SOCIAL MEDIA

SOCIAL MEDIA

Use Value Rules to Improve Lead Quality

A common challenge among advertisers is running ads that maintain high lead quality. I’ve covered this topic many times. Value Rules, which are rolling

SOCIAL MEDIA

3 Problems with Flexible Format

These three things annoy me about Flexible Format… Flexible Format allows you to submit up to 10 images or videos for a single ad.

SOCIAL MEDIA

Video Ads and Rewarded Video Placement

Running ads optimized for the top-of-the-funnel has its risks, and one is highlighted in this video. If you’re running video ads that are optimized

SOCIAL MEDIA

One-Click Conversions API, Pixel Updates, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads Meta made a couple of announcements this week that could have a real impact, especially

SOCIAL MEDIA

Detailed Targeting Announcement – Jon Loomer Digital

Meta is making changes to detailed targeting that may impact the delivery of your ads. Here’s everything you need to know… The Announcement You

SOCIAL MEDIA

Value Optimization and 1-Day View Attribution

There’s an update to value optimization. Will it impact how you use it or the value you can generate with your ads? Let’s investigate…

SOCIAL MEDIA

Does Click Attribution Require an Outbound Click?

Am I overthinking this? Someone asked me a question about click attribution recently, and after going down the rabbit hole of Meta’s official documentation,