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When to Use Manual Bidding
The Highest Volume Bid StrategyThe default bid strategy for most objectives. Meta will attempt to get you the highest volume of optimized actions within your
How to Compare Results in Ads Manager
Meta created an easy way to compare results. It’s a subtle little update that was added recently, and you may have missed it… Access Compare
Less Personalized Ads in the EU
Meta announced some important changes for users in the EU, following continued pressure from regulators. Changes include lowering the cost of the ad-free subscription
A Beginner’s Checklist for Meta Advertising
It’s easy to take for granted how complicated Meta advertising is. But the problem is that so many advertisers make it far more complex than
The Most Important Meta Advertising Lesson of 2024
2024 was a year that transformed my understanding of Meta advertising. If you were lucky, this transformation started earlier. But there was a crucial
Detailed Targeting Announcement – Jon Loomer Digital
Meta is making changes to detailed targeting that may impact the delivery of your ads. Here’s everything you need to know… The Announcement You
Were Your Audience Segments Broken?
I’m a big fan of audience segments because they add helpful details to ad reporting. Even when using algorithmic targeting, you can breakdown results
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