SOCIAL MEDIA

SOCIAL MEDIA

Facebook Profile Feed Placement – Jon Loomer Digital

Do you have the Facebook Profile Feed placement? Here’s what you need to know about it… Where to Find it When using manual placements,

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When to Use Manual Bidding

The Highest Volume Bid StrategyThe default bid strategy for most objectives. Meta will attempt to get you the highest volume of optimized actions within your

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The Most Important Meta Advertising Lesson of 2024

2024 was a year that transformed my understanding of Meta advertising. If you were lucky, this transformation started earlier. But there was a crucial

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Small Budget Advertisers Should Keep it Simple

If you have a small budget, keep it simple… Look, I think that you should always strive for simplicity, regardless of your budget. But, this

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Target Frequency Added to Awareness Campaigns

Meta is providing a new way to manage frequency when running Awareness campaigns. Let’s discuss… Frequency Control This update applies to when you use

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Crop and Expand with AI

Meta is either testing or rolling out a new feature that can help optimize ad creative using AI. There’s a lot we don’t know.

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A 13-Year-Old Meta Ads Problem

The problems we’re seeing today with Meta ads optimization for top-of-funnel actions aren’t new. They’re hilariously old… A Tale from 2012 I first wrote