SOCIAL MEDIA

SOCIAL MEDIA

Meta 2024 Q3 Earnings Takeaways

Meta had their 2024 Q3 earnings call last week and discussed several topics that impact advertisers. Here are my primary takeaways… 4 Takeaways 1.

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Opportunity Score Rolls Out Globally

Opportunity Score is official. After testing it for more than a year, Meta announced the global rollout. Here’s what you need to know… What

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Conditional Formatting in Ads Manager

Conditional Formatting is one of the most helpful features of custom ad reports. You may now see a version of it in Ads Manager.

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Meta Advertising and Shades of Truth

When it comes to Meta advertising, there are shades of truth. Let me explain… Definitive vs. Experience Start with what is definitive. A certain feature

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Conversions Lost Due to Attribution Changes

Meta made several big updates to attribution recently. The primary change is that they finally updated click-through attribution to require a link click. This could

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Detailed Targeting Is Mostly a Suggestion (And Other Updates)

Meta Advertiser Field Notes Wednesday observations from inside Meta ads These are mostly smaller things I stumbled upon during the past week, either while fumbling

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The Evolution of Meta Ads Copy and Creative Control

There was a time when Facebook advertisers had near-total control over how their ads looked. A single ad consisted of: One image or video