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Leverage Both a Static Image and Video in One Ad
What I’m going to describe is the best of both worlds. I understand advertisers’ frustration when creating multiple ads using different formats. You want both
Financial Products and Services Special Ad Category
A change is coming to special ad categories. If you run ads that promote products or services related to credit or finance, even if you
3 Problems with Remarketing – Jon Loomer Digital
Remarketing results are pretty great, right? They’re not always what they seem. There’s a wide range of advice on remarketing. Some will tell you
When to Use Campaign Budget Optimization
When should you use Advantage Campaign Budget? Let’s just call it CBO because that’s how we all know it. CBO is Mostly Dead CBO is
Meta Value Rules for Audiences Explained
Some advertisers have access to a new set of value rule criteria: Audiences. This is the most robust application of value rules yet. When creating
Connect With Leads in Messenger
When creating an instant form, you may see a “See What’s New” message at the bottom. When clicked, it redirects to a new feature
When to Use Manual Bidding
The Highest Volume Bid StrategyThe default bid strategy for most objectives. Meta will attempt to get you the highest volume of optimized actions within your
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