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ChatGPT Ads, Missing Audience Segments, and Account Authentication Errors
Meta Advertiser Field Notes Thursday observations from inside Meta ads It’s time for the second Field Notes. These are small things I noticed while working
Format Display Options for Carousels and Collections
What is Format Display Options? When you create a new ad, you may see this above your primary text. Let’s talk about it… How
Unleashing the Power of Social Media Marketing for Business Growth
In today's digital age, businesses thrive on their online presence, and one key player in this game is effective Social Media Marketing (SMM). Let's delve into the world of social media and explore how it
Ad Prices are Going Back Up
Meta released their Q4 earnings, and the average price per ad was up year over year for the first time in three nearly years. What’s
Don’t Overvalue Attributed Results – Jon Loomer Digital
This isn’t a post about Meta inflating results or how you shouldn’t trust the reported conversions in Ads Manager. There’s a whole separate topic
Attribution Breakdowns vs. Compare Attribution Settings Explained
Now that Meta launched a new Attribution Breakdown category, advertisers are figuring out how to use it. And since there’s plenty of overlap with the
Ad Copy and Creative and Winning Combinations
Stop obsessing over finding the winning combination… This advice may go against everything you believe in and the strategy you’ve used for years. But
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