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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery
I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it
Offers Added to Ad Sources
Meta is rolling out Offers… No, not those Offers. This isn’t 2012, or whenever it was the original Offers was launched. Meta loves recycling old
Meta Advertising and Shades of Truth
When it comes to Meta advertising, there are shades of truth. Let me explain… Definitive vs. Experience Start with what is definitive. A certain feature
Video View Remarketing is Mostly Worthless
Now there are exceptions, but let me explain… A common strategy is to use video ads to create a funnel. You create one ad set
Does Meta Ignore Audience Suggestions?
This is something I’ve speculated for a while now. Do audience suggestions actually do anything? I’ve now had two very clear examples of this…
Incremental Attribution Example – Jon Loomer Digital
Check it out, Incremental Attribution… We know that Meta has been testing this, and now we have our first examples of what it looks
3 Problems with Remarketing – Jon Loomer Digital
Remarketing results are pretty great, right? They’re not always what they seem. There’s a wide range of advice on remarketing. Some will tell you
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