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What is Signals Gateway? – Jon Loomer Digital
Go to the Settings tab of your Events Manager, and you may see this under Conversions API… There are now two options: Conversions API
Meta Value Rules for Audiences Explained
Some advertisers have access to a new set of value rule criteria: Audiences. This is the most robust application of value rules yet. When creating
First Conversion Reporting Doesn’t Replace All Conversions
First Conversion reporting doesn’t replace All Conversions. It’s still helpful. Here’s what I mean… The Role of First Conversion Meta is rolling out the option
AI-Related Ad Account Shutdowns, Meta AI Chat, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads A mix of AI-related risk, new automation tools, and ad creation updates stood out this
21 Performance Goals: A Guide to Meta Ads Optimization for Delivery
I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it
Will TikTok Get Banned? – Jon Loomer Digital
Will TikTok get banned in the US? The rumor that just won’t die is alive again. The Bill US politicians passed a bill in the
3 Problems with Flexible Format
These three things annoy me about Flexible Format… Flexible Format allows you to submit up to 10 images or videos for a single ad.
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