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Is Your ROAS Legit? – Jon Loomer Digital

We’ve all seen it. Advertisers will share screenshots of their Ads Manager results with an insane Return On Ad Spend. They’re proud of it, and

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Offers Added to Ad Sources

Meta is rolling out Offers… No, not those Offers. This isn’t 2012, or whenever it was the original Offers was launched. Meta loves recycling old

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The Most Important Ads Metrics

Which ads metrics are most important? Let’s investigate… CPC, CTR, and CPM Is it Cost Per Click? If you prioritize CPC, you can manipulate

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New Test Features for AI Generation

There are three more AI enhancements available in testing. Here’s what you need to know… Test New AI Generation Features To access these test

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Trusted Email Settings to Protect Your Account

Trusted Email Settings is a great way to protect your business. Let’s discuss where you can find this and how it works. Set it

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What is Signals Gateway? – Jon Loomer Digital

Go to the Settings tab of your Events Manager, and you may see this under Conversions API… There are now two options: Conversions API

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Evaluate Results in Aggregate – Jon Loomer Digital

On a prior video, I talked about the importance of focusing on aggregate results when evaluating ad performance. And this is true. Let me