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How to Compare Results in Ads Manager
Meta created an easy way to compare results. It’s a subtle little update that was added recently, and you may have missed it… Access Compare
Opportunity Score Rolls Out Globally
Opportunity Score is official. After testing it for more than a year, Meta announced the global rollout. Here’s what you need to know… What
Value Rules Are Here – Jon Loomer Digital
Go to your Advertising Settings. If you have this, you’ll see Value Rules in the top section. This could be a really interesting update.
AI-Related Ad Account Shutdowns, Meta AI Chat, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads A mix of AI-related risk, new automation tools, and ad creation updates stood out this
Meta Begins Test of Ads on Threads
And the test begins… Meta announced they are starting a limited test of ads on Threads that includes a small number of advertisers and
Meta Value Rules for Audiences Explained
Some advertisers have access to a new set of value rule criteria: Audiences. This is the most robust application of value rules yet. When creating
Opportunity Score is Back – Jon Loomer Digital
I first had access to Opportunity Score back in April of 2024. Then it disappeared in October (or at least it did for me).
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