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New Creative Workflow for Meta Ads
Some advertisers have access to a new creative workflow that allows them to upload up to 10 images and videos for a single ad. I
Location Targeting is a Big Problem
If you’ve run ads that reached people outside of your selected locations, you’re not alone. A small part of this is organic distribution. If someone
When to Use Manual Bidding
The Highest Volume Bid StrategyThe default bid strategy for most objectives. Meta will attempt to get you the highest volume of optimized actions within your
Apple Enforces Service Fee on Facebook and Instagram Ads Worldwide
Stop running ads from an iOS device… Beginning in February, Apple began enforcing a 30% service fee on Facebook and Instagram ads initiated from iOS
New Value Rules for Audiences, GTM Updates, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of smaller updates caught my attention this week, but several of them could
New Incremental Attribution Details – Jon Loomer Digital
I now have Incremental Attribution. You may have it, too. Meta is starting to roll this out more broadly now, and I’m seeing it
Meta Can Now Rewrite the Text on Your Ad Images
You may have noticed some significant improvements recently to Meta’s AI-generated text and images. Before you laugh to yourself and move on, read below. While
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