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Meta Ad Sequencing: Setup, Requirements, and Caveats
Ad Sequencing is a feature that was previously only available using the Reservation buying type, but many advertisers now have the option to use it
ChatGPT Ads Get Automated Bidding, Placements, and URL Parameters
After launching the ChatGPT ads self-serve beta in May, OpenAI has steadily made updates. This post highlights three more. Make no mistake, ChatGPT ads are
Problem with Advantage+ Shopping Campaigns
One of the benefits of Advantage+ Shopping Campaigns is that it’s streamlined and hands-off. I guess whether you consider this a benefit depends on how
Attribution Changes Could Hit Remarketing Hardest (Plus 5 Updates)
Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of attribution updates, a short Ads Manager outage, rumors about monthly invoicing, and
Conditional Formatting in Ads Manager
Conditional Formatting is one of the most helpful features of custom ad reports. You may now see a version of it in Ads Manager.
When to Use Manual Bidding
The Highest Volume Bid StrategyThe default bid strategy for most objectives. Meta will attempt to get you the highest volume of optimized actions within your
How to Compare Results in Ads Manager
Meta created an easy way to compare results. It’s a subtle little update that was added recently, and you may have missed it… Access Compare
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