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Stop Obsessing Over Short-Term Results
This mistake is far too common. I’d love to say it’s limited to new advertisers, but it’s not. Advertisers give up on ad sets a
New Creative Workflow for Meta Ads
Some advertisers have access to a new creative workflow that allows them to upload up to 10 images and videos for a single ad. I
Problem with Advantage+ Shopping Campaigns
One of the benefits of Advantage+ Shopping Campaigns is that it’s streamlined and hands-off. I guess whether you consider this a benefit depends on how
Edit Sourced Site Link Display Labels
There’s another update to site links… Site links allow you to highlight three or more extra links below your ad creative. You can define these
Should You Restrict Ad Targeting By Age?
If you’re using Advantage+ Audience, you can set an age minimum, but no higher than 25. You can also provide age range suggestions for
Tailor Text Variations to Personas
Now you can tailor text variations to personas using AI. Here’s how it works… What is it? When you create a new ad, you
Optional Questions for Facebook Lead Forms
There are a bunch of updates rolling out to Meta’s instant forms, and this is one of them. I don’t have it in all of
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