SOCIAL MEDIA

SOCIAL MEDIA

Turn Off Comments On Ads

Turn off comments on ads? Meta’s made several announcements about new features during Advertising Week 2024. This is one of them. Where to Find

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New Requirements for Value Optimization

There are new requirements for value optimization. Meta recently expanded value optimization to include custom events and non-purchase standard events. Documentation on eligibility requirements,

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When to Use Campaign Budget Optimization

When should you use Advantage Campaign Budget? Let’s just call it CBO because that’s how we all know it. CBO is Mostly Dead CBO is

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Customer Lifecycle Strategy, Attribution Updates, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of small but meaningful updates stood out this week, from customer acquisition and

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Meta Ads Audit: Evaluation of Ads and Creative Elements

When it’s time to audit a new client’s ad account, the history to consider consists of everything from the account setup to the results.

Social Media
SOCIAL MEDIA

Elevating Your Social Media Game: Top 10 Strategies

Feeling spooked by low engagement rates on social media despite being active across platforms? Here’s the kicker: effective social media marketing transcends mere posting; it demands a strategic approach to genuinely engage your audience and

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Tailor Text Variations to Personas

Now you can tailor text variations to personas using AI. Here’s how it works… What is it? When you create a new ad, you