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Test Interests and Lookalikes vs. Advantage+ Audience
Do you still use interests and lookalikes? Many advertisers use them as a safe approach because they’ve used it for years. But neither may be
Conditional Formatting in Ads Manager
Conditional Formatting is one of the most helpful features of custom ad reports. You may now see a version of it in Ads Manager.
15 Discontinued Features From 15 Years of Facebook Ads
Here are 15 discontinued features from 15 years of Facebook ads… 1. Power Editor. 2. Facebook Exchange (or FBX). 3. Partner Categories for targeting based
How Many Meta Ads Campaigns Should You Have at Once?
The most efficient way to approach Meta ads campaign construction is to start with one campaign. Consolidate your budget into a single business goal for
Meta Announces Rollout of Threads Feed Ad Placement
It’s finally happening: Ads on Threads. After months of speculation, we need to speculate no more. In an April 23rd announcement, Meta made it
Push Delivery Tests, ChatGPT Ads Updates, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads This week’s updates cover a follow-up on Push Delivery to This Ad, several ChatGPT ads
Example of How Broad Targeting Works
This is a great example of how broad targetingIn most cases, mention of Broad Targeting refers to the removal of all potential targeting filters: No
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