SOCIAL MEDIA

SOCIAL MEDIA

What is Core Setup? – Jon Loomer Digital

Within Events Manager Data Sources, you may see a new section under the Settings tab for Data Restrictions and Core Setup. If this is turned

SOCIAL MEDIA

Were Your Audience Segments Broken?

I’m a big fan of audience segments because they add helpful details to ad reporting. Even when using algorithmic targeting, you can breakdown results

SOCIAL MEDIA

The Goal of Dynamic Creative and Flexible Ad Format

That’s not what it’s for… I see so many advertisers using Dynamic Creative or Flexible Ad Format, and they get frustrated because they can’t view

SOCIAL MEDIA

Unique Conversion Metrics Will Be Deprecated

Unique conversion metrics are going away… Meta announced the deprecation of more than 130 metrics measuring unique actions, mostly related to conversions. Per the announcement:

SOCIAL MEDIA

Apple Enforces Service Fee on Facebook and Instagram Ads Worldwide

Stop running ads from an iOS device… Beginning in February, Apple began enforcing a 30% service fee on Facebook and Instagram ads initiated from iOS

SOCIAL MEDIA

Translate Media Feature for Video Ads

What is Translate Media? It may sound familiar, as it’s similar to another test feature we’ve seen this year. But it could be extremely

SOCIAL MEDIA

Meta Announces Rollout of Threads Feed Ad Placement

It’s finally happening: Ads on Threads. After months of speculation, we need to speculate no more. In an April 23rd announcement, Meta made it