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Meta Clarifies Upcoming Placement Control Changes
Two months ago, I wrote a blog post about the upcoming changes to Meta ads placement controls. At the time, Meta hadn’t made an
Conversions Lost Due to Attribution Changes
Meta made several big updates to attribution recently. The primary change is that they finally updated click-through attribution to require a link click. This could
Edit Sourced Site Link Display Labels
There’s another update to site links… Site links allow you to highlight three or more extra links below your ad creative. You can define these
First Conversion Reporting Doesn’t Replace All Conversions
First Conversion reporting doesn’t replace All Conversions. It’s still helpful. Here’s what I mean… The Role of First Conversion Meta is rolling out the option
Hands-On With ChatGPT Ads: Initial Impressions
OpenAI launched the self-serve ads beta to advertisers in the United States a couple of weeks ago. I finally got access late last week, and
New Incremental Attribution Details – Jon Loomer Digital
I now have Incremental Attribution. You may have it, too. Meta is starting to roll this out more broadly now, and I’m seeing it
One-Click Conversions API, Pixel Updates, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads Meta made a couple of announcements this week that could have a real impact, especially
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