SOCIAL MEDIA

SOCIAL MEDIA

Customer Lifecycle Strategy Is Not What Advertisers Thought

Meta Advertiser Field Notes Weekly observations from inside Meta ads This week’s updates cover a couple of custom audience exclusion changes, a new audience control

SOCIAL MEDIA

Edit Sourced Site Link Display Labels

There’s another update to site links… Site links allow you to highlight three or more extra links below your ad creative. You can define these

SOCIAL MEDIA

Meta Announces Rollout of Threads Feed Ad Placement

It’s finally happening: Ads on Threads. After months of speculation, we need to speculate no more. In an April 23rd announcement, Meta made it

SOCIAL MEDIA

Is Remarketing Still Relevant? – Jon Loomer Digital

There was a time when I spent the majority of my budget on remarketing. I used a combination of general remarketing (all website visitors, email

SOCIAL MEDIA

Lead Capture AI Agent for Instant Forms and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads Here are the topics I’m covering in this week’s Field Notes: Lead Capture AI Agent

SOCIAL MEDIA

Meta Ads AI Connectors, App Usage Drops, and More

Meta Advertiser Field NotesWeekly observations from inside Meta ads Meta’s new AI connectors are the big story this week, especially after recent concerns about

SOCIAL MEDIA

Change to Inventory Filters – Jon Loomer Digital

That’s interesting timing… I just discussed Inventory Filters during the past couple of weeks to address potential concerns with Meta’s new content moderation policies.