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Audience Segments for Manual Sales Campaigns
Whoa, look at this! Now when you create a manual Sales campaign, you should see a Reporting section at the bottom of the campaign. What
Big Update to Target Travelers
If you want to target travelers, help is on the way… A new feature is rolling out that can help, though not everyone has it
Website and Instant Forms Confusion
I just had back-to-back calls with advertisers who were thrown by this, and I know they’re not alone. Meta made some changes related to Leads
Meta Ads Audit: Evaluation of Ads and Creative Elements
When it’s time to audit a new client’s ad account, the history to consider consists of everything from the account setup to the results.
Share Quick Views in Ads Manager
You can share Quick Views now… A relatively new feature in Ads Manager is Quick Views. They allow you to save searches and filters
6 Ways You Can Drive Up Your CPM
While some factors are outside of your control, there are six ways you can drive up the CPM… Limiting Your Audience The first three are
What Will Targeting Look Like a Year From Now?
I don’t have a crystal ball, but it’s not all that difficult to predict the future of Meta ads targeting if you follow the trends.
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