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New Requirements for Value Optimization
There are new requirements for value optimization. Meta recently expanded value optimization to include custom events and non-purchase standard events. Documentation on eligibility requirements,
A Beginner’s Checklist for Meta Advertising
It’s easy to take for granted how complicated Meta advertising is. But the problem is that so many advertisers make it far more complex than
Incremental Attribution Example – Jon Loomer Digital
Check it out, Incremental Attribution… We know that Meta has been testing this, and now we have our first examples of what it looks
Still Use Advantage Campaign Budget?
Should you still use Advantage Campaign Budget? The answer is complicated… What is Advantage Campaign BudgetAdvantage Campaign Budget (formerly Campaign Budget Optimization) automatically manages your
Why Are Results So Erratic?
You got ten sales yesterday, but none today. How can that happen? Let’s consider the potential explanations… Why This Happens First, every day and
Meta Ads Grouping Reports, ChatGPT Conversions, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads This week’s updates cover a mix of useful reporting additions, early movement from ChatGPT ads,
A Guide to Automated Rules
Automated Rules allow you to save time and increase efficiency by automating changes to your campaigns, ad sets, and ads when specific conditions have been
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