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Conversions Lost Due to Attribution Changes
Meta made several big updates to attribution recently. The primary change is that they finally updated click-through attribution to require a link click. This could
Placements for Threads Feed and Facebook Notifications
Are some new placements coming? There are signs that they may be. How to Find Them When you filter by placements in the custom ad
Book Appointments from Instant Forms, ChatGPT Conversion Optimization, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads This week’s updates cover appointment booking from instant forms, conversion optimization for ChatGPT ads, the
Meta Value Rules for Audiences Explained
Some advertisers have access to a new set of value rule criteria: Audiences. This is the most robust application of value rules yet. When creating
Problem with GA4 Integration – Jon Loomer Digital
The GA4 integration with Events Manager requires mapping Meta events to GA4 events. But there’s a basic problem with this, beyond the benefits being
Why You Should Not Turn Off Ads
Do not micromanage your ads. Let me explain why with an example that most advertisers understand… The Ad Funnel Let’s assume that you created
Ads Super Burst, First Impression Ads, and Aggregated View Time
During the recent Brand Building Summit, Meta shared several updates. Here are the details of three new ad features… 1. Ads Super Burst Ads Super
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