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Swap Selling Points Enhancement – Jon Loomer Digital
What is “Swap Selling Points”? There’s a new Advantage+ Creative enhancement floating around. Here’s what you need to know… How it Works When creating
Can You Prove the Value of a View Through Conversion?
There’s a bit of a debate in advertising circles around view through conversions. These are counted in Ads Manager when someone is shown your ad
Were Your Audience Segments Broken?
I’m a big fan of audience segments because they add helpful details to ad reporting. Even when using algorithmic targeting, you can breakdown results
SMS Verification to Improve Lead Quality
There’s another way to improve lead quality. If you contact new leads by phone, you need to try this. Let’s take a closer look…
How to Reach the Right People Without Relying on Targeting Inputs
The old methods of targeting control are either ineffective or irrelevant now. If your campaign construction process consists of obsessively flipping targeting switches, you’re
You Are Generating Countless Ad Variations
How you create ads has changed quite a bit over the years. Many advertisers miss how this impacts their role in the process. Let
Audience Segments Updating Problem – Jon Loomer Digital
This doesn’t make sense… I’m a huge fan of audience segments. It’s because of the breakdown by audience segments that I’ve changed my opinion
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