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Meta Needs this Breakdown to Provide Transparency Around Audience Expansion
Meta still needs this breakdown… Don’t get me wrong, I’m grateful that we can now breakdown by audience segments for sales campaigns. This gives us
Unleashing the Power of Social Media Marketing for Business Growth
In today's digital age, businesses thrive on their online presence, and one key player in this game is effective Social Media Marketing (SMM). Let's delve into the world of social media and explore how it
Should You Create Ad Sales Funnels?
A popular approach from years past required multiple steps that relied on remarketing. It was also central to my own strategy. There were multiple variations
Branding in Ads Manager: AI-Generated Text and Images
There’s been an update to Branding in Ads Manager that could make some of the AI-generated enhancements more useful to advertisers. Let’s take a
Leverage Both a Static Image and Video in One Ad
What I’m going to describe is the best of both worlds. I understand advertisers’ frustration when creating multiple ads using different formats. You want both
How to Sync Offline Events Using Conversions API
If your business logs important conversion events that happen offline and you run Meta advertising, you should send those offline events using the Conversions APIConversions
Is the Learning Phase Changing?
Most Meta advertisers know all about the learning phase. It’s the period of time when Meta’s systems are learning from your results to better optimize.
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