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Less Personalized Ads in the EU
Meta announced some important changes for users in the EU, following continued pressure from regulators. Changes include lowering the cost of the ad-free subscription
Track Instagram Follows from Meta Ads
Now you can track Instagram Follows from your ads. Where can you find it? And does it matter? Follow these simple steps to see
Video Ads and Rewarded Video Placement
Running ads optimized for the top-of-the-funnel has its risks, and one is highlighted in this video. If you’re running video ads that are optimized
A Guide to Automated Rules
Automated Rules allow you to save time and increase efficiency by automating changes to your campaigns, ad sets, and ads when specific conditions have been
Does Meta Ignore Audience Suggestions?
This is something I’ve speculated for a while now. Do audience suggestions actually do anything? I’ve now had two very clear examples of this…
Meta Ad Revenue Up 24% as ChatGPT Ads Start at $200,000
Meta Advertiser Field Notes Wednesday observations from inside Meta ads There’s a whole lot going on. I documented several important things that Meta advertisers might
The Best Advertisers Compare Attribution Settings
The best advertisers do this… You should know that your results column hides important details about conversions. The default of 7-day click and 1-day
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