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Meta Begins Test of Ads on Threads
And the test begins… Meta announced they are starting a limited test of ads on Threads that includes a small number of advertisers and
3 Problems with Flexible Format
These three things annoy me about Flexible Format… Flexible Format allows you to submit up to 10 images or videos for a single ad.
Verification Requirements for Financial Services in Australia
There are new requirements for advertisers promoting financial services in Australia… Beneficiary and Payer Go to your Advertising Settings and click on Default Beneficiary
Is it the End of Original Audiences?
Meta announced a new streamlined campaign setup for Advantage+ Sales, App, and Leads objectives. It eliminates the first step of having to choose between
Pivot Away from Targeting Strategies in 2025
If you run an ad agency, it’s time to start your pivot. As we head toward 2025, reassess your value proposition. If the primary
How to Sync Offline Events Using Conversions API
If your business logs important conversion events that happen offline and you run Meta advertising, you should send those offline events using the Conversions APIConversions
ChatGPT Ads Go Self-Serve, Purchase Retention Expands, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads ChatGPT ads are opening up to self-serve advertisers. This week’s notes also cover Meta’s AI
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