SOCIAL MEDIA

SOCIAL MEDIA

New Creative Workflow Replaces Flexible Format

Good riddance, Flexible Format! Flexible Format is going away and being replaced by the new creative workflow. This is a very good thing. The Problems

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Value Optimization for Profit Margins

Meta’s testing Profit optimization… In a recent announcement about new conversions tools, Meta shared a new option for Value optimization that is in testing.

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Meta Announces Rollout of Threads Feed Ad Placement

It’s finally happening: Ads on Threads. After months of speculation, we need to speculate no more. In an April 23rd announcement, Meta made it

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Meta Ads AI Connectors Get More Security Controls

Back in May, Meta announced its official MCP to safely connect your Meta ads portfolio to Claude, ChatGPT, or Perplexity. At the time, I had

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Interactions vs. Post Engagement: What Changed and Why It Matters

When creating a campaign with the Engagement objective and conversion location of “on your ad,” you may notice that the default performance goal is now

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Swap Selling Points Enhancement – Jon Loomer Digital

What is “Swap Selling Points”? There’s a new Advantage+ Creative enhancement floating around. Here’s what you need to know… How it Works When creating

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Event Breakdown by URL Bug

Where did it go? If you expand an event in the Events Manager Overview tab and click on the View Details button, you can click