SOCIAL MEDIA

SOCIAL MEDIA

Book Appointments from Instant Forms, ChatGPT Conversion Optimization, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads This week’s updates cover appointment booking from instant forms, conversion optimization for ChatGPT ads, the

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Audience Segments for Manual Sales Campaigns

Whoa, look at this! Now when you create a manual Sales campaign, you should see a Reporting section at the bottom of the campaign. What

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New Breakdowns for Messenger Ads

There are a couple of new breakdowns for Messenger ads… To be honest, I’m not sure how new these are, but they weren’t there when

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Opportunity Score Rolls Out Globally

Opportunity Score is official. After testing it for more than a year, Meta announced the global rollout. Here’s what you need to know… What

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Meta Ad Revenue Up 24% as ChatGPT Ads Start at $200,000

Meta Advertiser Field Notes Wednesday observations from inside Meta ads There’s a whole lot going on. I documented several important things that Meta advertisers might

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Does Click Attribution Require an Outbound Click?

Am I overthinking this? Someone asked me a question about click attribution recently, and after going down the rabbit hole of Meta’s official documentation,

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Impact of Less-Personalized Ads in the European Union

You may see this message in Ads Manager, especially if you run ads in Europe: People’s ad settings may affect delivery. As people in