Top News
View All Post
SOCIAL MEDIA
Example of How Broad Targeting Works
This is a great example of how broad targetingIn most cases, mention of Broad Targeting refers to the removal of all potential targeting filters: No
Return on Ad Spend from Remarketing
In this video, I share an example of a Meta ads campaign with a 27x Return On Ad Spend (ROAS). This is real, but
Problem with Advantage+ Shopping Campaigns
One of the benefits of Advantage+ Shopping Campaigns is that it’s streamlined and hands-off. I guess whether you consider this a benefit depends on how
What is Signals Gateway? – Jon Loomer Digital
Go to the Settings tab of your Events Manager, and you may see this under Conversions API… There are now two options: Conversions API
Are Your Results Inflated? – Jon Loomer Digital
Is Ads Manager over-reporting? If you’re getting conversion results that seem too good, do this… Assuming you set up your events properly, it’s rare that
New Ads and the Learning Phase
Do new ads restart the learning phase? Things might be changing. Let me explain… Meta’s Official Documentation In Meta’s Help Center article titled “Significant
Impact of Less-Personalized Ads in the European Union
You may see this message in Ads Manager, especially if you run ads in Europe: People’s ad settings may affect delivery. As people in
TOP PICKS
ENTERTAINMENT DOSE
