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SOCIAL MEDIA

The Evolution of Meta Ads Copy and Creative Control

There was a time when Facebook advertisers had near-total control over how their ads looked. A single ad consisted of: One image or video

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New Threads Ads Features – Jon Loomer Digital

New Threads Ads Features – Jon Loomer Digital

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Where Did Advantage+ Shopping Go?

Some advertisers are reporting the disappearance of the Advantage+ Shopping option when creating a sales campaign. Instead, they’re seeing Catalog Sales Campaign, which is a

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Unique Conversion Metrics Will Be Deprecated

Unique conversion metrics are going away… Meta announced the deprecation of more than 130 metrics measuring unique actions, mostly related to conversions. Per the announcement:

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Apple’s 30-Percent Charge on Boosts

A 30-percent surcharge on boosts? If you boost posts through the Facebook or Instagram iPhone apps, listen up… Later this month, Apple will implement a

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3 Problems with Flexible Format

These three things annoy me about Flexible Format… Flexible Format allows you to submit up to 10 images or videos for a single ad.

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Audience Segments Updating Problem – Jon Loomer Digital

This doesn’t make sense… I’m a huge fan of audience segments. It’s because of the breakdown by audience segments that I’ve changed my opinion