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Opportunity Score is Back – Jon Loomer Digital
I first had access to Opportunity Score back in April of 2024. Then it disappeared in October (or at least it did for me).
Should You Restrict by Demographic Group?
It sounds logical. You’ve broken down your results to find the cheapest cost per conversion. You isolate the highest performing group as women between 35
Website and Instant Forms Conversion Location
This is a big update to lead ads… One of the most common questions I get is whether you should use instant forms or
Financial Products and Services Special Ad Category
A change is coming to special ad categories. If you run ads that promote products or services related to credit or finance, even if you
Less Personalized Ads in the EU
Meta announced some important changes for users in the EU, following continued pressure from regulators. Changes include lowering the cost of the ad-free subscription
Pivot Away from Targeting Strategies in 2025
If you run an ad agency, it’s time to start your pivot. As we head toward 2025, reassess your value proposition. If the primary
Audience Segments Updating Problem – Jon Loomer Digital
This doesn’t make sense… I’m a huge fan of audience segments. It’s because of the breakdown by audience segments that I’ve changed my opinion
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