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Are Daily Budgets Going Away?
A recent marketing newsletter made the claim that daily budgets are going away, and it’s getting some attention. I have a hunch that this isn’t
Interactions vs. Post Engagement: What Changed and Why It Matters
When creating a campaign with the Engagement objective and conversion location of “on your ad,” you may notice that the default performance goal is now
Are Lookalikes Still Relevant? – Jon Loomer Digital
This is something I’ve been wondering for a while… I know that some advertisers still swear by lookalikes, but I wonder if this is mostly
Translate Text Feature – Jon Loomer Digital
Some advertisers are seeing an “early release” feature to generate their text using AI. Here’s what you need to know… How it Works When
Why Your Meta Ads Aren’t Working (And How to Fix Them)
You launched your campaign. The setup looks solid, and you feel good about the overall approach. But the results just aren’t there. It’s tempting
3 Problems with Flexible Format
These three things annoy me about Flexible Format… Flexible Format allows you to submit up to 10 images or videos for a single ad.
Landing Page Views No Longer Require a Pixel
No pixel required for landing page views? How is this possible? Let’s break it down… The New Message When using the performance goal to
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