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Meta No Longer Prioritizes Suggestions (Plus Manus AI and 4 Updates)
Meta Advertiser Field Notes Wednesday observations from inside Meta ads A mix of subtle language changes, a meaningful update to the Manus AI integration, a
How to Use Topic Exclusions
Should you apply Topic Exclusions? Ever since Meta’s announcements about content moderation changes, brands are looking into options. If you run ads, you might
Elevating Your Social Media Game: Top 10 Strategies
Feeling spooked by low engagement rates on social media despite being active across platforms? Here’s the kicker: effective social media marketing transcends mere posting; it demands a strategic approach to genuinely engage your audience and
Are Lookalikes Still Relevant? – Jon Loomer Digital
This is something I’ve been wondering for a while… I know that some advertisers still swear by lookalikes, but I wonder if this is mostly
Common Advertising Mistakes Related to Placement Selection
Some advertising mistakes are made due to inaction. Others are made as a result of overthinking and unnecessary tinkering. Both apply to mistakes related to
Small Budget Advertisers Should Keep it Simple
If you have a small budget, keep it simple… Look, I think that you should always strive for simplicity, regardless of your budget. But, this
Optimize for Quality Leads – Jon Loomer Digital
One of the most common challenges that advertisers face is lead quality. In a recent blog post, I outlined 16 potential solutions. One of
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