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Less Personalized Ads in the EU
Meta announced some important changes for users in the EU, following continued pressure from regulators. Changes include lowering the cost of the ad-free subscription
Hands-On With Push Delivery to This Ad
More than two months ago, I briefly covered a new test feature called Push Delivery to This Ad. I didn’t have it at the time,
The Fundamental Principles of Creating Meta Ads
The problem with most Meta ad creation strategies is that they assume a universal template that can work for anyone. That doesn’t exist. But what
Reword Identified Phrases Test Feature
There’s another new test feature… I refer back to the advertising settings page recently to keep tabs on this. Click on Advantage+ Creative. If
Lead Capture AI Agent for Instant Forms and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads Here are the topics I’m covering in this week’s Field Notes: Lead Capture AI Agent
The Future of the Meta Advertiser
It’s been more than a year and a half now since Mark Zuckerberg said this on a Meta earnings call: Over the longer term, advertisers
The Most Important Ads Metrics
Which ads metrics are most important? Let’s investigate… CPC, CTR, and CPM Is it Cost Per Click? If you prioritize CPC, you can manipulate
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