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Meta Ads Audit: Evaluation of Ads and Creative Elements
When it’s time to audit a new client’s ad account, the history to consider consists of everything from the account setup to the results.
Still Use Advantage Campaign Budget?
Should you still use Advantage Campaign Budget? The answer is complicated… What is Advantage Campaign BudgetAdvantage Campaign Budget (formerly Campaign Budget Optimization) automatically manages your
Meta Ad Sequencing: Setup, Requirements, and Caveats
Ad Sequencing is a feature that was previously only available using the Reservation buying type, but many advertisers now have the option to use it
3 Problems with Remarketing – Jon Loomer Digital
Remarketing results are pretty great, right? They’re not always what they seem. There’s a wide range of advice on remarketing. Some will tell you
What is Signals Gateway? – Jon Loomer Digital
Go to the Settings tab of your Events Manager, and you may see this under Conversions API… There are now two options: Conversions API
Reword Identified Phrases Test Feature
There’s another new test feature… I refer back to the advertising settings page recently to keep tabs on this. Click on Advantage+ Creative. If
Customer Lifecycle Strategy, Attribution Updates, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of small but meaningful updates stood out this week, from customer acquisition and
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