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What is Signals Gateway? – Jon Loomer Digital
Go to the Settings tab of your Events Manager, and you may see this under Conversions API… There are now two options: Conversions API
Highlight Promo Codes in Your Ads
This is a feature that not everyone has yet. It’s available for Sales campaignsThe campaign is the foundation of your Facebook ad. This is where
New Ads and the Learning Phase
Do new ads restart the learning phase? Things might be changing. Let me explain… Meta’s Official Documentation In Meta’s Help Center article titled “Significant
Meta Tests Sequenced Events and Preferred Lead Answers for Lead Quality
Meta appears to be testing two features that could help advertisers refine lead quality from instant forms. Lead quality is one of the greatest challenges
Use Value Rules to Improve Lead Quality
A common challenge among advertisers is running ads that maintain high lead quality. I’ve covered this topic many times. Value Rules, which are rolling
Video View Remarketing is Mostly Worthless
Now there are exceptions, but let me explain… A common strategy is to use video ads to create a funnel. You create one ad set
Change to Inventory Filters – Jon Loomer Digital
That’s interesting timing… I just discussed Inventory Filters during the past couple of weeks to address potential concerns with Meta’s new content moderation policies.
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