SOCIAL MEDIA

SOCIAL MEDIA

3 Problems with Flexible Format

These three things annoy me about Flexible Format… Flexible Format allows you to submit up to 10 images or videos for a single ad.

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How Many Meta Ads Campaigns Should You Have at Once?

The most efficient way to approach Meta ads campaign construction is to start with one campaign. Consolidate your budget into a single business goal for

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Crop and Expand with AI

Meta is either testing or rolling out a new feature that can help optimize ad creative using AI. There’s a lot we don’t know.

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Ad Prices are Going Back Up

Meta released their Q4 earnings, and the average price per ad was up year over year for the first time in three nearly years. What’s

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Share Quick Views in Ads Manager

You can share Quick Views now… A relatively new feature in Ads Manager is Quick Views. They allow you to save searches and filters

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The Goal of Dynamic Creative and Flexible Ad Format

That’s not what it’s for… I see so many advertisers using Dynamic Creative or Flexible Ad Format, and they get frustrated because they can’t view

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Audience Segments for Manual Sales Campaigns

Whoa, look at this! Now when you create a manual Sales campaign, you should see a Reporting section at the bottom of the campaign. What