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My Click Attribution Test – Jon Loomer Digital
I recently published a video about click attribution. In it, I explained how I’ve long believed that click attribution requires a click on an
New Breakdowns for Messenger Ads
There are a couple of new breakdowns for Messenger ads… To be honest, I’m not sure how new these are, but they weren’t there when
Is it the End of Original Audiences?
Meta announced a new streamlined campaign setup for Advantage+ Sales, App, and Leads objectives. It eliminates the first step of having to choose between
Meta Ads Uncertainty is Certain
I’ve been in the Facebook ads space for a very long time. You might even say I was one of the original Facebook ads
Apple Enforces Service Fee on Facebook and Instagram Ads Worldwide
Stop running ads from an iOS device… Beginning in February, Apple began enforcing a 30% service fee on Facebook and Instagram ads initiated from iOS
Where Did Advantage+ Shopping Go?
Some advertisers are reporting the disappearance of the Advantage+ Shopping option when creating a sales campaign. Instead, they’re seeing Catalog Sales Campaign, which is a
Benefits of Combining Ad Sets
There was a time when creating multiple ad setsAn ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are
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