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Book Appointments from Instant Forms, ChatGPT Conversion Optimization, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads This week’s updates cover appointment booking from instant forms, conversion optimization for ChatGPT ads, the
Tailor Text Variations to Personas
Now you can tailor text variations to personas using AI. Here’s how it works… What is it? When you create a new ad, you
Elevating Your Social Media Game: Top 10 Strategies
Feeling spooked by low engagement rates on social media despite being active across platforms? Here’s the kicker: effective social media marketing transcends mere posting; it demands a strategic approach to genuinely engage your audience and
Meta Redesigns Audiences Around Labels
Some Meta advertisers are seeing a significant design change to the Audiences section that puts a far greater emphasis on labels. If you have the
Is Your ROAS Legit? – Jon Loomer Digital
We’ve all seen it. Advertisers will share screenshots of their Ads Manager results with an insane Return On Ad Spend. They’re proud of it, and
Were Your Audience Segments Broken?
I’m a big fan of audience segments because they add helpful details to ad reporting. Even when using algorithmic targeting, you can breakdown results
Custom Audiences Come to ChatGPT Ads
Some advertisers who are participating in the ChatGPT ads beta now have the ability to create, target, and exclude custom audiences based on lists of
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