SOCIAL MEDIA

SOCIAL MEDIA

Manus AI Ads Manager Integration (Plus 7 Updates)

Meta Advertiser Field Notes Wednesday observations from inside Meta ads A mix of clarification, deprecations, reporting quirks, and a few “what exactly is this?” moments

SOCIAL MEDIA

Big Update to Target Travelers

If you want to target travelers, help is on the way… A new feature is rolling out that can help, though not everyone has it

SOCIAL MEDIA

Hands-On With ChatGPT Ads: Initial Impressions

OpenAI launched the self-serve ads beta to advertisers in the United States a couple of weeks ago. I finally got access late last week, and

SOCIAL MEDIA

How to Use Topic Exclusions

Should you apply Topic Exclusions? Ever since Meta’s announcements about content moderation changes, brands are looking into options. If you run ads, you might

SOCIAL MEDIA

Is Your ROAS Legit? – Jon Loomer Digital

We’ve all seen it. Advertisers will share screenshots of their Ads Manager results with an insane Return On Ad Spend. They’re proud of it, and

SOCIAL MEDIA

Less Personalized Ads in the EU

Meta announced some important changes for users in the EU, following continued pressure from regulators. Changes include lowering the cost of the ad-free subscription

SOCIAL MEDIA

Why Won’t Meta Exclude My Customers?

The problem of reaching current customers when you explicitly exclude them is a common one. Let’s explore what may be happening… Excluded Customers Maybe you