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SOCIAL MEDIA

Can 3 Ads Get Credit for a Conversion?

Make sure you understand how Meta gives credit to ads for conversionsA conversion is counted whenever a website visitor performs an action that fires a

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Tailor Text Variations to Personas

Now you can tailor text variations to personas using AI. Here’s how it works… What is it? When you create a new ad, you

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Video Ads and Rewarded Video Placement

Running ads optimized for the top-of-the-funnel has its risks, and one is highlighted in this video. If you’re running video ads that are optimized

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Meta No Longer Prioritizes Suggestions (Plus Manus AI and 4 Updates)

Meta Advertiser Field Notes Wednesday observations from inside Meta ads A mix of subtle language changes, a meaningful update to the Manus AI integration, a

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New Breakdowns for Messenger Ads

There are a couple of new breakdowns for Messenger ads… To be honest, I’m not sure how new these are, but they weren’t there when

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Return on Ad Spend from Remarketing

In this video, I share an example of a Meta ads campaign with a 27x Return On Ad Spend (ROAS). This is real, but

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Is it the End of Original Audiences?

Meta announced a new streamlined campaign setup for Advantage+ Sales, App, and Leads objectives. It eliminates the first step of having to choose between