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Elevating Your Social Media Game: Top 10 Strategies
Feeling spooked by low engagement rates on social media despite being active across platforms? Here’s the kicker: effective social media marketing transcends mere posting; it demands a strategic approach to genuinely engage your audience and
Value Optimization and 1-Day View Attribution
There’s an update to value optimization. Will it impact how you use it or the value you can generate with your ads? Let’s investigate…
Meta Ads Uncertainty is Certain
I’ve been in the Facebook ads space for a very long time. You might even say I was one of the original Facebook ads
A Simpler Ad Strategy is Better: 10 Ways You Hurt Results
Advertisers who resist automation and optimization often take the completely opposite approach. Here are 10 ways you overcomplicate things and hurt results… The List 1.
Verification Requirements for Financial Services in Australia
There are new requirements for advertisers promoting financial services in Australia… Beneficiary and Payer Go to your Advertising Settings and click on Default Beneficiary
Should You Create Ad Sales Funnels?
A popular approach from years past required multiple steps that relied on remarketing. It was also central to my own strategy. There were multiple variations
Creative Testing Tool Bugs
Have you had issues with the creative testing tool? I’ve heard from several people now, so something is up. The Problem Advertisers are reporting a
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