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Special Ad Categories for ASC

Another update to Advantage+ Shopping Campaigns… When Advantage+ Shopping Campaigns were first introduced, Special Ad Categories did not qualify. If you were promoting something related

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How to Approach Country Targeting

How should you approach country targeting? I don’t recommend a one-size-fits-all approach to this. There are several factors to consider, but you have options. Split

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Ad Prices are Going Back Up

Meta released their Q4 earnings, and the average price per ad was up year over year for the first time in three nearly years. What’s

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Interactions vs. Post Engagement: What Changed and Why It Matters

When creating a campaign with the Engagement objective and conversion location of “on your ad,” you may notice that the default performance goal is now

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Is the Learning Phase Changing?

Most Meta advertisers know all about the learning phase. It’s the period of time when Meta’s systems are learning from your results to better optimize.

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New Incremental Attribution Details – Jon Loomer Digital

I now have Incremental Attribution. You may have it, too. Meta is starting to roll this out more broadly now, and I’m seeing it

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Conversions Lost Due to Attribution Changes

Meta made several big updates to attribution recently. The primary change is that they finally updated click-through attribution to require a link click. This could