SOCIAL MEDIA

SOCIAL MEDIA

Website and Instant Forms Conversion Location

This is a big update to lead ads… One of the most common questions I get is whether you should use instant forms or

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Apple Enforces Service Fee on Facebook and Instagram Ads Worldwide

Stop running ads from an iOS device… Beginning in February, Apple began enforcing a 30% service fee on Facebook and Instagram ads initiated from iOS

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Example of How Broad Targeting Works

This is a great example of how broad targetingIn most cases, mention of Broad Targeting refers to the removal of all potential targeting filters: No

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New Breakdowns for Messenger Ads

There are a couple of new breakdowns for Messenger ads… To be honest, I’m not sure how new these are, but they weren’t there when

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How to Compare Results in Ads Manager

Meta created an easy way to compare results. It’s a subtle little update that was added recently, and you may have missed it… Access Compare

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Return on Ad Spend from Remarketing

In this video, I share an example of a Meta ads campaign with a 27x Return On Ad Spend (ROAS). This is real, but

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Value Rules Example – Jon Loomer Digital

I’m finally able to share an example of value rules in action… Because of value rules, I was able to keep Advantage+ on so