SOCIAL MEDIA

SOCIAL MEDIA

Audience Segments for Manual Sales Campaigns

Whoa, look at this! Now when you create a manual Sales campaign, you should see a Reporting section at the bottom of the campaign. What

SOCIAL MEDIA

The Goal of Dynamic Creative and Flexible Ad Format

That’s not what it’s for… I see so many advertisers using Dynamic Creative or Flexible Ad Format, and they get frustrated because they can’t view

SOCIAL MEDIA

A 13-Year-Old Meta Ads Problem

The problems we’re seeing today with Meta ads optimization for top-of-funnel actions aren’t new. They’re hilariously old… A Tale from 2012 I first wrote

SOCIAL MEDIA

New Breakdowns for Messenger Ads

There are a couple of new breakdowns for Messenger ads… To be honest, I’m not sure how new these are, but they weren’t there when

SOCIAL MEDIA

Big Update to Target Travelers

If you want to target travelers, help is on the way… A new feature is rolling out that can help, though not everyone has it

SOCIAL MEDIA

What is Core Setup? – Jon Loomer Digital

Within Events Manager Data Sources, you may see a new section under the Settings tab for Data Restrictions and Core Setup. If this is turned

SOCIAL MEDIA

How to Compare Results in Ads Manager

Meta created an easy way to compare results. It’s a subtle little update that was added recently, and you may have missed it… Access Compare