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Meta Needs this Breakdown to Provide Transparency Around Audience Expansion
Meta still needs this breakdown… Don’t get me wrong, I’m grateful that we can now breakdown by audience segments for sales campaigns. This gives us
How to Sync Offline Events Using Conversions API
If your business logs important conversion events that happen offline and you run Meta advertising, you should send those offline events using the Conversions APIConversions
Concerns About Value Rules – Jon Loomer Digital
Meta started rolling out Value Rules, and I’m mostly excited about it. They give advertisers back some control when everything is trending towards automation.
Branding in Ads Manager: AI-Generated Text and Images
There’s been an update to Branding in Ads Manager that could make some of the AI-generated enhancements more useful to advertisers. Let’s take a
Small Budget Advertisers Should Keep it Simple
If you have a small budget, keep it simple… Look, I think that you should always strive for simplicity, regardless of your budget. But, this
Turn Off New Creative Workflow (Multimedia Experience)
You can turn off the new creative workflow… Meta started rolling out the new creative workflow in April. Also known as Multimedia Experience, it allows
Meta Ads Uncertainty is Certain
I’ve been in the Facebook ads space for a very long time. You might even say I was one of the original Facebook ads
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