SOCIAL MEDIA

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Change to Inventory Filters – Jon Loomer Digital

That’s interesting timing… I just discussed Inventory Filters during the past couple of weeks to address potential concerns with Meta’s new content moderation policies.

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When to Use Campaign Budget Optimization

When should you use Advantage Campaign Budget? Let’s just call it CBO because that’s how we all know it. CBO is Mostly Dead CBO is

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Evaluate Results in Aggregate – Jon Loomer Digital

On a prior video, I talked about the importance of focusing on aggregate results when evaluating ad performance. And this is true. Let me

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How to Use Topic Exclusions

Should you apply Topic Exclusions? Ever since Meta’s announcements about content moderation changes, brands are looking into options. If you run ads, you might

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Use Value Rules to Improve Lead Quality

A common challenge among advertisers is running ads that maintain high lead quality. I’ve covered this topic many times. Value Rules, which are rolling

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New Threads Ads Features – Jon Loomer Digital

New Threads Ads Features – Jon Loomer Digital

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Problem with GA4 Integration – Jon Loomer Digital

The GA4 integration with Events Manager requires mapping Meta events to GA4 events. But there’s a basic problem with this, beyond the benefits being