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Target Frequency Added to Awareness Campaigns

Meta is providing a new way to manage frequency when running Awareness campaigns. Let’s discuss… Frequency Control This update applies to when you use

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When to Break from Meta Advertising Defaults: A Guide

I recommend taking a simplified approach to Meta advertising. In today’s environment, advertisers can often make results worse by injecting themselves too often. But

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Optional Questions for Facebook Lead Forms

There are a bunch of updates rolling out to Meta’s instant forms, and this is one of them. I don’t have it in all of

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Meta Advertising and Shades of Truth

When it comes to Meta advertising, there are shades of truth. Let me explain… Definitive vs. Experience Start with what is definitive. A certain feature

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The Principles Behind My Meta Ads Strategy

A couple of weeks back, I shared The Master Brief on my current recommendations related to Meta advertising today. This week, I’m going to take

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A Guide to Automated Rules

Automated Rules allow you to save time and increase efficiency by automating changes to your campaigns, ad sets, and ads when specific conditions have been

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AI-Related Ad Account Shutdowns, Meta AI Chat, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads A mix of AI-related risk, new automation tools, and ad creation updates stood out this