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A Guide to Automated Rules
Automated Rules allow you to save time and increase efficiency by automating changes to your campaigns, ad sets, and ads when specific conditions have been
Meta Ads Uncertainty is Certain
I’ve been in the Facebook ads space for a very long time. You might even say I was one of the original Facebook ads
Meta Ads AI Connectors, App Usage Drops, and More
Meta Advertiser Field NotesWeekly observations from inside Meta ads Meta’s new AI connectors are the big story this week, especially after recent concerns about
3 Problems with Flexible Format
These three things annoy me about Flexible Format… Flexible Format allows you to submit up to 10 images or videos for a single ad.
Creative Breakdown for Flexible Format is Worthless
Yeah, this is not what I thought this was… If you use Flexible Format, you’ve never had insight into how your images or videos
15 Discontinued Features From 15 Years of Facebook Ads
Here are 15 discontinued features from 15 years of Facebook ads… 1. Power Editor. 2. Facebook Exchange (or FBX). 3. Partner Categories for targeting based
Conditional Formatting in Ads Manager
Conditional Formatting is one of the most helpful features of custom ad reports. You may now see a version of it in Ads Manager.
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