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New Ads and the Learning Phase
Do new ads restart the learning phase? Things might be changing. Let me explain… Meta’s Official Documentation In Meta’s Help Center article titled “Significant
Why Won’t Meta Exclude My Customers?
The problem of reaching current customers when you explicitly exclude them is a common one. Let’s explore what may be happening… Excluded Customers Maybe you
How Many Primary Text Variations Should You Provide?
When you create an ad, you have the option of using up to five manual primary text variations. I haven’t seen any official documentation from
Meta Ads Grouping Reports, ChatGPT Conversions, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads This week’s updates cover a mix of useful reporting additions, early movement from ChatGPT ads,
Ad Prices are Going Back Up
Meta released their Q4 earnings, and the average price per ad was up year over year for the first time in three nearly years. What’s
Frequency Controls for Engagement Campaigns
It’s finally here. Now you can control frequency of Engagement campaigns. My last video was about changes to Frequency Control for Awareness campaigns. It
New Creative Workflow for Meta Ads
Some advertisers have access to a new creative workflow that allows them to upload up to 10 images and videos for a single ad. I
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