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Apple’s 30-Percent Charge on Boosts
A 30-percent surcharge on boosts? If you boost posts through the Facebook or Instagram iPhone apps, listen up… Later this month, Apple will implement a
Can You Prove the Value of a View Through Conversion?
There’s a bit of a debate in advertising circles around view through conversions. These are counted in Ads Manager when someone is shown your ad
Conditional Formatting in Ads Manager
Conditional Formatting is one of the most helpful features of custom ad reports. You may now see a version of it in Ads Manager.
The Goal of Dynamic Creative and Flexible Ad Format
That’s not what it’s for… I see so many advertisers using Dynamic Creative or Flexible Ad Format, and they get frustrated because they can’t view
Branding in Ads Manager: AI-Generated Text and Images
There’s been an update to Branding in Ads Manager that could make some of the AI-generated enhancements more useful to advertisers. Let’s take a
Breakdowns in Ads Manager Not Working
Are these breakdowns working for you? It seems that ever since Meta announced that Dynamic Creative was going away, the breakdowns by Dynamic Creative Element
Targeting Inputs Grid: Respected or Expanded?
This grid will help… Almost every advertiser gets this wrong, so I wanted to create a reference that would make it easier. Respected vs.
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