SOCIAL MEDIA

SOCIAL MEDIA

Meta Advertising and Shades of Truth

When it comes to Meta advertising, there are shades of truth. Let me explain… Definitive vs. Experience Start with what is definitive. A certain feature

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Attribution Breakdowns vs. Compare Attribution Settings Explained

Now that Meta launched a new Attribution Breakdown category, advertisers are figuring out how to use it. And since there’s plenty of overlap with the

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Problem with Advantage+ Shopping Campaigns

One of the benefits of Advantage+ Shopping Campaigns is that it’s streamlined and hands-off. I guess whether you consider this a benefit depends on how

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How to Sync Offline Events Using Conversions API

If your business logs important conversion events that happen offline and you run Meta advertising, you should send those offline events using the Conversions APIConversions

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Less Personalized Ads in the EU

Meta announced some important changes for users in the EU, following continued pressure from regulators. Changes include lowering the cost of the ad-free subscription

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New Threads Ads Features – Jon Loomer Digital

New Threads Ads Features – Jon Loomer Digital

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Value Rules for All Campaign Objectives

Value rules are opening up. Here’s what you need to know… Campaign Objectives When Meta launched value rules earlier this year, it was only