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One-Click Conversions API, Pixel Updates, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads Meta made a couple of announcements this week that could have a real impact, especially
Opportunity Score Rolls Out Globally
Opportunity Score is official. After testing it for more than a year, Meta announced the global rollout. Here’s what you need to know… What
Ad Copy and Creative and Winning Combinations
Stop obsessing over finding the winning combination… This advice may go against everything you believe in and the strategy you’ve used for years. But
Hands On with Threads Feed Placement
Threads Feed placement is here… Meta recently announced the rollout of a new placement to monetize Threads. If you’re lucky, you already have it.
The Evolution of Meta Ads Copy and Creative Control
There was a time when Facebook advertisers had near-total control over how their ads looked. A single ad consisted of: One image or video
Problem with GA4 Integration – Jon Loomer Digital
The GA4 integration with Events Manager requires mapping Meta events to GA4 events. But there’s a basic problem with this, beyond the benefits being
When Weird Stuff Happens to Meta Ads
Sometimes weird stuff happens. One of the things Meta advertisers need to understand is that most of what happens with their ads is explainable. When
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