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My Click Attribution Test – Jon Loomer Digital
I recently published a video about click attribution. In it, I explained how I’ve long believed that click attribution requires a click on an
New Creative Workflow Replaces Flexible Format
Good riddance, Flexible Format! Flexible Format is going away and being replaced by the new creative workflow. This is a very good thing. The Problems
Meta No Longer Prioritizes Suggestions (Plus Manus AI and 4 Updates)
Meta Advertiser Field Notes Wednesday observations from inside Meta ads A mix of subtle language changes, a meaningful update to the Manus AI integration, a
One-Click CAPI Activated, New Meta Ads Features, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads I spotted a whole bunch of new features and design changes during the past week.
Why You Should Not Turn Off Ads
Do not micromanage your ads. Let me explain why with an example that most advertisers understand… The Ad Funnel Let’s assume that you created
How Many Primary Text Variations Should You Provide?
When you create an ad, you have the option of using up to five manual primary text variations. I haven’t seen any official documentation from
Ad Prices are Going Back Up
Meta released their Q4 earnings, and the average price per ad was up year over year for the first time in three nearly years. What’s
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