SOCIAL MEDIA

SOCIAL MEDIA

Is it the End of Original Audiences?

Meta announced a new streamlined campaign setup for Advantage+ Sales, App, and Leads objectives. It eliminates the first step of having to choose between

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A Beginner’s Checklist for Meta Advertising

It’s easy to take for granted how complicated Meta advertising is. But the problem is that so many advertisers make it far more complex than

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Translate Media Feature for Video Ads

What is Translate Media? It may sound familiar, as it’s similar to another test feature we’ve seen this year. But it could be extremely

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Hands-On With Push Delivery to This Ad

More than two months ago, I briefly covered a new test feature called Push Delivery to This Ad. I didn’t have it at the time,

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Return on Ad Spend from Remarketing

In this video, I share an example of a Meta ads campaign with a 27x Return On Ad Spend (ROAS). This is real, but

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Video View Remarketing is Mostly Worthless

Now there are exceptions, but let me explain… A common strategy is to use video ads to create a funnel. You create one ad set

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What is Core Setup? – Jon Loomer Digital

Within Events Manager Data Sources, you may see a new section under the Settings tab for Data Restrictions and Core Setup. If this is turned