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Reword Identified Phrases Test Feature

There’s another new test feature… I refer back to the advertising settings page recently to keep tabs on this. Click on Advantage+ Creative. If

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Were Your Audience Segments Broken?

I’m a big fan of audience segments because they add helpful details to ad reporting. Even when using algorithmic targeting, you can breakdown results

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Big Update to Target Travelers

If you want to target travelers, help is on the way… A new feature is rolling out that can help, though not everyone has it

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Evaluate Results in Aggregate – Jon Loomer Digital

On a prior video, I talked about the importance of focusing on aggregate results when evaluating ad performance. And this is true. Let me

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How to Track Quality Traffic Percentage

Are your ads sending quality traffic to your website? There’s a way to find out. Misleading Results Ads Manager results can be misleading. When running

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Why Are Results So Erratic?

You got ten sales yesterday, but none today. How can that happen? Let’s consider the potential explanations… Why This Happens First, every day and

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Breakdown by Attribution: What I’m Seeing So Far

Meta Advertiser Field Notes Thursday observations from inside Meta ads These are smaller things I noticed while running and managing Meta ads over the past