SOCIAL MEDIA

SOCIAL MEDIA

Meta Recommends 4:5 Aspect Ratio

A while back, I discussed how using 4:5 instead of 1:1 was more effective for some placements. Well, Meta actually recommends it now. Let’s

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Test Interests and Lookalikes vs. Advantage+ Audience

Do you still use interests and lookalikes? Many advertisers use them as a safe approach because they’ve used it for years. But neither may be

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Tailor Text Variations to Personas

Now you can tailor text variations to personas using AI. Here’s how it works… What is it? When you create a new ad, you

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Does Click Attribution Require an Outbound Click?

Am I overthinking this? Someone asked me a question about click attribution recently, and after going down the rabbit hole of Meta’s official documentation,

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Were Your Audience Segments Broken?

I’m a big fan of audience segments because they add helpful details to ad reporting. Even when using algorithmic targeting, you can breakdown results

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Should You Restrict Ad Targeting By Age?

If you’re using Advantage+ Audience, you can set an age minimum, but no higher than 25. You can also provide age range suggestions for

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Value Rules for All Campaign Objectives

Value rules are opening up. Here’s what you need to know… Campaign Objectives When Meta launched value rules earlier this year, it was only