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Big Update to Target Travelers
If you want to target travelers, help is on the way… A new feature is rolling out that can help, though not everyone has it
New Creative Workflow for Meta Ads
Some advertisers have access to a new creative workflow that allows them to upload up to 10 images and videos for a single ad. I
Crop and Expand with AI
Meta is either testing or rolling out a new feature that can help optimize ad creative using AI. There’s a lot we don’t know.
Optimize for Quality Leads – Jon Loomer Digital
One of the most common challenges that advertisers face is lead quality. In a recent blog post, I outlined 16 potential solutions. One of
Attribution Changes Could Hit Remarketing Hardest (Plus 5 Updates)
Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of attribution updates, a short Ads Manager outage, rumors about monthly invoicing, and
Value Rules for All Campaign Objectives
Value rules are opening up. Here’s what you need to know… Campaign Objectives When Meta launched value rules earlier this year, it was only
Is Your ROAS Legit? – Jon Loomer Digital
We’ve all seen it. Advertisers will share screenshots of their Ads Manager results with an insane Return On Ad Spend. They’re proud of it, and
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