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Meta 2024 Q3 Earnings Takeaways
Meta had their 2024 Q3 earnings call last week and discussed several topics that impact advertisers. Here are my primary takeaways… 4 Takeaways 1.
Opportunity Score Rolls Out Globally
Opportunity Score is official. After testing it for more than a year, Meta announced the global rollout. Here’s what you need to know… What
Conditional Formatting in Ads Manager
Conditional Formatting is one of the most helpful features of custom ad reports. You may now see a version of it in Ads Manager.
Meta Advertising and Shades of Truth
When it comes to Meta advertising, there are shades of truth. Let me explain… Definitive vs. Experience Start with what is definitive. A certain feature
Conversions Lost Due to Attribution Changes
Meta made several big updates to attribution recently. The primary change is that they finally updated click-through attribution to require a link click. This could
Detailed Targeting Is Mostly a Suggestion (And Other Updates)
Meta Advertiser Field Notes Wednesday observations from inside Meta ads These are mostly smaller things I stumbled upon during the past week, either while fumbling
The Evolution of Meta Ads Copy and Creative Control
There was a time when Facebook advertisers had near-total control over how their ads looked. A single ad consisted of: One image or video
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