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ChatGPT Ads Go Self-Serve, Purchase Retention Expands, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads ChatGPT ads are opening up to self-serve advertisers. This week’s notes also cover Meta’s AI
Location Targeting is a Big Problem
If you’ve run ads that reached people outside of your selected locations, you’re not alone. A small part of this is organic distribution. If someone
New Threads Ads Features – Jon Loomer Digital
New Threads Ads Features – Jon Loomer Digital
Meta Bans Political Ads in the European Union
Meta made a big announcement that will impact advertising in the European Union. Let’s take a closer look… The Announcement In a recent announcement,
Hands-On With Push Delivery to This Ad
More than two months ago, I briefly covered a new test feature called Push Delivery to This Ad. I didn’t have it at the time,
The Most Important Ads Metrics
Which ads metrics are most important? Let’s investigate… CPC, CTR, and CPM Is it Cost Per Click? If you prioritize CPC, you can manipulate
The Most Important Meta Advertising Lesson of 2024
2024 was a year that transformed my understanding of Meta advertising. If you were lucky, this transformation started earlier. But there was a crucial
