SOCIAL MEDIA

SOCIAL MEDIA

Should You Start with Fewer Ads?

The dominant strategy right now is to start a campaign with a high volume of ads. While the intent might be right, I don’t believe

SOCIAL MEDIA

Event Breakdown by URL Bug

Where did it go? If you expand an event in the Events Manager Overview tab and click on the View Details button, you can click

SOCIAL MEDIA

What Will Targeting Look Like a Year From Now?

I don’t have a crystal ball, but it’s not all that difficult to predict the future of Meta ads targeting if you follow the trends.

SOCIAL MEDIA

Can You Prove the Value of a View Through Conversion?

There’s a bit of a debate in advertising circles around view through conversions. These are counted in Ads Manager when someone is shown your ad

SOCIAL MEDIA

Big Update to Target Travelers

If you want to target travelers, help is on the way… A new feature is rolling out that can help, though not everyone has it

SOCIAL MEDIA

Push Delivery Tests, ChatGPT Ads Updates, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads This week’s updates cover a follow-up on Push Delivery to This Ad, several ChatGPT ads

SOCIAL MEDIA

Automatic Translation for Videos – Jon Loomer Digital

Automatic Translation is here. This could be a really big deal. Here’s what you need to know… In Business Suite When uploading a new