SOCIAL MEDIA

SOCIAL MEDIA

My Click Attribution Test – Jon Loomer Digital

I recently published a video about click attribution. In it, I explained how I’ve long believed that click attribution requires a click on an

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New Breakdowns for Messenger Ads

There are a couple of new breakdowns for Messenger ads… To be honest, I’m not sure how new these are, but they weren’t there when

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Is it the End of Original Audiences?

Meta announced a new streamlined campaign setup for Advantage+ Sales, App, and Leads objectives. It eliminates the first step of having to choose between

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Meta Ads Uncertainty is Certain

I’ve been in the Facebook ads space for a very long time. You might even say I was one of the original Facebook ads

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Apple Enforces Service Fee on Facebook and Instagram Ads Worldwide

Stop running ads from an iOS device… Beginning in February, Apple began enforcing a 30% service fee on Facebook and Instagram ads initiated from iOS

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Where Did Advantage+ Shopping Go?

Some advertisers are reporting the disappearance of the Advantage+ Shopping option when creating a sales campaign. Instead, they’re seeing Catalog Sales Campaign, which is a

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Benefits of Combining Ad Sets

There was a time when creating multiple ad setsAn ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are