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Does Click Attribution Require an Outbound Click?
Am I overthinking this? Someone asked me a question about click attribution recently, and after going down the rabbit hole of Meta’s official documentation,
Small Budget Advertisers Should Keep it Simple
If you have a small budget, keep it simple… Look, I think that you should always strive for simplicity, regardless of your budget. But, this
Should You Optimize for a Custom Conversion?
When you choose the “maximize number of conversions” performance goal, you have to select a conversion event. This could be a standard event (like “purchase”),
ChatGPT Ads, Missing Audience Segments, and Account Authentication Errors
Meta Advertiser Field Notes Thursday observations from inside Meta ads It’s time for the second Field Notes. These are small things I noticed while working
How to Track Quality Traffic Percentage
Are your ads sending quality traffic to your website? There’s a way to find out. Misleading Results Ads Manager results can be misleading. When running
When to Use Campaign Budget Optimization
When should you use Advantage Campaign Budget? Let’s just call it CBO because that’s how we all know it. CBO is Mostly Dead CBO is
Offers Added to Ad Sources
Meta is rolling out Offers… No, not those Offers. This isn’t 2012, or whenever it was the original Offers was launched. Meta loves recycling old
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