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Avoid Meta Andromeda Misinformation
Ignore most of the nonsense about Andromeda. Stick to the facts… What is Meta Andromeda? Andromeda is responsible for ad retrieval, which is the first
Why You Should Not Turn Off Ads
Do not micromanage your ads. Let me explain why with an example that most advertisers understand… The Ad Funnel Let’s assume that you created
ChatGPT Ads, Missing Audience Segments, and Account Authentication Errors
Meta Advertiser Field Notes Thursday observations from inside Meta ads It’s time for the second Field Notes. These are small things I noticed while working
Detailed Targeting Is Mostly a Suggestion (And Other Updates)
Meta Advertiser Field Notes Wednesday observations from inside Meta ads These are mostly smaller things I stumbled upon during the past week, either while fumbling
Pivot Away from Targeting Strategies in 2025
If you run an ad agency, it’s time to start your pivot. As we head toward 2025, reassess your value proposition. If the primary
The Evolution of Meta Ads Copy and Creative Control
There was a time when Facebook advertisers had near-total control over how their ads looked. A single ad consisted of: One image or video
Less Personalized Ads in the EU
Meta announced some important changes for users in the EU, following continued pressure from regulators. Changes include lowering the cost of the ad-free subscription
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