SOCIAL MEDIA

SOCIAL MEDIA

Advantage+ Creative Video Generation Beta and What Else I’m Seeing

Meta Advertiser Field Notes Wednesday observations from inside Meta ads These are smaller things I noticed this week and not just related to Meta advertising.

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Are Your Results Inflated? – Jon Loomer Digital

Is Ads Manager over-reporting? If you’re getting conversion results that seem too good, do this… Assuming you set up your events properly, it’s rare that

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Impact of Less-Personalized Ads in the European Union

You may see this message in Ads Manager, especially if you run ads in Europe: People’s ad settings may affect delivery. As people in

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Problem with GA4 Integration – Jon Loomer Digital

The GA4 integration with Events Manager requires mapping Meta events to GA4 events. But there’s a basic problem with this, beyond the benefits being

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AI-Related Ad Account Shutdowns, Meta AI Chat, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads A mix of AI-related risk, new automation tools, and ad creation updates stood out this

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Value Rules Are Here – Jon Loomer Digital

Go to your Advertising Settings. If you have this, you’ll see Value Rules in the top section. This could be a really interesting update.

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How Many Primary Text Variations Should You Provide?

When you create an ad, you have the option of using up to five manual primary text variations. I haven’t seen any official documentation from