SOCIAL MEDIA

SOCIAL MEDIA

Ad Prices are Going Back Up

Meta released their Q4 earnings, and the average price per ad was up year over year for the first time in three nearly years. What’s

SOCIAL MEDIA

Will TikTok Get Banned? – Jon Loomer Digital

Will TikTok get banned in the US? The rumor that just won’t die is alive again. The Bill US politicians passed a bill in the

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Turn Off Autofill for Instant Forms

I’m seeing a new option for instant forms that could be kind of a big deal. It’s not clear whether this is a new

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Optional Questions for Facebook Lead Forms

There are a bunch of updates rolling out to Meta’s instant forms, and this is one of them. I don’t have it in all of

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Share Quick Views in Ads Manager

You can share Quick Views now… A relatively new feature in Ads Manager is Quick Views. They allow you to save searches and filters

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Should You Create Ad Sales Funnels?

A popular approach from years past required multiple steps that relied on remarketing. It was also central to my own strategy. There were multiple variations

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Evaluate Results in Aggregate – Jon Loomer Digital

On a prior video, I talked about the importance of focusing on aggregate results when evaluating ad performance. And this is true. Let me