SOCIAL MEDIA

SOCIAL MEDIA

New Value Rules for Audiences, GTM Updates, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of smaller updates caught my attention this week, but several of them could

SOCIAL MEDIA

Trusted Email Settings to Protect Your Account

Trusted Email Settings is a great way to protect your business. Let’s discuss where you can find this and how it works. Set it

SOCIAL MEDIA

Meta Ad Revenue Up 24% as ChatGPT Ads Start at $200,000

Meta Advertiser Field Notes Wednesday observations from inside Meta ads There’s a whole lot going on. I documented several important things that Meta advertisers might

SOCIAL MEDIA

21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it

SOCIAL MEDIA

Opportunity Score is Back – Jon Loomer Digital

I first had access to Opportunity Score back in April of 2024. Then it disappeared in October (or at least it did for me).

SOCIAL MEDIA

Why You Should Not Turn Off Ads

Do not micromanage your ads. Let me explain why with an example that most advertisers understand… The Ad Funnel Let’s assume that you created

SOCIAL MEDIA

Evaluate Results in Aggregate – Jon Loomer Digital

On a prior video, I talked about the importance of focusing on aggregate results when evaluating ad performance. And this is true. Let me