SOCIAL MEDIA

SOCIAL MEDIA

Meta Recommends 4:5 Aspect Ratio

A while back, I discussed how using 4:5 instead of 1:1 was more effective for some placements. Well, Meta actually recommends it now. Let’s

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Value Optimization for Profit Margins

Meta’s testing Profit optimization… In a recent announcement about new conversions tools, Meta shared a new option for Value optimization that is in testing.

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Connect With Leads in Messenger

When creating an instant form, you may see a “See What’s New” message at the bottom. When clicked, it redirects to a new feature

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Common Advertising Mistakes Related to Placement Selection

Some advertising mistakes are made due to inaction. Others are made as a result of overthinking and unnecessary tinkering. Both apply to mistakes related to

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Share Quick Views in Ads Manager

You can share Quick Views now… A relatively new feature in Ads Manager is Quick Views. They allow you to save searches and filters

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Meta Ads Audit: Evaluation of Ads and Creative Elements

When it’s time to audit a new client’s ad account, the history to consider consists of everything from the account setup to the results.

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ChatGPT Ads, Missing Audience Segments, and Account Authentication Errors

Meta Advertiser Field Notes Thursday observations from inside Meta ads It’s time for the second Field Notes. These are small things I noticed while working