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Interactions vs. Post Engagement: What Changed and Why It Matters

When creating a campaign with the Engagement objective and conversion location of “on your ad,” you may notice that the default performance goal is now

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Automatic Translation for Videos – Jon Loomer Digital

Automatic Translation is here. This could be a really big deal. Here’s what you need to know… In Business Suite When uploading a new

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Location Targeting is a Big Problem

If you’ve run ads that reached people outside of your selected locations, you’re not alone. A small part of this is organic distribution. If someone

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You Are Generating Countless Ad Variations

How you create ads has changed quite a bit over the years. Many advertisers miss how this impacts their role in the process. Let

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Common Advertising Mistakes Related to Placement Selection

Some advertising mistakes are made due to inaction. Others are made as a result of overthinking and unnecessary tinkering. Both apply to mistakes related to

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New Ads and the Learning Phase

Do new ads restart the learning phase? Things might be changing. Let me explain… Meta’s Official Documentation In Meta’s Help Center article titled “Significant

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AI-Related Ad Account Shutdowns, Meta AI Chat, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads A mix of AI-related risk, new automation tools, and ad creation updates stood out this