SOCIAL MEDIA

SOCIAL MEDIA

Is it the End of Original Audiences?

Meta announced a new streamlined campaign setup for Advantage+ Sales, App, and Leads objectives. It eliminates the first step of having to choose between

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New Value Rules for Audiences, GTM Updates, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of smaller updates caught my attention this week, but several of them could

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Leverage Both a Static Image and Video in One Ad

What I’m going to describe is the best of both worlds. I understand advertisers’ frustration when creating multiple ads using different formats. You want both

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Image Generation Creative Breakdown – Jon Loomer Digital

Meta’s finally providing more transparency for AI-generated ad creative… How AI Creative is Used When you create an ad and upload an image, you’ll

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The Fundamental Principles of Creating Meta Ads

The problem with most Meta ad creation strategies is that they assume a universal template that can work for anyone. That doesn’t exist. But what

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Advantage+ Creative Video Generation Beta and What Else I’m Seeing

Meta Advertiser Field Notes Wednesday observations from inside Meta ads These are smaller things I noticed this week and not just related to Meta advertising.

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How to Track Quality Traffic Percentage

Are your ads sending quality traffic to your website? There’s a way to find out. Misleading Results Ads Manager results can be misleading. When running