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Incremental Attribution Example – Jon Loomer Digital
Check it out, Incremental Attribution… We know that Meta has been testing this, and now we have our first examples of what it looks
A Beginner’s Checklist for Meta Advertising
It’s easy to take for granted how complicated Meta advertising is. But the problem is that so many advertisers make it far more complex than
Conversions Lost Due to Attribution Changes
Meta made several big updates to attribution recently. The primary change is that they finally updated click-through attribution to require a link click. This could
A Guide to Meta Ads Targeting in 2026
Meta ads targeting is more confusing and controversial than ever. That is, at least, if you listen to all of the loud recommendations about strategies
What I Built With Muse, Meta’s New AI Agent
Last week, Meta launched Muse, their new personal AI agent. I don’t have a strong opinion on it yet, but I have been using it
What is Signals Gateway? – Jon Loomer Digital
Go to the Settings tab of your Events Manager, and you may see this under Conversions API… There are now two options: Conversions API
Choose an Audience for Each Ad Creative
Meta is rolling out a feature that allows advertisers to choose an audience for each ad creative. Since there is documentation, I assume it’s
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