SOCIAL MEDIA

SOCIAL MEDIA

SMS Verification to Improve Lead Quality

There’s another way to improve lead quality. If you contact new leads by phone, you need to try this. Let’s take a closer look…

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Don’t Overvalue Attributed Results – Jon Loomer Digital

This isn’t a post about Meta inflating results or how you shouldn’t trust the reported conversions in Ads Manager. There’s a whole separate topic

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Where Did Advantage+ Shopping Go?

Some advertisers are reporting the disappearance of the Advantage+ Shopping option when creating a sales campaign. Instead, they’re seeing Catalog Sales Campaign, which is a

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Impact of Less-Personalized Ads in the European Union

You may see this message in Ads Manager, especially if you run ads in Europe: People’s ad settings may affect delivery. As people in

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Conditional Formatting in Ads Manager

Conditional Formatting is one of the most helpful features of custom ad reports. You may now see a version of it in Ads Manager.

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Meta Announces Location Fees (Plus 4 Updates)

Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of smaller updates this week focused on cost, control, and the ways Meta

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Format Display Options for Carousels and Collections

What is Format Display Options? When you create a new ad, you may see this above your primary text. Let’s talk about it… How