SOCIAL MEDIA

SOCIAL MEDIA

You Are Generating Countless Ad Variations

How you create ads has changed quite a bit over the years. Many advertisers miss how this impacts their role in the process. Let

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Conversions Lost Due to Attribution Changes

Meta made several big updates to attribution recently. The primary change is that they finally updated click-through attribution to require a link click. This could

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Opportunity Score Rolls Out Globally

Opportunity Score is official. After testing it for more than a year, Meta announced the global rollout. Here’s what you need to know… What

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Is Your ROAS Legit? – Jon Loomer Digital

We’ve all seen it. Advertisers will share screenshots of their Ads Manager results with an insane Return On Ad Spend. They’re proud of it, and

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Pivot Away from Targeting Strategies in 2025

If you run an ad agency, it’s time to start your pivot. As we head toward 2025, reassess your value proposition. If the primary

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What is Core Setup? – Jon Loomer Digital

Within Events Manager Data Sources, you may see a new section under the Settings tab for Data Restrictions and Core Setup. If this is turned

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Video Ads and Rewarded Video Placement

Running ads optimized for the top-of-the-funnel has its risks, and one is highlighted in this video. If you’re running video ads that are optimized