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Creative Testing Tool Bugs
Have you had issues with the creative testing tool? I’ve heard from several people now, so something is up. The Problem Advertisers are reporting a
When to Use Campaign Budget Optimization
When should you use Advantage Campaign Budget? Let’s just call it CBO because that’s how we all know it. CBO is Mostly Dead CBO is
A Guide to Meta Ads Targeting in 2026
Meta ads targeting is more confusing and controversial than ever. That is, at least, if you listen to all of the loud recommendations about strategies
A 13-Year-Old Meta Ads Problem
The problems we’re seeing today with Meta ads optimization for top-of-funnel actions aren’t new. They’re hilariously old… A Tale from 2012 I first wrote
Image Generation Creative Breakdown – Jon Loomer Digital
Meta’s finally providing more transparency for AI-generated ad creative… How AI Creative is Used When you create an ad and upload an image, you’ll
How to Define Audience Segments
Audience Segments are a powerful feature for all sales campaigns, but far too many advertisers don’t have these set up — or they aren’t
Connect With Leads in Messenger
When creating an instant form, you may see a “See What’s New” message at the bottom. When clicked, it redirects to a new feature
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