SOCIAL MEDIA

SOCIAL MEDIA

Meta Needs this Breakdown to Provide Transparency Around Audience Expansion

Meta still needs this breakdown… Don’t get me wrong, I’m grateful that we can now breakdown by audience segments for sales campaigns. This gives us

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The Future of the Meta Advertiser

It’s been more than a year and a half now since Mark Zuckerberg said this on a Meta earnings call: Over the longer term, advertisers

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What is Signals Gateway? – Jon Loomer Digital

Go to the Settings tab of your Events Manager, and you may see this under Conversions API… There are now two options: Conversions API

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The Evolution of Meta Ads Copy and Creative Control

There was a time when Facebook advertisers had near-total control over how their ads looked. A single ad consisted of: One image or video

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Optional Questions for Facebook Lead Forms

There are a bunch of updates rolling out to Meta’s instant forms, and this is one of them. I don’t have it in all of

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How Many Primary Text Variations Should You Provide?

When you create an ad, you have the option of using up to five manual primary text variations. I haven’t seen any official documentation from

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Less Personalized Ads in the EU

Meta announced some important changes for users in the EU, following continued pressure from regulators. Changes include lowering the cost of the ad-free subscription