SOCIAL MEDIA

SOCIAL MEDIA

Can You Prove the Value of a View Through Conversion?

There’s a bit of a debate in advertising circles around view through conversions. These are counted in Ads Manager when someone is shown your ad

SOCIAL MEDIA

6 Ways You Can Drive Up Your CPM

While some factors are outside of your control, there are six ways you can drive up the CPM… Limiting Your Audience The first three are

social media marketing
SOCIAL MEDIA

Unleashing the Power of Social Media Marketing for Business Growth

In today's digital age, businesses thrive on their online presence, and one key player in this game is effective Social Media Marketing (SMM). Let's delve into the world of social media and explore how it

SOCIAL MEDIA

Event Breakdown by URL Bug

Where did it go? If you expand an event in the Events Manager Overview tab and click on the View Details button, you can click

SOCIAL MEDIA

How Many Primary Text Variations Should You Provide?

When you create an ad, you have the option of using up to five manual primary text variations. I haven’t seen any official documentation from

SOCIAL MEDIA

How to Sync Offline Events Using Conversions API

If your business logs important conversion events that happen offline and you run Meta advertising, you should send those offline events using the Conversions APIConversions

SOCIAL MEDIA

Offers Added to Ad Sources

Meta is rolling out Offers… No, not those Offers. This isn’t 2012, or whenever it was the original Offers was launched. Meta loves recycling old