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First Conversion Reporting Doesn’t Replace All Conversions
First Conversion reporting doesn’t replace All Conversions. It’s still helpful. Here’s what I mean… The Role of First Conversion Meta is rolling out the option
Meta Recommends 4:5 Aspect Ratio
A while back, I discussed how using 4:5 instead of 1:1 was more effective for some placements. Well, Meta actually recommends it now. Let’s
16 Ways to Improve Lead Quality
One of the most common challenges that advertisers face is balancing cost per lead with lead quality. The lead is only the first step.
Special Ad Categories for ASC
Another update to Advantage+ Shopping Campaigns… When Advantage+ Shopping Campaigns were first introduced, Special Ad Categories did not qualify. If you were promoting something related
Placements for Threads Feed and Facebook Notifications
Are some new placements coming? There are signs that they may be. How to Find Them When you filter by placements in the custom ad
Audience Segments for Manual Sales Campaigns
Whoa, look at this! Now when you create a manual Sales campaign, you should see a Reporting section at the bottom of the campaign. What
Pivot Away from Targeting Strategies in 2025
If you run an ad agency, it’s time to start your pivot. As we head toward 2025, reassess your value proposition. If the primary
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