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Benefits of Combining Ad Sets

There was a time when creating multiple ad setsAn ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are

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Value Rules Example – Jon Loomer Digital

I’m finally able to share an example of value rules in action… Because of value rules, I was able to keep Advantage+ on so

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Safe Zone Template for All Meta Ads Placements

Optimizing Meta ad creative is a huge pain. Meta asks for three sizes, and even those dimensions aren’t what they always recommend. Recently, I

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Incremental Attribution Example – Jon Loomer Digital

Check it out, Incremental Attribution… We know that Meta has been testing this, and now we have our first examples of what it looks

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Meta Can Now Rewrite the Text on Your Ad Images

You may have noticed some significant improvements recently to Meta’s AI-generated text and images. Before you laugh to yourself and move on, read below. While

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How to Approach Meta Advertising Control

As Meta advertising continues to evolve, a segment of advertisers gets left behind. They’re stuck in the old ways of doing things, determined to control

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How Many Primary Text Variations Should You Provide?

When you create an ad, you have the option of using up to five manual primary text variations. I haven’t seen any official documentation from