SOCIAL MEDIA

SOCIAL MEDIA

Meta Restricted My Account for Sharing a Link to Meta’s Documentation

This is complete nonsense… Last Tuesday, I shared a screenshot of a new Meta ads feature to my private Facebook group. Immediately after publishing, I

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Why Your Meta Ads Aren’t Working (And How to Fix Them)

You launched your campaign. The setup looks solid, and you feel good about the overall approach. But the results just aren’t there. It’s tempting

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Crop and Expand with AI

Meta is either testing or rolling out a new feature that can help optimize ad creative using AI. There’s a lot we don’t know.

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Can You Prove the Value of a View Through Conversion?

There’s a bit of a debate in advertising circles around view through conversions. These are counted in Ads Manager when someone is shown your ad

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When Your Targeting Inputs Are Only Suggestions

Targeting is the primary source of confusion among advertisers today. It’s so bad that most advertisers don’t even realize how confused they are. They completely

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Meta Ads AI Connectors, App Usage Drops, and More

Meta Advertiser Field NotesWeekly observations from inside Meta ads Meta’s new AI connectors are the big story this week, especially after recent concerns about

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Don’t Overvalue Attributed Results – Jon Loomer Digital

This isn’t a post about Meta inflating results or how you shouldn’t trust the reported conversions in Ads Manager. There’s a whole separate topic