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A Beginner’s Checklist for Meta Advertising
It’s easy to take for granted how complicated Meta advertising is. But the problem is that so many advertisers make it far more complex than
Creative Testing Tool Bugs
Have you had issues with the creative testing tool? I’ve heard from several people now, so something is up. The Problem Advertisers are reporting a
ChatGPT Ads Get Automated Bidding, Placements, and URL Parameters
After launching the ChatGPT ads self-serve beta in May, OpenAI has steadily made updates. This post highlights three more. Make no mistake, ChatGPT ads are
Change to Inventory Filters – Jon Loomer Digital
That’s interesting timing… I just discussed Inventory Filters during the past couple of weeks to address potential concerns with Meta’s new content moderation policies.
Are Lookalikes Still Relevant? – Jon Loomer Digital
This is something I’ve been wondering for a while… I know that some advertisers still swear by lookalikes, but I wonder if this is mostly
How to Define Audience Segments
Audience Segments are a powerful feature for all sales campaigns, but far too many advertisers don’t have these set up — or they aren’t
Meta Ads Uncertainty is Certain
I’ve been in the Facebook ads space for a very long time. You might even say I was one of the original Facebook ads
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