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Return on Ad Spend from Remarketing

In this video, I share an example of a Meta ads campaign with a 27x Return On Ad Spend (ROAS). This is real, but

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A Guide to Meta Ads Targeting in 2026

Meta ads targeting is more confusing and controversial than ever. That is, at least, if you listen to all of the loud recommendations about strategies

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Conditional Formatting in Ads Manager

Conditional Formatting is one of the most helpful features of custom ad reports. You may now see a version of it in Ads Manager.

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Audience Segments Updating Problem – Jon Loomer Digital

This doesn’t make sense… I’m a huge fan of audience segments. It’s because of the breakdown by audience segments that I’ve changed my opinion

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Opportunity Score Rolls Out Globally

Opportunity Score is official. After testing it for more than a year, Meta announced the global rollout. Here’s what you need to know… What

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How to Sync Offline Events Using Conversions API

If your business logs important conversion events that happen offline and you run Meta advertising, you should send those offline events using the Conversions APIConversions

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Push Delivery Tests, ChatGPT Ads Updates, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads This week’s updates cover a follow-up on Push Delivery to This Ad, several ChatGPT ads