SOCIAL MEDIA

SOCIAL MEDIA

Breakdowns in Ads Manager Not Working

Are these breakdowns working for you? It seems that ever since Meta announced that Dynamic Creative was going away, the breakdowns by Dynamic Creative Element

SOCIAL MEDIA

Creative Testing Tool Bugs

Have you had issues with the creative testing tool? I’ve heard from several people now, so something is up. The Problem Advertisers are reporting a

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What is Flexible Form Delivery?

Do you have Flexible Form Delivery? It’s not clear if this is a new feature that is rolling out or if it’s part of

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New Value Rules for Audiences, GTM Updates, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of smaller updates caught my attention this week, but several of them could

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Why Are Results So Erratic?

You got ten sales yesterday, but none today. How can that happen? Let’s consider the potential explanations… Why This Happens First, every day and

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A Beginner’s Checklist for Meta Advertising

It’s easy to take for granted how complicated Meta advertising is. But the problem is that so many advertisers make it far more complex than

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Creative Breakdown for Flexible Format is Worthless

Yeah, this is not what I thought this was… If you use Flexible Format, you’ve never had insight into how your images or videos