SOCIAL MEDIA

SOCIAL MEDIA

Hands On with Threads Feed Placement

Threads Feed placement is here… Meta recently announced the rollout of a new placement to monetize Threads. If you’re lucky, you already have it.

SOCIAL MEDIA

Verification Requirements for Financial Services in Australia

There are new requirements for advertisers promoting financial services in Australia… Beneficiary and Payer Go to your Advertising Settings and click on Default Beneficiary

SOCIAL MEDIA

Stop Obsessing Over Short-Term Results

This mistake is far too common. I’d love to say it’s limited to new advertisers, but it’s not. Advertisers give up on ad sets a

SOCIAL MEDIA

Meta Advertising and Shades of Truth

When it comes to Meta advertising, there are shades of truth. Let me explain… Definitive vs. Experience Start with what is definitive. A certain feature

SOCIAL MEDIA

3 Problems with Flexible Format

These three things annoy me about Flexible Format… Flexible Format allows you to submit up to 10 images or videos for a single ad.

SOCIAL MEDIA

New Ads and the Learning Phase

Do new ads restart the learning phase? Things might be changing. Let me explain… Meta’s Official Documentation In Meta’s Help Center article titled “Significant

SOCIAL MEDIA

Does Meta Ignore Audience Suggestions?

This is something I’ve speculated for a while now. Do audience suggestions actually do anything? I’ve now had two very clear examples of this…