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Meta Ad Sequencing: Setup, Requirements, and Caveats
Ad Sequencing is a feature that was previously only available using the Reservation buying type, but many advertisers now have the option to use it
Location Targeting is a Big Problem
If you’ve run ads that reached people outside of your selected locations, you’re not alone. A small part of this is organic distribution. If someone
Translate Text Feature – Jon Loomer Digital
Some advertisers are seeing an “early release” feature to generate their text using AI. Here’s what you need to know… How it Works When
Format Display Options for Carousels and Collections
What is Format Display Options? When you create a new ad, you may see this above your primary text. Let’s talk about it… How
Meta Advertising and Shades of Truth
When it comes to Meta advertising, there are shades of truth. Let me explain… Definitive vs. Experience Start with what is definitive. A certain feature
Crop and Expand with AI
Meta is either testing or rolling out a new feature that can help optimize ad creative using AI. There’s a lot we don’t know.
Target Frequency Added to Awareness Campaigns
Meta is providing a new way to manage frequency when running Awareness campaigns. Let’s discuss… Frequency Control This update applies to when you use
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