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Meta Recommends 4:5 Aspect Ratio
A while back, I discussed how using 4:5 instead of 1:1 was more effective for some placements. Well, Meta actually recommends it now. Let’s
Test Interests and Lookalikes vs. Advantage+ Audience
Do you still use interests and lookalikes? Many advertisers use them as a safe approach because they’ve used it for years. But neither may be
Tailor Text Variations to Personas
Now you can tailor text variations to personas using AI. Here’s how it works… What is it? When you create a new ad, you
Does Click Attribution Require an Outbound Click?
Am I overthinking this? Someone asked me a question about click attribution recently, and after going down the rabbit hole of Meta’s official documentation,
Were Your Audience Segments Broken?
I’m a big fan of audience segments because they add helpful details to ad reporting. Even when using algorithmic targeting, you can breakdown results
Should You Restrict Ad Targeting By Age?
If you’re using Advantage+ Audience, you can set an age minimum, but no higher than 25. You can also provide age range suggestions for
Value Rules for All Campaign Objectives
Value rules are opening up. Here’s what you need to know… Campaign Objectives When Meta launched value rules earlier this year, it was only
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