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Targeting Inputs Grid: Respected or Expanded?

This grid will help… Almost every advertiser gets this wrong, so I wanted to create a reference that would make it easier. Respected vs.

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SMS Verification to Improve Lead Quality

There’s another way to improve lead quality. If you contact new leads by phone, you need to try this. Let’s take a closer look…

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Example of How Broad Targeting Works

This is a great example of how broad targetingIn most cases, mention of Broad Targeting refers to the removal of all potential targeting filters: No

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Should You Create Ad Sales Funnels?

A popular approach from years past required multiple steps that relied on remarketing. It was also central to my own strategy. There were multiple variations

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Evaluate Results in Aggregate – Jon Loomer Digital

On a prior video, I talked about the importance of focusing on aggregate results when evaluating ad performance. And this is true. Let me

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3 Problems with Flexible Format

These three things annoy me about Flexible Format… Flexible Format allows you to submit up to 10 images or videos for a single ad.

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Common Advertising Mistakes Related to Placement Selection

Some advertising mistakes are made due to inaction. Others are made as a result of overthinking and unnecessary tinkering. Both apply to mistakes related to