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6 Ways You Can Drive Up Your CPM
While some factors are outside of your control, there are six ways you can drive up the CPM… Limiting Your Audience The first three are
Meta Redesigns Audiences Around Labels
Some Meta advertisers are seeing a significant design change to the Audiences section that puts a far greater emphasis on labels. If you have the
When to Use Manual Bidding
The Highest Volume Bid StrategyThe default bid strategy for most objectives. Meta will attempt to get you the highest volume of optimized actions within your
Why Are Results So Erratic?
You got ten sales yesterday, but none today. How can that happen? Let’s consider the potential explanations… Why This Happens First, every day and
Manus AI Ads Manager Integration (Plus 7 Updates)
Meta Advertiser Field Notes Wednesday observations from inside Meta ads A mix of clarification, deprecations, reporting quirks, and a few “what exactly is this?” moments
Lead Capture AI Agent for Instant Forms and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads Here are the topics I’m covering in this week’s Field Notes: Lead Capture AI Agent
New Test Features for AI Generation
There are three more AI enhancements available in testing. Here’s what you need to know… Test New AI Generation Features To access these test
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