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Is Your ROAS Legit? – Jon Loomer Digital
We’ve all seen it. Advertisers will share screenshots of their Ads Manager results with an insane Return On Ad Spend. They’re proud of it, and
16 Ways to Improve Lead Quality
One of the most common challenges that advertisers face is balancing cost per lead with lead quality. The lead is only the first step.
Video View Remarketing is Mostly Worthless
Now there are exceptions, but let me explain… A common strategy is to use video ads to create a funnel. You create one ad set
When to Break from Meta Advertising Defaults: A Guide
I recommend taking a simplified approach to Meta advertising. In today’s environment, advertisers can often make results worse by injecting themselves too often. But
Format Display Options for Carousels and Collections
What is Format Display Options? When you create a new ad, you may see this above your primary text. Let’s talk about it… How
Were Your Audience Segments Broken?
I’m a big fan of audience segments because they add helpful details to ad reporting. Even when using algorithmic targeting, you can breakdown results
My Click Attribution Test – Jon Loomer Digital
I recently published a video about click attribution. In it, I explained how I’ve long believed that click attribution requires a click on an
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