SOCIAL MEDIA

SOCIAL MEDIA

Format Display Options for Carousels and Collections

What is Format Display Options? When you create a new ad, you may see this above your primary text. Let’s talk about it… How

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Use Value Rules to Improve Lead Quality

A common challenge among advertisers is running ads that maintain high lead quality. I’ve covered this topic many times. Value Rules, which are rolling

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Event Breakdown by URL Bug

Where did it go? If you expand an event in the Events Manager Overview tab and click on the View Details button, you can click

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Connect With Leads in Messenger

When creating an instant form, you may see a “See What’s New” message at the bottom. When clicked, it redirects to a new feature

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Optional Questions for Facebook Lead Forms

There are a bunch of updates rolling out to Meta’s instant forms, and this is one of them. I don’t have it in all of

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Meta Ad Revenue Up 24% as ChatGPT Ads Start at $200,000

Meta Advertiser Field Notes Wednesday observations from inside Meta ads There’s a whole lot going on. I documented several important things that Meta advertisers might

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Meta Begins Test of Ads on Threads

And the test begins… Meta announced they are starting a limited test of ads on Threads that includes a small number of advertisers and