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What is Flexible Form Delivery?
Do you have Flexible Form Delivery? It’s not clear if this is a new feature that is rolling out or if it’s part of
Safe Zone Template for All Meta Ads Placements
Optimizing Meta ad creative is a huge pain. Meta asks for three sizes, and even those dimensions aren’t what they always recommend. Recently, I
How Many Primary Text Variations Should You Provide?
When you create an ad, you have the option of using up to five manual primary text variations. I haven’t seen any official documentation from
Opportunity Score is Back – Jon Loomer Digital
I first had access to Opportunity Score back in April of 2024. Then it disappeared in October (or at least it did for me).
Should You Restrict by Demographic Group?
It sounds logical. You’ve broken down your results to find the cheapest cost per conversion. You isolate the highest performing group as women between 35
Meta Recommends 4:5 Aspect Ratio
A while back, I discussed how using 4:5 instead of 1:1 was more effective for some placements. Well, Meta actually recommends it now. Let’s
Trusted Email Settings to Protect Your Account
Trusted Email Settings is a great way to protect your business. Let’s discuss where you can find this and how it works. Set it
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