SOCIAL MEDIA

SOCIAL MEDIA

Turn Off Autofill for Instant Forms

I’m seeing a new option for instant forms that could be kind of a big deal. It’s not clear whether this is a new

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When to Use Manual Bidding

The Highest Volume Bid StrategyThe default bid strategy for most objectives. Meta will attempt to get you the highest volume of optimized actions within your

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Conversions Lost Due to Attribution Changes

Meta made several big updates to attribution recently. The primary change is that they finally updated click-through attribution to require a link click. This could

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Meta Ads AI Connectors, App Usage Drops, and More

Meta Advertiser Field NotesWeekly observations from inside Meta ads Meta’s new AI connectors are the big story this week, especially after recent concerns about

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When Weird Stuff Happens to Meta Ads

Sometimes weird stuff happens. One of the things Meta advertisers need to understand is that most of what happens with their ads is explainable. When

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Are Your Results Inflated? – Jon Loomer Digital

Is Ads Manager over-reporting? If you’re getting conversion results that seem too good, do this… Assuming you set up your events properly, it’s rare that

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Video View Remarketing is Mostly Worthless

Now there are exceptions, but let me explain… A common strategy is to use video ads to create a funnel. You create one ad set