Top News
View All Post
SOCIAL MEDIA
Does Click Attribution Require an Outbound Click?
Am I overthinking this? Someone asked me a question about click attribution recently, and after going down the rabbit hole of Meta’s official documentation,
Audience Segments Change Everything
This feature changes everything… The problem is that far too few advertisers use it. And many who do aren’t using it correctly. What are Audience
Apple Enforces Service Fee on Facebook and Instagram Ads Worldwide
Stop running ads from an iOS device… Beginning in February, Apple began enforcing a 30% service fee on Facebook and Instagram ads initiated from iOS
Meta Value Rules for Audiences Explained
Some advertisers have access to a new set of value rule criteria: Audiences. This is the most robust application of value rules yet. When creating
Attribution Breakdowns vs. Compare Attribution Settings Explained
Now that Meta launched a new Attribution Breakdown category, advertisers are figuring out how to use it. And since there’s plenty of overlap with the
Safe Zone Template for All Meta Ads Placements
Optimizing Meta ad creative is a huge pain. Meta asks for three sizes, and even those dimensions aren’t what they always recommend. Recently, I
Are Lookalikes Still Relevant? – Jon Loomer Digital
This is something I’ve been wondering for a while… I know that some advertisers still swear by lookalikes, but I wonder if this is mostly
TOP PICKS
ENTERTAINMENT DOSE
