SOCIAL MEDIA

SOCIAL MEDIA

ChatGPT Ads Go Self-Serve, Purchase Retention Expands, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads ChatGPT ads are opening up to self-serve advertisers. This week’s notes also cover Meta’s AI

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Location Targeting is a Big Problem

If you’ve run ads that reached people outside of your selected locations, you’re not alone. A small part of this is organic distribution. If someone

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New Threads Ads Features – Jon Loomer Digital

New Threads Ads Features – Jon Loomer Digital

SOCIAL MEDIA

Meta Bans Political Ads in the European Union

Meta made a big announcement that will impact advertising in the European Union. Let’s take a closer look… The Announcement In a recent announcement,

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Hands-On With Push Delivery to This Ad

More than two months ago, I briefly covered a new test feature called Push Delivery to This Ad. I didn’t have it at the time,

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The Most Important Ads Metrics

Which ads metrics are most important? Let’s investigate… CPC, CTR, and CPM Is it Cost Per Click? If you prioritize CPC, you can manipulate

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The Most Important Meta Advertising Lesson of 2024

2024 was a year that transformed my understanding of Meta advertising. If you were lucky, this transformation started earlier. But there was a crucial