SOCIAL MEDIA

SOCIAL MEDIA

Audience Segments Change Everything

This feature changes everything… The problem is that far too few advertisers use it. And many who do aren’t using it correctly. What are Audience

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Meta Bans Political Ads in the European Union

Meta made a big announcement that will impact advertising in the European Union. Let’s take a closer look… The Announcement In a recent announcement,

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Test Interests and Lookalikes vs. Advantage+ Audience

Do you still use interests and lookalikes? Many advertisers use them as a safe approach because they’ve used it for years. But neither may be

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Don’t Overvalue Attributed Results – Jon Loomer Digital

This isn’t a post about Meta inflating results or how you shouldn’t trust the reported conversions in Ads Manager. There’s a whole separate topic

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AI-Related Ad Account Shutdowns, Meta AI Chat, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads A mix of AI-related risk, new automation tools, and ad creation updates stood out this

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Hands On with Threads Feed Placement

Threads Feed placement is here… Meta recently announced the rollout of a new placement to monetize Threads. If you’re lucky, you already have it.

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Creative Testing Tool Bugs

Have you had issues with the creative testing tool? I’ve heard from several people now, so something is up. The Problem Advertisers are reporting a