genuinely engage your audience and
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