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How to Approach Meta Advertising Control
As Meta advertising continues to evolve, a segment of advertisers gets left behind. They’re stuck in the old ways of doing things, determined to control
Push Delivery Tests, ChatGPT Ads Updates, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads This week’s updates cover a follow-up on Push Delivery to This Ad, several ChatGPT ads
How Many Meta Ads Campaigns Should You Have at Once?
The most efficient way to approach Meta ads campaign construction is to start with one campaign. Consolidate your budget into a single business goal for
Meta Ads Grouping Reports, ChatGPT Conversions, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads This week’s updates cover a mix of useful reporting additions, early movement from ChatGPT ads,
Meta Bans Political Ads in the European Union
Meta made a big announcement that will impact advertising in the European Union. Let’s take a closer look… The Announcement In a recent announcement,
Branding in Ads Manager: AI-Generated Text and Images
There’s been an update to Branding in Ads Manager that could make some of the AI-generated enhancements more useful to advertisers. Let’s take a
Value Rules Example – Jon Loomer Digital
I’m finally able to share an example of value rules in action… Because of value rules, I was able to keep Advantage+ on so
