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When to Use Manual Bidding

The Highest Volume Bid StrategyThe default bid strategy for most objectives. Meta will attempt to get you the highest volume of optimized actions within your

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How to Compare Results in Ads Manager

Meta created an easy way to compare results. It’s a subtle little update that was added recently, and you may have missed it… Access Compare

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Less Personalized Ads in the EU

Meta announced some important changes for users in the EU, following continued pressure from regulators. Changes include lowering the cost of the ad-free subscription

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A Beginner’s Checklist for Meta Advertising

It’s easy to take for granted how complicated Meta advertising is. But the problem is that so many advertisers make it far more complex than

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The Most Important Meta Advertising Lesson of 2024

2024 was a year that transformed my understanding of Meta advertising. If you were lucky, this transformation started earlier. But there was a crucial

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Detailed Targeting Announcement – Jon Loomer Digital

Meta is making changes to detailed targeting that may impact the delivery of your ads. Here’s everything you need to know… The Announcement You

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Were Your Audience Segments Broken?

I’m a big fan of audience segments because they add helpful details to ad reporting. Even when using algorithmic targeting, you can breakdown results