SOCIAL MEDIA

SOCIAL MEDIA

When Weird Stuff Happens to Meta Ads

Sometimes weird stuff happens. One of the things Meta advertisers need to understand is that most of what happens with their ads is explainable. When

SOCIAL MEDIA

Will TikTok Get Banned? – Jon Loomer Digital

Will TikTok get banned in the US? The rumor that just won’t die is alive again. The Bill US politicians passed a bill in the

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Apple’s 30-Percent Charge on Boosts

A 30-percent surcharge on boosts? If you boost posts through the Facebook or Instagram iPhone apps, listen up… Later this month, Apple will implement a

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Interactions vs. Post Engagement: What Changed and Why It Matters

When creating a campaign with the Engagement objective and conversion location of “on your ad,” you may notice that the default performance goal is now

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Value Optimization for Profit Margins

Meta’s testing Profit optimization… In a recent announcement about new conversions tools, Meta shared a new option for Value optimization that is in testing.

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Meta Can Now Rewrite the Text on Your Ad Images

You may have noticed some significant improvements recently to Meta’s AI-generated text and images. Before you laugh to yourself and move on, read below. While

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You Are Generating Countless Ad Variations

How you create ads has changed quite a bit over the years. Many advertisers miss how this impacts their role in the process. Let