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Value Rules for All Campaign Objectives
Value rules are opening up. Here’s what you need to know… Campaign Objectives When Meta launched value rules earlier this year, it was only
The Best Advertisers Compare Attribution Settings
The best advertisers do this… You should know that your results column hides important details about conversions. The default of 7-day click and 1-day
New Test Features for AI Generation
There are three more AI enhancements available in testing. Here’s what you need to know… Test New AI Generation Features To access these test
Audience Segments for Manual Sales Campaigns
Whoa, look at this! Now when you create a manual Sales campaign, you should see a Reporting section at the bottom of the campaign. What
Highlight Promo Codes in Your Ads
This is a feature that not everyone has yet. It’s available for Sales campaignsThe campaign is the foundation of your Facebook ad. This is where
16 Ways to Improve Lead Quality
One of the most common challenges that advertisers face is balancing cost per lead with lead quality. The lead is only the first step.
Why Your Meta Ads Aren’t Working (And How to Fix Them)
You launched your campaign. The setup looks solid, and you feel good about the overall approach. But the results just aren’t there. It’s tempting
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