SOCIAL MEDIA

SOCIAL MEDIA

The Most Important Ads Metrics

Which ads metrics are most important? Let’s investigate… CPC, CTR, and CPM Is it Cost Per Click? If you prioritize CPC, you can manipulate

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Pivot Away from Targeting Strategies in 2025

If you run an ad agency, it’s time to start your pivot. As we head toward 2025, reassess your value proposition. If the primary

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Meta Announces Location Fees (Plus 4 Updates)

Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of smaller updates this week focused on cost, control, and the ways Meta

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New Threads Ads Features – Jon Loomer Digital

New Threads Ads Features – Jon Loomer Digital

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You Are Generating Countless Ad Variations

How you create ads has changed quite a bit over the years. Many advertisers miss how this impacts their role in the process. Let

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Automatic Translation for Videos – Jon Loomer Digital

Automatic Translation is here. This could be a really big deal. Here’s what you need to know… In Business Suite When uploading a new

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Is the Learning Phase Changing?

Most Meta advertisers know all about the learning phase. It’s the period of time when Meta’s systems are learning from your results to better optimize.