SOCIAL MEDIA

SOCIAL MEDIA

Meta Ads Audit: Evaluation of Ads and Creative Elements

When it’s time to audit a new client’s ad account, the history to consider consists of everything from the account setup to the results.

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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it

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Big Update to Target Travelers

If you want to target travelers, help is on the way… A new feature is rolling out that can help, though not everyone has it

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The Goal of Dynamic Creative and Flexible Ad Format

That’s not what it’s for… I see so many advertisers using Dynamic Creative or Flexible Ad Format, and they get frustrated because they can’t view

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SMS Verification to Improve Lead Quality

There’s another way to improve lead quality. If you contact new leads by phone, you need to try this. Let’s take a closer look…

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A Simpler Ad Strategy is Better: 10 Ways You Hurt Results

Advertisers who resist automation and optimization often take the completely opposite approach. Here are 10 ways you overcomplicate things and hurt results… The List 1.

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Offers Added to Ad Sources

Meta is rolling out Offers… No, not those Offers. This isn’t 2012, or whenever it was the original Offers was launched. Meta loves recycling old