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Targeting Inputs Grid: Respected or Expanded?
This grid will help… Almost every advertiser gets this wrong, so I wanted to create a reference that would make it easier. Respected vs.
16 Ways to Improve Lead Quality
One of the most common challenges that advertisers face is balancing cost per lead with lead quality. The lead is only the first step.
Why Won’t Meta Exclude My Customers?
The problem of reaching current customers when you explicitly exclude them is a common one. Let’s explore what may be happening… Excluded Customers Maybe you
Custom Audiences Come to ChatGPT Ads
Some advertisers who are participating in the ChatGPT ads beta now have the ability to create, target, and exclude custom audiences based on lists of
Benefits of Combining Ad Sets
There was a time when creating multiple ad setsAn ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are
Check Your Existing Customer Exclusions
What’s going on here? Meta introduced Customer Lifecycle Strategy a few months ago. It allows you to define whether you want to get conversions from
When to Use Campaign Budget Optimization
When should you use Advantage Campaign Budget? Let’s just call it CBO because that’s how we all know it. CBO is Mostly Dead CBO is
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