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New Incremental Attribution Details – Jon Loomer Digital
I now have Incremental Attribution. You may have it, too. Meta is starting to roll this out more broadly now, and I’m seeing it
Crop and Expand with AI
Meta is either testing or rolling out a new feature that can help optimize ad creative using AI. There’s a lot we don’t know.
Image Generation Creative Breakdown – Jon Loomer Digital
Meta’s finally providing more transparency for AI-generated ad creative… How AI Creative is Used When you create an ad and upload an image, you’ll
First Conversion Reporting Doesn’t Replace All Conversions
First Conversion reporting doesn’t replace All Conversions. It’s still helpful. Here’s what I mean… The Role of First Conversion Meta is rolling out the option
Pivot Away from Targeting Strategies in 2025
If you run an ad agency, it’s time to start your pivot. As we head toward 2025, reassess your value proposition. If the primary
Will TikTok Get Banned? – Jon Loomer Digital
Will TikTok get banned in the US? The rumor that just won’t die is alive again. The Bill US politicians passed a bill in the
Breakdowns in Ads Manager Not Working
Are these breakdowns working for you? It seems that ever since Meta announced that Dynamic Creative was going away, the breakdowns by Dynamic Creative Element
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