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Are Lookalikes Still Relevant? – Jon Loomer Digital
This is something I’ve been wondering for a while… I know that some advertisers still swear by lookalikes, but I wonder if this is mostly
Can You Prove the Value of a View Through Conversion?
There’s a bit of a debate in advertising circles around view through conversions. These are counted in Ads Manager when someone is shown your ad
Targeting Inputs Grid: Respected or Expanded?
This grid will help… Almost every advertiser gets this wrong, so I wanted to create a reference that would make it easier. Respected vs.
Interactions vs. Post Engagement: What Changed and Why It Matters
When creating a campaign with the Engagement objective and conversion location of “on your ad,” you may notice that the default performance goal is now
Should You Restrict Ad Targeting By Age?
If you’re using Advantage+ Audience, you can set an age minimum, but no higher than 25. You can also provide age range suggestions for
Leverage Both a Static Image and Video in One Ad
What I’m going to describe is the best of both worlds. I understand advertisers’ frustration when creating multiple ads using different formats. You want both
Video Ads and Rewarded Video Placement
Running ads optimized for the top-of-the-funnel has its risks, and one is highlighted in this video. If you’re running video ads that are optimized
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