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Meta Ads AI Connectors Get More Security Controls
Back in May, Meta announced its official MCP to safely connect your Meta ads portfolio to Claude, ChatGPT, or Perplexity. At the time, I had
Opportunity Score Rolls Out Globally
Opportunity Score is official. After testing it for more than a year, Meta announced the global rollout. Here’s what you need to know… What
Are Daily Budgets Going Away?
A recent marketing newsletter made the claim that daily budgets are going away, and it’s getting some attention. I have a hunch that this isn’t
Offers Added to Ad Sources
Meta is rolling out Offers… No, not those Offers. This isn’t 2012, or whenever it was the original Offers was launched. Meta loves recycling old
Where Did Advantage+ Shopping Go?
Some advertisers are reporting the disappearance of the Advantage+ Shopping option when creating a sales campaign. Instead, they’re seeing Catalog Sales Campaign, which is a
Were Your Audience Segments Broken?
I’m a big fan of audience segments because they add helpful details to ad reporting. Even when using algorithmic targeting, you can breakdown results
Conditional Formatting in Ads Manager
Conditional Formatting is one of the most helpful features of custom ad reports. You may now see a version of it in Ads Manager.
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