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A 13-Year-Old Meta Ads Problem
The problems we’re seeing today with Meta ads optimization for top-of-funnel actions aren’t new. They’re hilariously old… A Tale from 2012 I first wrote
Hands On with Threads Feed Placement
Threads Feed placement is here… Meta recently announced the rollout of a new placement to monetize Threads. If you’re lucky, you already have it.
New Threads Ads Features – Jon Loomer Digital
New Threads Ads Features – Jon Loomer Digital
Frequency Controls for Engagement Campaigns
It’s finally here. Now you can control frequency of Engagement campaigns. My last video was about changes to Frequency Control for Awareness campaigns. It
Crop and Expand with AI
Meta is either testing or rolling out a new feature that can help optimize ad creative using AI. There’s a lot we don’t know.
Is Your ROAS Legit? – Jon Loomer Digital
We’ve all seen it. Advertisers will share screenshots of their Ads Manager results with an insane Return On Ad Spend. They’re proud of it, and
Avoid Meta Andromeda Misinformation
Ignore most of the nonsense about Andromeda. Stick to the facts… What is Meta Andromeda? Andromeda is responsible for ad retrieval, which is the first
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