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When Weird Stuff Happens to Meta Ads
Sometimes weird stuff happens. One of the things Meta advertisers need to understand is that most of what happens with their ads is explainable. When
Video View Remarketing is Mostly Worthless
Now there are exceptions, but let me explain… A common strategy is to use video ads to create a funnel. You create one ad set
New Creative Workflow Replaces Flexible Format
Good riddance, Flexible Format! Flexible Format is going away and being replaced by the new creative workflow. This is a very good thing. The Problems
Ad Copy and Creative and Winning Combinations
Stop obsessing over finding the winning combination… This advice may go against everything you believe in and the strategy you’ve used for years. But
My Click Attribution Test – Jon Loomer Digital
I recently published a video about click attribution. In it, I explained how I’ve long believed that click attribution requires a click on an
Hands-On With ChatGPT Ads: Initial Impressions
OpenAI launched the self-serve ads beta to advertisers in the United States a couple of weeks ago. I finally got access late last week, and
When to Break from Meta Advertising Defaults: A Guide
I recommend taking a simplified approach to Meta advertising. In today’s environment, advertisers can often make results worse by injecting themselves too often. But
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