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Pivot Away from Targeting Strategies in 2025
If you run an ad agency, it’s time to start your pivot. As we head toward 2025, reassess your value proposition. If the primary
One-Click Conversions API, Pixel Updates, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads Meta made a couple of announcements this week that could have a real impact, especially
Meta Ads AI Connectors Get More Security Controls
Back in May, Meta announced its official MCP to safely connect your Meta ads portfolio to Claude, ChatGPT, or Perplexity. At the time, I had
New Ads and the Learning Phase
Do new ads restart the learning phase? Things might be changing. Let me explain… Meta’s Official Documentation In Meta’s Help Center article titled “Significant
Test Interests and Lookalikes vs. Advantage+ Audience
Do you still use interests and lookalikes? Many advertisers use them as a safe approach because they’ve used it for years. But neither may be
Video View Remarketing is Mostly Worthless
Now there are exceptions, but let me explain… A common strategy is to use video ads to create a funnel. You create one ad set
When Weird Stuff Happens to Meta Ads
Sometimes weird stuff happens. One of the things Meta advertisers need to understand is that most of what happens with their ads is explainable. When
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