SOCIAL MEDIA

SOCIAL MEDIA

Impact of Ad-Free Subscription in the UK on Advertisers

What does an ad-free subscription in the UK mean for advertisers? Meta recently announced that users in the UK will have the option of

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Meta Ads Uncertainty is Certain

I’ve been in the Facebook ads space for a very long time. You might even say I was one of the original Facebook ads

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Swap Selling Points Enhancement – Jon Loomer Digital

What is “Swap Selling Points”? There’s a new Advantage+ Creative enhancement floating around. Here’s what you need to know… How it Works When creating

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Advantage+ Creative Video Generation Beta and What Else I’m Seeing

Meta Advertiser Field Notes Wednesday observations from inside Meta ads These are smaller things I noticed this week and not just related to Meta advertising.

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Track Instagram Follows from Meta Ads

Now you can track Instagram Follows from your ads. Where can you find it? And does it matter? Follow these simple steps to see

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How to Compare Results in Ads Manager

Meta created an easy way to compare results. It’s a subtle little update that was added recently, and you may have missed it… Access Compare

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When Your Targeting Inputs Are Only Suggestions

Targeting is the primary source of confusion among advertisers today. It’s so bad that most advertisers don’t even realize how confused they are. They completely