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Is the Learning Phase Changing?
Most Meta advertisers know all about the learning phase. It’s the period of time when Meta’s systems are learning from your results to better optimize.
Breakdown by Attribution: What I’m Seeing So Far
Meta Advertiser Field Notes Thursday observations from inside Meta ads These are smaller things I noticed while running and managing Meta ads over the past
Value Optimization for Profit Margins
Meta’s testing Profit optimization… In a recent announcement about new conversions tools, Meta shared a new option for Value optimization that is in testing.
Hands-On With ChatGPT Ads: Initial Impressions
OpenAI launched the self-serve ads beta to advertisers in the United States a couple of weeks ago. I finally got access late last week, and
Where Did Advantage+ Shopping Go?
Some advertisers are reporting the disappearance of the Advantage+ Shopping option when creating a sales campaign. Instead, they’re seeing Catalog Sales Campaign, which is a
Site Links Feature Request
Meta desperately needs this feature… Meta introduced site links a couple of years ago now. They allow advertisers to generate a variation of their ads
The Most Important Ads Metrics
Which ads metrics are most important? Let’s investigate… CPC, CTR, and CPM Is it Cost Per Click? If you prioritize CPC, you can manipulate
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