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Manus AI Ads Manager Integration (Plus 7 Updates)
Meta Advertiser Field Notes Wednesday observations from inside Meta ads A mix of clarification, deprecations, reporting quirks, and a few “what exactly is this?” moments
Tailor Text Variations to Personas
Now you can tailor text variations to personas using AI. Here’s how it works… What is it? When you create a new ad, you
Swap Selling Points Enhancement – Jon Loomer Digital
What is “Swap Selling Points”? There’s a new Advantage+ Creative enhancement floating around. Here’s what you need to know… How it Works When creating
How to Use Meta Ads for Lead Generation
Running Meta ads for lead generation may be the most common advertising approach. While the end goal may be the purchase, a lead is most
Value Optimization and 1-Day View Attribution
There’s an update to value optimization. Will it impact how you use it or the value you can generate with your ads? Let’s investigate…
Customer Lifecycle Strategy Is Not What Advertisers Thought
Meta Advertiser Field Notes Weekly observations from inside Meta ads This week’s updates cover a couple of custom audience exclusion changes, a new audience control
Hands-On With Push Delivery to This Ad
More than two months ago, I briefly covered a new test feature called Push Delivery to This Ad. I didn’t have it at the time,
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