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How to Compare Results in Ads Manager
Meta created an easy way to compare results. It’s a subtle little update that was added recently, and you may have missed it… Access Compare
Is the Learning Phase Changing?
Most Meta advertisers know all about the learning phase. It’s the period of time when Meta’s systems are learning from your results to better optimize.
How Many Primary Text Variations Should You Provide?
When you create an ad, you have the option of using up to five manual primary text variations. I haven’t seen any official documentation from
A Beginner’s Checklist for Meta Advertising
It’s easy to take for granted how complicated Meta advertising is. But the problem is that so many advertisers make it far more complex than
Turn Off Comments On Ads
Turn off comments on ads? Meta’s made several announcements about new features during Advertising Week 2024. This is one of them. Where to Find
Impact of Ad-Free Subscription in the UK on Advertisers
What does an ad-free subscription in the UK mean for advertisers? Meta recently announced that users in the UK will have the option of
16 Ways to Improve Lead Quality
One of the most common challenges that advertisers face is balancing cost per lead with lead quality. The lead is only the first step.
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