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SOCIAL MEDIA

Does Meta Ignore Audience Suggestions?

This is something I’ve speculated for a while now. Do audience suggestions actually do anything? I’ve now had two very clear examples of this…

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Apple’s 30-Percent Charge on Boosts

A 30-percent surcharge on boosts? If you boost posts through the Facebook or Instagram iPhone apps, listen up… Later this month, Apple will implement a

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Meta Recommends 4:5 Aspect Ratio

A while back, I discussed how using 4:5 instead of 1:1 was more effective for some placements. Well, Meta actually recommends it now. Let’s

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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it

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Audience Segments Change Everything

This feature changes everything… The problem is that far too few advertisers use it. And many who do aren’t using it correctly. What are Audience

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16 Ways to Improve Lead Quality

One of the most common challenges that advertisers face is balancing cost per lead with lead quality. The lead is only the first step.

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Audience Segments for Manual Sales Campaigns

Whoa, look at this! Now when you create a manual Sales campaign, you should see a Reporting section at the bottom of the campaign. What