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How to Use Topic Exclusions
Should you apply Topic Exclusions? Ever since Meta’s announcements about content moderation changes, brands are looking into options. If you run ads, you might
Creative Breakdown for Flexible Format is Worthless
Yeah, this is not what I thought this was… If you use Flexible Format, you’ve never had insight into how your images or videos
Example of How Broad Targeting Works
This is a great example of how broad targetingIn most cases, mention of Broad Targeting refers to the removal of all potential targeting filters: No
Website and Instant Forms Conversion Location
This is a big update to lead ads… One of the most common questions I get is whether you should use instant forms or
New Ads and the Learning Phase
Do new ads restart the learning phase? Things might be changing. Let me explain… Meta’s Official Documentation In Meta’s Help Center article titled “Significant
Impact of Ad-Free Subscription in the UK on Advertisers
What does an ad-free subscription in the UK mean for advertisers? Meta recently announced that users in the UK will have the option of
How Many Meta Ads Campaigns Should You Have at Once?
The most efficient way to approach Meta ads campaign construction is to start with one campaign. Consolidate your budget into a single business goal for
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