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What is Core Setup? – Jon Loomer Digital

Within Events Manager Data Sources, you may see a new section under the Settings tab for Data Restrictions and Core Setup. If this is turned

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Reword Identified Phrases Test Feature

There’s another new test feature… I refer back to the advertising settings page recently to keep tabs on this. Click on Advantage+ Creative. If

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3 Problems with Remarketing – Jon Loomer Digital

Remarketing results are pretty great, right? They’re not always what they seem. There’s a wide range of advice on remarketing. Some will tell you

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Trusted Email Settings to Protect Your Account

Trusted Email Settings is a great way to protect your business. Let’s discuss where you can find this and how it works. Set it

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New Incremental Attribution Details – Jon Loomer Digital

I now have Incremental Attribution. You may have it, too. Meta is starting to roll this out more broadly now, and I’m seeing it

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Pivot Away from Targeting Strategies in 2025

If you run an ad agency, it’s time to start your pivot. As we head toward 2025, reassess your value proposition. If the primary

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Advantage+ Creative Video Generation Beta and What Else I’m Seeing

Meta Advertiser Field Notes Wednesday observations from inside Meta ads These are smaller things I noticed this week and not just related to Meta advertising.