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Audience Segments Change Everything
This feature changes everything… The problem is that far too few advertisers use it. And many who do aren’t using it correctly. What are Audience
Meta Bans Political Ads in the European Union
Meta made a big announcement that will impact advertising in the European Union. Let’s take a closer look… The Announcement In a recent announcement,
Test Interests and Lookalikes vs. Advantage+ Audience
Do you still use interests and lookalikes? Many advertisers use them as a safe approach because they’ve used it for years. But neither may be
Don’t Overvalue Attributed Results – Jon Loomer Digital
This isn’t a post about Meta inflating results or how you shouldn’t trust the reported conversions in Ads Manager. There’s a whole separate topic
AI-Related Ad Account Shutdowns, Meta AI Chat, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads A mix of AI-related risk, new automation tools, and ad creation updates stood out this
Hands On with Threads Feed Placement
Threads Feed placement is here… Meta recently announced the rollout of a new placement to monetize Threads. If you’re lucky, you already have it.
Creative Testing Tool Bugs
Have you had issues with the creative testing tool? I’ve heard from several people now, so something is up. The Problem Advertisers are reporting a
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