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Problem with GA4 Integration – Jon Loomer Digital
The GA4 integration with Events Manager requires mapping Meta events to GA4 events. But there’s a basic problem with this, beyond the benefits being
You Are Generating Countless Ad Variations
How you create ads has changed quite a bit over the years. Many advertisers miss how this impacts their role in the process. Let
A Beginner’s Checklist for Meta Advertising
It’s easy to take for granted how complicated Meta advertising is. But the problem is that so many advertisers make it far more complex than
One-Click CAPI Activated, New Meta Ads Features, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads I spotted a whole bunch of new features and design changes during the past week.
ChatGPT Ads, Missing Audience Segments, and Account Authentication Errors
Meta Advertiser Field Notes Thursday observations from inside Meta ads It’s time for the second Field Notes. These are small things I noticed while working
When Your Targeting Inputs Are Only Suggestions
Targeting is the primary source of confusion among advertisers today. It’s so bad that most advertisers don’t even realize how confused they are. They completely
Example of How Broad Targeting Works
This is a great example of how broad targetingIn most cases, mention of Broad Targeting refers to the removal of all potential targeting filters: No
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