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Landing Page Views No Longer Require a Pixel
No pixel required for landing page views? How is this possible? Let’s break it down… The New Message When using the performance goal to
3 Problems with Remarketing – Jon Loomer Digital
Remarketing results are pretty great, right? They’re not always what they seem. There’s a wide range of advice on remarketing. Some will tell you
Attribution Breakdowns vs. Compare Attribution Settings Explained
Now that Meta launched a new Attribution Breakdown category, advertisers are figuring out how to use it. And since there’s plenty of overlap with the
Unique Conversion Metrics Will Be Deprecated
Unique conversion metrics are going away… Meta announced the deprecation of more than 130 metrics measuring unique actions, mostly related to conversions. Per the announcement:
21 Performance Goals: A Guide to Meta Ads Optimization for Delivery
I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it
AI-Related Ad Account Shutdowns, Meta AI Chat, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads A mix of AI-related risk, new automation tools, and ad creation updates stood out this
Location Targeting is a Big Problem
If you’ve run ads that reached people outside of your selected locations, you’re not alone. A small part of this is organic distribution. If someone
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