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Meta Announces Location Fees (Plus 4 Updates)
Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of smaller updates this week focused on cost, control, and the ways Meta
Why Are Results So Erratic?
You got ten sales yesterday, but none today. How can that happen? Let’s consider the potential explanations… Why This Happens First, every day and
Website and Instant Forms Confusion
I just had back-to-back calls with advertisers who were thrown by this, and I know they’re not alone. Meta made some changes related to Leads
3 Problems with Remarketing – Jon Loomer Digital
Remarketing results are pretty great, right? They’re not always what they seem. There’s a wide range of advice on remarketing. Some will tell you
What is Core Setup? – Jon Loomer Digital
Within Events Manager Data Sources, you may see a new section under the Settings tab for Data Restrictions and Core Setup. If this is turned
Why Your Meta Ads Aren’t Working (And How to Fix Them)
You launched your campaign. The setup looks solid, and you feel good about the overall approach. But the results just aren’t there. It’s tempting
Should You Create Ad Sales Funnels?
A popular approach from years past required multiple steps that relied on remarketing. It was also central to my own strategy. There were multiple variations
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