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SOCIAL MEDIA

6 Ways You Can Drive Up Your CPM

While some factors are outside of your control, there are six ways you can drive up the CPM… Limiting Your Audience The first three are

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Are Daily Budgets Going Away?

A recent marketing newsletter made the claim that daily budgets are going away, and it’s getting some attention. I have a hunch that this isn’t

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Meta Recommends 4:5 Aspect Ratio

A while back, I discussed how using 4:5 instead of 1:1 was more effective for some placements. Well, Meta actually recommends it now. Let’s

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3 Problems with Remarketing – Jon Loomer Digital

Remarketing results are pretty great, right? They’re not always what they seem. There’s a wide range of advice on remarketing. Some will tell you

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The Most Important Meta Advertising Lesson of 2024

2024 was a year that transformed my understanding of Meta advertising. If you were lucky, this transformation started earlier. But there was a crucial

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Event Breakdown by URL Bug

Where did it go? If you expand an event in the Events Manager Overview tab and click on the View Details button, you can click

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Placements for Threads Feed and Facebook Notifications

Are some new placements coming? There are signs that they may be. How to Find Them When you filter by placements in the custom ad