SOCIAL MEDIA

SOCIAL MEDIA

Meta Bans Political Ads in the European Union

Meta made a big announcement that will impact advertising in the European Union. Let’s take a closer look… The Announcement In a recent announcement,

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Video Ads and Rewarded Video Placement

Running ads optimized for the top-of-the-funnel has its risks, and one is highlighted in this video. If you’re running video ads that are optimized

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Meta Announces Rollout of Threads Feed Ad Placement

It’s finally happening: Ads on Threads. After months of speculation, we need to speculate no more. In an April 23rd announcement, Meta made it

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New Breakdowns for Messenger Ads

There are a couple of new breakdowns for Messenger ads… To be honest, I’m not sure how new these are, but they weren’t there when

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Will TikTok Get Banned? – Jon Loomer Digital

Will TikTok get banned in the US? The rumor that just won’t die is alive again. The Bill US politicians passed a bill in the

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Customer Lifecycle Strategy, Attribution Updates, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of small but meaningful updates stood out this week, from customer acquisition and

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A 13-Year-Old Meta Ads Problem

The problems we’re seeing today with Meta ads optimization for top-of-funnel actions aren’t new. They’re hilariously old… A Tale from 2012 I first wrote