SOCIAL MEDIA

SOCIAL MEDIA

A 13-Year-Old Meta Ads Problem

The problems we’re seeing today with Meta ads optimization for top-of-funnel actions aren’t new. They’re hilariously old… A Tale from 2012 I first wrote

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Hands On with Threads Feed Placement

Threads Feed placement is here… Meta recently announced the rollout of a new placement to monetize Threads. If you’re lucky, you already have it.

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New Threads Ads Features – Jon Loomer Digital

New Threads Ads Features – Jon Loomer Digital

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Frequency Controls for Engagement Campaigns

It’s finally here. Now you can control frequency of Engagement campaigns. My last video was about changes to Frequency Control for Awareness campaigns. It

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Crop and Expand with AI

Meta is either testing or rolling out a new feature that can help optimize ad creative using AI. There’s a lot we don’t know.

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Is Your ROAS Legit? – Jon Loomer Digital

We’ve all seen it. Advertisers will share screenshots of their Ads Manager results with an insane Return On Ad Spend. They’re proud of it, and

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Avoid Meta Andromeda Misinformation

Ignore most of the nonsense about Andromeda. Stick to the facts… What is Meta Andromeda? Andromeda is responsible for ad retrieval, which is the first