SOCIAL MEDIA

SOCIAL MEDIA

Should You Restrict by Demographic Group?

It sounds logical. You’ve broken down your results to find the cheapest cost per conversion. You isolate the highest performing group as women between 35

SOCIAL MEDIA

Optional Questions for Facebook Lead Forms

There are a bunch of updates rolling out to Meta’s instant forms, and this is one of them. I don’t have it in all of

SOCIAL MEDIA

Incremental Attribution Example – Jon Loomer Digital

Check it out, Incremental Attribution… We know that Meta has been testing this, and now we have our first examples of what it looks

Social Media
SOCIAL MEDIA

Elevating Your Social Media Game: Top 10 Strategies

Feeling spooked by low engagement rates on social media despite being active across platforms? Here’s the kicker: effective social media marketing transcends mere posting; it demands a strategic approach to genuinely engage your audience and

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Apple Enforces Service Fee on Facebook and Instagram Ads Worldwide

Stop running ads from an iOS device… Beginning in February, Apple began enforcing a 30% service fee on Facebook and Instagram ads initiated from iOS

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Meta Recommends 4:5 Aspect Ratio

A while back, I discussed how using 4:5 instead of 1:1 was more effective for some placements. Well, Meta actually recommends it now. Let’s

SOCIAL MEDIA

Meta Begins Test of Ads on Threads

And the test begins… Meta announced they are starting a limited test of ads on Threads that includes a small number of advertisers and