Top News
View All Post
SOCIAL MEDIA
Attribution Breakdowns vs. Compare Attribution Settings Explained
Now that Meta launched a new Attribution Breakdown category, advertisers are figuring out how to use it. And since there’s plenty of overlap with the
Audience Segments Updating Problem – Jon Loomer Digital
This doesn’t make sense… I’m a huge fan of audience segments. It’s because of the breakdown by audience segments that I’ve changed my opinion
Unique Conversion Metrics Will Be Deprecated
Unique conversion metrics are going away… Meta announced the deprecation of more than 130 metrics measuring unique actions, mostly related to conversions. Per the announcement:
Reply to Keywords Meta Ads Feature
Some advertisers are seeing a new Conversations box for “Reply to Keywords” when creating an ad. Let’s take a closer look at what this is
Breakdown by Attribution: What I’m Seeing So Far
Meta Advertiser Field Notes Thursday observations from inside Meta ads These are smaller things I noticed while running and managing Meta ads over the past
ChatGPT Ads Go Self-Serve, Purchase Retention Expands, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads ChatGPT ads are opening up to self-serve advertisers. This week’s notes also cover Meta’s AI
What is Signals Gateway? – Jon Loomer Digital
Go to the Settings tab of your Events Manager, and you may see this under Conversions API… There are now two options: Conversions API
TOP PICKS
ENTERTAINMENT DOSE
