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SOCIAL MEDIA

Track Instagram Follows from Meta Ads

Now you can track Instagram Follows from your ads. Where can you find it? And does it matter? Follow these simple steps to see

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Impact of Ad-Free Subscription in the UK on Advertisers

What does an ad-free subscription in the UK mean for advertisers? Meta recently announced that users in the UK will have the option of

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Interactions vs. Post Engagement: What Changed and Why It Matters

When creating a campaign with the Engagement objective and conversion location of “on your ad,” you may notice that the default performance goal is now

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Trusted Email Settings to Protect Your Account

Trusted Email Settings is a great way to protect your business. Let’s discuss where you can find this and how it works. Set it

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Customer Lifecycle Strategy, Attribution Updates, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of small but meaningful updates stood out this week, from customer acquisition and

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Targeting Inputs Grid: Respected or Expanded?

This grid will help… Almost every advertiser gets this wrong, so I wanted to create a reference that would make it easier. Respected vs.

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“I Need a Specific Audience”

Why did Meta make this change? If you want to turn Advantage+ Audience off, there’s a button at the bottom of the Audience section in