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Targeting Inputs Grid: Respected or Expanded?
This grid will help… Almost every advertiser gets this wrong, so I wanted to create a reference that would make it easier. Respected vs.
SMS Verification to Improve Lead Quality
There’s another way to improve lead quality. If you contact new leads by phone, you need to try this. Let’s take a closer look…
Example of How Broad Targeting Works
This is a great example of how broad targetingIn most cases, mention of Broad Targeting refers to the removal of all potential targeting filters: No
Should You Create Ad Sales Funnels?
A popular approach from years past required multiple steps that relied on remarketing. It was also central to my own strategy. There were multiple variations
Evaluate Results in Aggregate – Jon Loomer Digital
On a prior video, I talked about the importance of focusing on aggregate results when evaluating ad performance. And this is true. Let me
3 Problems with Flexible Format
These three things annoy me about Flexible Format… Flexible Format allows you to submit up to 10 images or videos for a single ad.
Common Advertising Mistakes Related to Placement Selection
Some advertising mistakes are made due to inaction. Others are made as a result of overthinking and unnecessary tinkering. Both apply to mistakes related to
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