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ChatGPT Ads, Missing Audience Segments, and Account Authentication Errors
Meta Advertiser Field Notes Thursday observations from inside Meta ads It’s time for the second Field Notes. These are small things I noticed while working
Meta Needs this Breakdown to Provide Transparency Around Audience Expansion
Meta still needs this breakdown… Don’t get me wrong, I’m grateful that we can now breakdown by audience segments for sales campaigns. This gives us
Customer Lifecycle Strategy, Attribution Updates, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of small but meaningful updates stood out this week, from customer acquisition and
Audience Segments for Manual Sales Campaigns
Whoa, look at this! Now when you create a manual Sales campaign, you should see a Reporting section at the bottom of the campaign. What
Creative Breakdown for Flexible Format is Worthless
Yeah, this is not what I thought this was… If you use Flexible Format, you’ve never had insight into how your images or videos
Where Did Advantage+ Shopping Go?
Some advertisers are reporting the disappearance of the Advantage+ Shopping option when creating a sales campaign. Instead, they’re seeing Catalog Sales Campaign, which is a
Return on Ad Spend from Remarketing
In this video, I share an example of a Meta ads campaign with a 27x Return On Ad Spend (ROAS). This is real, but
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