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SMS Verification to Improve Lead Quality
There’s another way to improve lead quality. If you contact new leads by phone, you need to try this. Let’s take a closer look…
A 13-Year-Old Meta Ads Problem
The problems we’re seeing today with Meta ads optimization for top-of-funnel actions aren’t new. They’re hilariously old… A Tale from 2012 I first wrote
Trusted Email Settings to Protect Your Account
Trusted Email Settings is a great way to protect your business. Let’s discuss where you can find this and how it works. Set it
Manus AI Ads Manager Integration (Plus 7 Updates)
Meta Advertiser Field Notes Wednesday observations from inside Meta ads A mix of clarification, deprecations, reporting quirks, and a few “what exactly is this?” moments
Meta Ads AI Connectors, App Usage Drops, and More
Meta Advertiser Field NotesWeekly observations from inside Meta ads Meta’s new AI connectors are the big story this week, especially after recent concerns about
Breakdown by Attribution: What I’m Seeing So Far
Meta Advertiser Field Notes Thursday observations from inside Meta ads These are smaller things I noticed while running and managing Meta ads over the past
21 Performance Goals: A Guide to Meta Ads Optimization for Delivery
I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it
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