SOCIAL MEDIA

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Breakdown by Attribution: What I’m Seeing So Far

Meta Advertiser Field Notes Thursday observations from inside Meta ads These are smaller things I noticed while running and managing Meta ads over the past

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Meta Announces Rollout of Threads Feed Ad Placement

It’s finally happening: Ads on Threads. After months of speculation, we need to speculate no more. In an April 23rd announcement, Meta made it

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The Most Important Meta Advertising Lesson of 2024

2024 was a year that transformed my understanding of Meta advertising. If you were lucky, this transformation started earlier. But there was a crucial

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Frequency Controls for Engagement Campaigns

It’s finally here. Now you can control frequency of Engagement campaigns. My last video was about changes to Frequency Control for Awareness campaigns. It

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Benefits of Combining Ad Sets

There was a time when creating multiple ad setsAn ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are

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New Threads Ads Features – Jon Loomer Digital

New Threads Ads Features – Jon Loomer Digital

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Meta Ads Audit: Evaluation of Ads and Creative Elements

When it’s time to audit a new client’s ad account, the history to consider consists of everything from the account setup to the results.