SOCIAL MEDIA

SOCIAL MEDIA

Audience Segments for Manual Sales Campaigns

Whoa, look at this! Now when you create a manual Sales campaign, you should see a Reporting section at the bottom of the campaign. What

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Small Budget Advertisers Should Keep it Simple

If you have a small budget, keep it simple… Look, I think that you should always strive for simplicity, regardless of your budget. But, this

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Can 3 Ads Get Credit for a Conversion?

Make sure you understand how Meta gives credit to ads for conversionsA conversion is counted whenever a website visitor performs an action that fires a

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Meta Begins Test of Ads on Threads

And the test begins… Meta announced they are starting a limited test of ads on Threads that includes a small number of advertisers and

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Use Value Rules to Improve Lead Quality

A common challenge among advertisers is running ads that maintain high lead quality. I’ve covered this topic many times. Value Rules, which are rolling

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Is the Learning Phase Changing?

Most Meta advertisers know all about the learning phase. It’s the period of time when Meta’s systems are learning from your results to better optimize.

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New Breakdowns for Messenger Ads

There are a couple of new breakdowns for Messenger ads… To be honest, I’m not sure how new these are, but they weren’t there when