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Offers Added to Ad Sources
Meta is rolling out Offers… No, not those Offers. This isn’t 2012, or whenever it was the original Offers was launched. Meta loves recycling old
Problem with GA4 Integration – Jon Loomer Digital
The GA4 integration with Events Manager requires mapping Meta events to GA4 events. But there’s a basic problem with this, beyond the benefits being
Customer Lifecycle Strategy, Attribution Updates, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of small but meaningful updates stood out this week, from customer acquisition and
You Are Generating Countless Ad Variations
How you create ads has changed quite a bit over the years. Many advertisers miss how this impacts their role in the process. Let
A Beginner’s Checklist for Meta Advertising
It’s easy to take for granted how complicated Meta advertising is. But the problem is that so many advertisers make it far more complex than
Value Optimization and 1-Day View Attribution
There’s an update to value optimization. Will it impact how you use it or the value you can generate with your ads? Let’s investigate…
Special Ad Categories for ASC
Another update to Advantage+ Shopping Campaigns… When Advantage+ Shopping Campaigns were first introduced, Special Ad Categories did not qualify. If you were promoting something related
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