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Meta Ads Audit: Evaluation of Ads and Creative Elements
When it’s time to audit a new client’s ad account, the history to consider consists of everything from the account setup to the results.
21 Performance Goals: A Guide to Meta Ads Optimization for Delivery
I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it
Big Update to Target Travelers
If you want to target travelers, help is on the way… A new feature is rolling out that can help, though not everyone has it
The Goal of Dynamic Creative and Flexible Ad Format
That’s not what it’s for… I see so many advertisers using Dynamic Creative or Flexible Ad Format, and they get frustrated because they can’t view
SMS Verification to Improve Lead Quality
There’s another way to improve lead quality. If you contact new leads by phone, you need to try this. Let’s take a closer look…
A Simpler Ad Strategy is Better: 10 Ways You Hurt Results
Advertisers who resist automation and optimization often take the completely opposite approach. Here are 10 ways you overcomplicate things and hurt results… The List 1.
Offers Added to Ad Sources
Meta is rolling out Offers… No, not those Offers. This isn’t 2012, or whenever it was the original Offers was launched. Meta loves recycling old
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