SOCIAL MEDIA

SOCIAL MEDIA

How to Sync Offline Events Using Conversions API

If your business logs important conversion events that happen offline and you run Meta advertising, you should send those offline events using the Conversions APIConversions

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Should You Create Ad Sales Funnels?

A popular approach from years past required multiple steps that relied on remarketing. It was also central to my own strategy. There were multiple variations

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Reword Identified Phrases Test Feature

There’s another new test feature… I refer back to the advertising settings page recently to keep tabs on this. Click on Advantage+ Creative. If

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Edit Sourced Site Link Display Labels

There’s another update to site links… Site links allow you to highlight three or more extra links below your ad creative. You can define these

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Meta Ad Sequencing: Setup, Requirements, and Caveats

Ad Sequencing is a feature that was previously only available using the Reservation buying type, but many advertisers now have the option to use it

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Safe Zone Template for All Meta Ads Placements

Optimizing Meta ad creative is a huge pain. Meta asks for three sizes, and even those dimensions aren’t what they always recommend. Recently, I

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Meta Ad Revenue Up 24% as ChatGPT Ads Start at $200,000

Meta Advertiser Field Notes Wednesday observations from inside Meta ads There’s a whole lot going on. I documented several important things that Meta advertisers might