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When to Break from Meta Advertising Defaults: A Guide
I recommend taking a simplified approach to Meta advertising. In today’s environment, advertisers can often make results worse by injecting themselves too often. But
Opportunity Score is Back – Jon Loomer Digital
I first had access to Opportunity Score back in April of 2024. Then it disappeared in October (or at least it did for me).
What Will Targeting Look Like a Year From Now?
I don’t have a crystal ball, but it’s not all that difficult to predict the future of Meta ads targeting if you follow the trends.
Audience Segments Change Everything
This feature changes everything… The problem is that far too few advertisers use it. And many who do aren’t using it correctly. What are Audience
Facebook Profile Feed Placement – Jon Loomer Digital
Do you have the Facebook Profile Feed placement? Here’s what you need to know about it… Where to Find it When using manual placements,
Should You Start with Fewer Ads?
The dominant strategy right now is to start a campaign with a high volume of ads. While the intent might be right, I don’t believe
Meta Advertising and Shades of Truth
When it comes to Meta advertising, there are shades of truth. Let me explain… Definitive vs. Experience Start with what is definitive. A certain feature
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