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A Simpler Ad Strategy is Better: 10 Ways You Hurt Results
Advertisers who resist automation and optimization often take the completely opposite approach. Here are 10 ways you overcomplicate things and hurt results… The List 1.
Meta Recommends 4:5 Aspect Ratio
A while back, I discussed how using 4:5 instead of 1:1 was more effective for some placements. Well, Meta actually recommends it now. Let’s
How to Define Audience Segments
Audience Segments are a powerful feature for all sales campaigns, but far too many advertisers don’t have these set up — or they aren’t
“I Need a Specific Audience”
Why did Meta make this change? If you want to turn Advantage+ Audience off, there’s a button at the bottom of the Audience section in
Attribution Breakdowns vs. Compare Attribution Settings Explained
Now that Meta launched a new Attribution Breakdown category, advertisers are figuring out how to use it. And since there’s plenty of overlap with the
Event Breakdown by URL Bug
Where did it go? If you expand an event in the Events Manager Overview tab and click on the View Details button, you can click
ChatGPT Ads Go Self-Serve, Purchase Retention Expands, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads ChatGPT ads are opening up to self-serve advertisers. This week’s notes also cover Meta’s AI
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