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Concerns About Value Rules – Jon Loomer Digital
Meta started rolling out Value Rules, and I’m mostly excited about it. They give advertisers back some control when everything is trending towards automation.
Meta 2024 Q3 Earnings Takeaways
Meta had their 2024 Q3 earnings call last week and discussed several topics that impact advertisers. Here are my primary takeaways… 4 Takeaways 1.
The Most Important Meta Advertising Lesson of 2024
2024 was a year that transformed my understanding of Meta advertising. If you were lucky, this transformation started earlier. But there was a crucial
ChatGPT Ads, Missing Audience Segments, and Account Authentication Errors
Meta Advertiser Field Notes Thursday observations from inside Meta ads It’s time for the second Field Notes. These are small things I noticed while working
SMS Verification to Improve Lead Quality
There’s another way to improve lead quality. If you contact new leads by phone, you need to try this. Let’s take a closer look…
A Guide to Automated Rules
Automated Rules allow you to save time and increase efficiency by automating changes to your campaigns, ad sets, and ads when specific conditions have been
21 Performance Goals: A Guide to Meta Ads Optimization for Delivery
I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it
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