SOCIAL MEDIA

SOCIAL MEDIA

Detailed Targeting Is Mostly a Suggestion (And Other Updates)

Meta Advertiser Field Notes Wednesday observations from inside Meta ads These are mostly smaller things I stumbled upon during the past week, either while fumbling

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Meta Announces Rollout of Threads Feed Ad Placement

It’s finally happening: Ads on Threads. After months of speculation, we need to speculate no more. In an April 23rd announcement, Meta made it

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Image Generation Creative Breakdown – Jon Loomer Digital

Meta’s finally providing more transparency for AI-generated ad creative… How AI Creative is Used When you create an ad and upload an image, you’ll

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Where Did Advantage+ Shopping Go?

Some advertisers are reporting the disappearance of the Advantage+ Shopping option when creating a sales campaign. Instead, they’re seeing Catalog Sales Campaign, which is a

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Common Advertising Mistakes Related to Placement Selection

Some advertising mistakes are made due to inaction. Others are made as a result of overthinking and unnecessary tinkering. Both apply to mistakes related to

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Share Quick Views in Ads Manager

You can share Quick Views now… A relatively new feature in Ads Manager is Quick Views. They allow you to save searches and filters

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Why Your Meta Ads Aren’t Working (And How to Fix Them)

You launched your campaign. The setup looks solid, and you feel good about the overall approach. But the results just aren’t there. It’s tempting