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Unique Conversion Metrics Will Be Deprecated
Unique conversion metrics are going away… Meta announced the deprecation of more than 130 metrics measuring unique actions, mostly related to conversions. Per the announcement:
Meta Bans Political Ads in the European Union
Meta made a big announcement that will impact advertising in the European Union. Let’s take a closer look… The Announcement In a recent announcement,
Avoid Meta Andromeda Misinformation
Ignore most of the nonsense about Andromeda. Stick to the facts… What is Meta Andromeda? Andromeda is responsible for ad retrieval, which is the first
Why Are Results So Erratic?
You got ten sales yesterday, but none today. How can that happen? Let’s consider the potential explanations… Why This Happens First, every day and
How to Approach Country Targeting
How should you approach country targeting? I don’t recommend a one-size-fits-all approach to this. There are several factors to consider, but you have options. Split
Small Budget Advertisers Should Keep it Simple
If you have a small budget, keep it simple… Look, I think that you should always strive for simplicity, regardless of your budget. But, this
Interactions vs. Post Engagement: What Changed and Why It Matters
When creating a campaign with the Engagement objective and conversion location of “on your ad,” you may notice that the default performance goal is now
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