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One-Click Conversions API, Pixel Updates, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads Meta made a couple of announcements this week that could have a real impact, especially

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The Future of the Meta Advertiser

It’s been more than a year and a half now since Mark Zuckerberg said this on a Meta earnings call: Over the longer term, advertisers

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Are Your Results Inflated? – Jon Loomer Digital

Is Ads Manager over-reporting? If you’re getting conversion results that seem too good, do this… Assuming you set up your events properly, it’s rare that

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Track Instagram Follows from Meta Ads

Now you can track Instagram Follows from your ads. Where can you find it? And does it matter? Follow these simple steps to see

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The Best Advertisers Compare Attribution Settings

The best advertisers do this… You should know that your results column hides important details about conversions. The default of 7-day click and 1-day

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Does Click Attribution Require an Outbound Click?

Am I overthinking this? Someone asked me a question about click attribution recently, and after going down the rabbit hole of Meta’s official documentation,

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Safe Zone Template for All Meta Ads Placements

Optimizing Meta ad creative is a huge pain. Meta asks for three sizes, and even those dimensions aren’t what they always recommend. Recently, I