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Is the Learning Phase Changing?
Most Meta advertisers know all about the learning phase. It’s the period of time when Meta’s systems are learning from your results to better optimize.
Customer Lifecycle Strategy Is Not What Advertisers Thought
Meta Advertiser Field Notes Weekly observations from inside Meta ads This week’s updates cover a couple of custom audience exclusion changes, a new audience control
When to Use Campaign Budget Optimization
When should you use Advantage Campaign Budget? Let’s just call it CBO because that’s how we all know it. CBO is Mostly Dead CBO is
Connect With Leads in Messenger
When creating an instant form, you may see a “See What’s New” message at the bottom. When clicked, it redirects to a new feature
Site Links Feature Request
Meta desperately needs this feature… Meta introduced site links a couple of years ago now. They allow advertisers to generate a variation of their ads
Audience Segments Updating Problem – Jon Loomer Digital
This doesn’t make sense… I’m a huge fan of audience segments. It’s because of the breakdown by audience segments that I’ve changed my opinion
ChatGPT Ads Get Automated Bidding, Placements, and URL Parameters
After launching the ChatGPT ads self-serve beta in May, OpenAI has steadily made updates. This post highlights three more. Make no mistake, ChatGPT ads are
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