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New Value Rules for Audiences, GTM Updates, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of smaller updates caught my attention this week, but several of them could
Trusted Email Settings to Protect Your Account
Trusted Email Settings is a great way to protect your business. Let’s discuss where you can find this and how it works. Set it
Meta Ad Revenue Up 24% as ChatGPT Ads Start at $200,000
Meta Advertiser Field Notes Wednesday observations from inside Meta ads There’s a whole lot going on. I documented several important things that Meta advertisers might
21 Performance Goals: A Guide to Meta Ads Optimization for Delivery
I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it
Opportunity Score is Back – Jon Loomer Digital
I first had access to Opportunity Score back in April of 2024. Then it disappeared in October (or at least it did for me).
Why You Should Not Turn Off Ads
Do not micromanage your ads. Let me explain why with an example that most advertisers understand… The Ad Funnel Let’s assume that you created
Evaluate Results in Aggregate – Jon Loomer Digital
On a prior video, I talked about the importance of focusing on aggregate results when evaluating ad performance. And this is true. Let me
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