SOCIAL MEDIA

SOCIAL MEDIA

Meta Ads Audit: Evaluation of Ads and Creative Elements

When it’s time to audit a new client’s ad account, the history to consider consists of everything from the account setup to the results.

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Location Targeting is a Big Problem

If you’ve run ads that reached people outside of your selected locations, you’re not alone. A small part of this is organic distribution. If someone

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Targeting Inputs Grid: Respected or Expanded?

This grid will help… Almost every advertiser gets this wrong, so I wanted to create a reference that would make it easier. Respected vs.

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3 Problems with Flexible Format

These three things annoy me about Flexible Format… Flexible Format allows you to submit up to 10 images or videos for a single ad.

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Does Click Attribution Require an Outbound Click?

Am I overthinking this? Someone asked me a question about click attribution recently, and after going down the rabbit hole of Meta’s official documentation,

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Use Value Rules to Improve Lead Quality

A common challenge among advertisers is running ads that maintain high lead quality. I’ve covered this topic many times. Value Rules, which are rolling

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How to Define Audience Segments

Audience Segments are a powerful feature for all sales campaigns, but far too many advertisers don’t have these set up — or they aren’t