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Track Instagram Follows from Meta Ads
Now you can track Instagram Follows from your ads. Where can you find it? And does it matter? Follow these simple steps to see
New Creative Workflow Replaces Flexible Format
Good riddance, Flexible Format! Flexible Format is going away and being replaced by the new creative workflow. This is a very good thing. The Problems
Meta Ads AI Connectors Get More Security Controls
Back in May, Meta announced its official MCP to safely connect your Meta ads portfolio to Claude, ChatGPT, or Perplexity. At the time, I had
Meta Can Now Rewrite the Text on Your Ad Images
You may have noticed some significant improvements recently to Meta’s AI-generated text and images. Before you laugh to yourself and move on, read below. While
Lead Capture AI Agent for Instant Forms and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads Here are the topics I’m covering in this week’s Field Notes: Lead Capture AI Agent
Customer Lifecycle Strategy, Attribution Updates, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of small but meaningful updates stood out this week, from customer acquisition and
The Best Advertisers Compare Attribution Settings
The best advertisers do this… You should know that your results column hides important details about conversions. The default of 7-day click and 1-day
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