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Hands On with Threads Feed Placement
Threads Feed placement is here… Meta recently announced the rollout of a new placement to monetize Threads. If you’re lucky, you already have it.
Verification Requirements for Financial Services in Australia
There are new requirements for advertisers promoting financial services in Australia… Beneficiary and Payer Go to your Advertising Settings and click on Default Beneficiary
Stop Obsessing Over Short-Term Results
This mistake is far too common. I’d love to say it’s limited to new advertisers, but it’s not. Advertisers give up on ad sets a
Meta Advertising and Shades of Truth
When it comes to Meta advertising, there are shades of truth. Let me explain… Definitive vs. Experience Start with what is definitive. A certain feature
3 Problems with Flexible Format
These three things annoy me about Flexible Format… Flexible Format allows you to submit up to 10 images or videos for a single ad.
New Ads and the Learning Phase
Do new ads restart the learning phase? Things might be changing. Let me explain… Meta’s Official Documentation In Meta’s Help Center article titled “Significant
Does Meta Ignore Audience Suggestions?
This is something I’ve speculated for a while now. Do audience suggestions actually do anything? I’ve now had two very clear examples of this…
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