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Should You Restrict by Demographic Group?
It sounds logical. You’ve broken down your results to find the cheapest cost per conversion. You isolate the highest performing group as women between 35
Meta Value Rules for Audiences Explained
Some advertisers have access to a new set of value rule criteria: Audiences. This is the most robust application of value rules yet. When creating
Value Optimization and 1-Day View Attribution
There’s an update to value optimization. Will it impact how you use it or the value you can generate with your ads? Let’s investigate…
A Guide to Automated Rules
Automated Rules allow you to save time and increase efficiency by automating changes to your campaigns, ad sets, and ads when specific conditions have been
Connect With Leads in Messenger
When creating an instant form, you may see a “See What’s New” message at the bottom. When clicked, it redirects to a new feature
Change to Inventory Filters – Jon Loomer Digital
That’s interesting timing… I just discussed Inventory Filters during the past couple of weeks to address potential concerns with Meta’s new content moderation policies.
Meta Ads Uncertainty is Certain
I’ve been in the Facebook ads space for a very long time. You might even say I was one of the original Facebook ads
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