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Meta Ads Audit: Evaluation of Ads and Creative Elements
When it’s time to audit a new client’s ad account, the history to consider consists of everything from the account setup to the results.
Is it the End of Original Audiences?
Meta announced a new streamlined campaign setup for Advantage+ Sales, App, and Leads objectives. It eliminates the first step of having to choose between
Value Rules for All Campaign Objectives
Value rules are opening up. Here’s what you need to know… Campaign Objectives When Meta launched value rules earlier this year, it was only
Share Quick Views in Ads Manager
You can share Quick Views now… A relatively new feature in Ads Manager is Quick Views. They allow you to save searches and filters
Concerns About Value Rules – Jon Loomer Digital
Meta started rolling out Value Rules, and I’m mostly excited about it. They give advertisers back some control when everything is trending towards automation.
Example of How Broad Targeting Works
This is a great example of how broad targetingIn most cases, mention of Broad Targeting refers to the removal of all potential targeting filters: No
Test Interests and Lookalikes vs. Advantage+ Audience
Do you still use interests and lookalikes? Many advertisers use them as a safe approach because they’ve used it for years. But neither may be
