SOCIAL MEDIA

SOCIAL MEDIA

Share Quick Views in Ads Manager

You can share Quick Views now… A relatively new feature in Ads Manager is Quick Views. They allow you to save searches and filters

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Meta 2024 Q3 Earnings Takeaways

Meta had their 2024 Q3 earnings call last week and discussed several topics that impact advertisers. Here are my primary takeaways… 4 Takeaways 1.

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Consolidate Ads with the New Creative Workflow

Advertisers know they need to focus on creative diversification. So they’ll prioritize using different formats and uniquely different visuals in their ads. But until now,

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Interactions vs. Post Engagement: What Changed and Why It Matters

When creating a campaign with the Engagement objective and conversion location of “on your ad,” you may notice that the default performance goal is now

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Meta Announces Rollout of Threads Feed Ad Placement

It’s finally happening: Ads on Threads. After months of speculation, we need to speculate no more. In an April 23rd announcement, Meta made it

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Site Links Feature Request

Meta desperately needs this feature… Meta introduced site links a couple of years ago now. They allow advertisers to generate a variation of their ads

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Leverage Both a Static Image and Video in One Ad

What I’m going to describe is the best of both worlds. I understand advertisers’ frustration when creating multiple ads using different formats. You want both