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When to Break from Meta Advertising Defaults: A Guide
I recommend taking a simplified approach to Meta advertising. In today’s environment, advertisers can often make results worse by injecting themselves too often. But
Meta Announces Rollout of Threads Feed Ad Placement
It’s finally happening: Ads on Threads. After months of speculation, we need to speculate no more. In an April 23rd announcement, Meta made it
Opportunity Score Rolls Out Globally
Opportunity Score is official. After testing it for more than a year, Meta announced the global rollout. Here’s what you need to know… What
Where Did Advantage+ Shopping Go?
Some advertisers are reporting the disappearance of the Advantage+ Shopping option when creating a sales campaign. Instead, they’re seeing Catalog Sales Campaign, which is a
Pivot Away from Targeting Strategies in 2025
If you run an ad agency, it’s time to start your pivot. As we head toward 2025, reassess your value proposition. If the primary
The Goal of Dynamic Creative and Flexible Ad Format
That’s not what it’s for… I see so many advertisers using Dynamic Creative or Flexible Ad Format, and they get frustrated because they can’t view
Conditional Formatting in Ads Manager
Conditional Formatting is one of the most helpful features of custom ad reports. You may now see a version of it in Ads Manager.
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