SOCIAL MEDIA

SOCIAL MEDIA

Advantage+ Creative Video Generation Beta and What Else I’m Seeing

Meta Advertiser Field Notes Wednesday observations from inside Meta ads These are smaller things I noticed this week and not just related to Meta advertising.

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3 Problems with Flexible Format

These three things annoy me about Flexible Format… Flexible Format allows you to submit up to 10 images or videos for a single ad.

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Track Instagram Follows from Meta Ads

Now you can track Instagram Follows from your ads. Where can you find it? And does it matter? Follow these simple steps to see

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Small Budget Advertisers Should Keep it Simple

If you have a small budget, keep it simple… Look, I think that you should always strive for simplicity, regardless of your budget. But, this

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Attribution Breakdowns vs. Compare Attribution Settings Explained

Now that Meta launched a new Attribution Breakdown category, advertisers are figuring out how to use it. And since there’s plenty of overlap with the

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Meta Ads Uncertainty is Certain

I’ve been in the Facebook ads space for a very long time. You might even say I was one of the original Facebook ads

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Attribution Changes Could Hit Remarketing Hardest (Plus 5 Updates)

Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of attribution updates, a short Ads Manager outage, rumors about monthly invoicing, and