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What I Built With Muse, Meta’s New AI Agent
Last week, Meta launched Muse, their new personal AI agent. I don’t have a strong opinion on it yet, but I have been using it
ChatGPT Ads Go Self-Serve, Purchase Retention Expands, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads ChatGPT ads are opening up to self-serve advertisers. This week’s notes also cover Meta’s AI
How Many Primary Text Variations Should You Provide?
When you create an ad, you have the option of using up to five manual primary text variations. I haven’t seen any official documentation from
Were Your Audience Segments Broken?
I’m a big fan of audience segments because they add helpful details to ad reporting. Even when using algorithmic targeting, you can breakdown results
Meta Ads Audit: Evaluation of Ads and Creative Elements
When it’s time to audit a new client’s ad account, the history to consider consists of everything from the account setup to the results.
The Best Advertisers Compare Attribution Settings
The best advertisers do this… You should know that your results column hides important details about conversions. The default of 7-day click and 1-day
5 Ways Meta Could Improve Audience Segments
When Meta introduced audience segments for manual Sales campaigns in 2024, they changed everything I knew about targeting. More than two years later, not
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