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Record-setting activity ebbs as real estate market slows down –
- By IOWA DIGITAL NEWS
- . December 7, 2024
Iowa housing market brightening a bit – The Gazette
- By IOWA DIGITAL NEWS
- . January 27, 2025
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Does Click Attribution Require an Outbound Click?
- By IOWA DIGITAL NEWS
- . November 29, 2024
Am I overthinking this? Someone asked me a question about click attribution recently, and after going down the rabbit hole of Meta’s official documentation,
Audience Segments Change Everything
- By IOWA DIGITAL NEWS
- . March 30, 2026
This feature changes everything… The problem is that far too few advertisers use it. And many who do aren’t using it correctly. What are Audience
Apple Enforces Service Fee on Facebook and Instagram Ads Worldwide
- By IOWA DIGITAL NEWS
- . July 12, 2024
Stop running ads from an iOS device… Beginning in February, Apple began enforcing a 30% service fee on Facebook and Instagram ads initiated from iOS
Meta Value Rules for Audiences Explained
- By IOWA DIGITAL NEWS
- . April 23, 2026
Some advertisers have access to a new set of value rule criteria: Audiences. This is the most robust application of value rules yet. When creating
Attribution Breakdowns vs. Compare Attribution Settings Explained
- By IOWA DIGITAL NEWS
- . January 21, 2026
Now that Meta launched a new Attribution Breakdown category, advertisers are figuring out how to use it. And since there’s plenty of overlap with the
Safe Zone Template for All Meta Ads Placements
- By IOWA DIGITAL NEWS
- . December 11, 2024
Optimizing Meta ad creative is a huge pain. Meta asks for three sizes, and even those dimensions aren’t what they always recommend. Recently, I
Are Lookalikes Still Relevant? – Jon Loomer Digital
- By IOWA DIGITAL NEWS
- . March 27, 2024
This is something I’ve been wondering for a while… I know that some advertisers still swear by lookalikes, but I wonder if this is mostly
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