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Edit Sourced Site Link Display Labels
There’s another update to site links… Site links allow you to highlight three or more extra links below your ad creative. You can define these
New Creative Workflow Replaces Flexible Format
Good riddance, Flexible Format! Flexible Format is going away and being replaced by the new creative workflow. This is a very good thing. The Problems
Meta Ad Revenue Up 24% as ChatGPT Ads Start at $200,000
Meta Advertiser Field Notes Wednesday observations from inside Meta ads There’s a whole lot going on. I documented several important things that Meta advertisers might
Meta Ads Millions Game Show: Test Your Ads Knowledge
Test your Meta ads knowledge with the Meta Ads Millions Game Show Chatbot. Yeah, that’s right. It’s just what it sounds like. Here’s how it
Interactions vs. Post Engagement: What Changed and Why It Matters
When creating a campaign with the Engagement objective and conversion location of “on your ad,” you may notice that the default performance goal is now
New Ads and the Learning Phase
Do new ads restart the learning phase? Things might be changing. Let me explain… Meta’s Official Documentation In Meta’s Help Center article titled “Significant
Are Daily Budgets Going Away?
A recent marketing newsletter made the claim that daily budgets are going away, and it’s getting some attention. I have a hunch that this isn’t
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