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Should You Create Ad Sales Funnels?
A popular approach from years past required multiple steps that relied on remarketing. It was also central to my own strategy. There were multiple variations
Optional Questions for Facebook Lead Forms
There are a bunch of updates rolling out to Meta’s instant forms, and this is one of them. I don’t have it in all of
How to Track Quality Traffic Percentage
Are your ads sending quality traffic to your website? There’s a way to find out. Misleading Results Ads Manager results can be misleading. When running
Trusted Email Settings to Protect Your Account
Trusted Email Settings is a great way to protect your business. Let’s discuss where you can find this and how it works. Set it
New Incremental Attribution Details – Jon Loomer Digital
I now have Incremental Attribution. You may have it, too. Meta is starting to roll this out more broadly now, and I’m seeing it
Targeting Inputs Grid: Respected or Expanded?
This grid will help… Almost every advertiser gets this wrong, so I wanted to create a reference that would make it easier. Respected vs.
One-Click Conversions API, Pixel Updates, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads Meta made a couple of announcements this week that could have a real impact, especially
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