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Meta Recommends 4:5 Aspect Ratio
A while back, I discussed how using 4:5 instead of 1:1 was more effective for some placements. Well, Meta actually recommends it now. Let’s
Value Optimization for Profit Margins
Meta’s testing Profit optimization… In a recent announcement about new conversions tools, Meta shared a new option for Value optimization that is in testing.
Connect With Leads in Messenger
When creating an instant form, you may see a “See What’s New” message at the bottom. When clicked, it redirects to a new feature
Common Advertising Mistakes Related to Placement Selection
Some advertising mistakes are made due to inaction. Others are made as a result of overthinking and unnecessary tinkering. Both apply to mistakes related to
Share Quick Views in Ads Manager
You can share Quick Views now… A relatively new feature in Ads Manager is Quick Views. They allow you to save searches and filters
Meta Ads Audit: Evaluation of Ads and Creative Elements
When it’s time to audit a new client’s ad account, the history to consider consists of everything from the account setup to the results.
ChatGPT Ads, Missing Audience Segments, and Account Authentication Errors
Meta Advertiser Field Notes Thursday observations from inside Meta ads It’s time for the second Field Notes. These are small things I noticed while working
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