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Meta Needs this Breakdown to Provide Transparency Around Audience Expansion
Meta still needs this breakdown… Don’t get me wrong, I’m grateful that we can now breakdown by audience segments for sales campaigns. This gives us
The Future of the Meta Advertiser
It’s been more than a year and a half now since Mark Zuckerberg said this on a Meta earnings call: Over the longer term, advertisers
What is Signals Gateway? – Jon Loomer Digital
Go to the Settings tab of your Events Manager, and you may see this under Conversions API… There are now two options: Conversions API
The Evolution of Meta Ads Copy and Creative Control
There was a time when Facebook advertisers had near-total control over how their ads looked. A single ad consisted of: One image or video
Optional Questions for Facebook Lead Forms
There are a bunch of updates rolling out to Meta’s instant forms, and this is one of them. I don’t have it in all of
How Many Primary Text Variations Should You Provide?
When you create an ad, you have the option of using up to five manual primary text variations. I haven’t seen any official documentation from
Less Personalized Ads in the EU
Meta announced some important changes for users in the EU, following continued pressure from regulators. Changes include lowering the cost of the ad-free subscription
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