SOCIAL MEDIA

SOCIAL MEDIA

Optional Questions for Facebook Lead Forms

There are a bunch of updates rolling out to Meta’s instant forms, and this is one of them. I don’t have it in all of

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Small Budget Advertisers Should Keep it Simple

If you have a small budget, keep it simple… Look, I think that you should always strive for simplicity, regardless of your budget. But, this

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Tailor Text Variations to Personas

Now you can tailor text variations to personas using AI. Here’s how it works… What is it? When you create a new ad, you

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The Goal of Dynamic Creative and Flexible Ad Format

That’s not what it’s for… I see so many advertisers using Dynamic Creative or Flexible Ad Format, and they get frustrated because they can’t view

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Value Optimization and 1-Day View Attribution

There’s an update to value optimization. Will it impact how you use it or the value you can generate with your ads? Let’s investigate…

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Are Your Results Inflated? – Jon Loomer Digital

Is Ads Manager over-reporting? If you’re getting conversion results that seem too good, do this… Assuming you set up your events properly, it’s rare that

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Big Update to Target Travelers

If you want to target travelers, help is on the way… A new feature is rolling out that can help, though not everyone has it