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Is Your ROAS Legit? – Jon Loomer Digital

We’ve all seen it. Advertisers will share screenshots of their Ads Manager results with an insane Return On Ad Spend. They’re proud of it, and

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Were Your Audience Segments Broken?

I’m a big fan of audience segments because they add helpful details to ad reporting. Even when using algorithmic targeting, you can breakdown results

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Optimize for Quality Leads – Jon Loomer Digital

One of the most common challenges that advertisers face is lead quality. In a recent blog post, I outlined 16 potential solutions. One of

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Facebook Profile Feed Placement – Jon Loomer Digital

Do you have the Facebook Profile Feed placement? Here’s what you need to know about it… Where to Find it When using manual placements,

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Video Ads and Rewarded Video Placement

Running ads optimized for the top-of-the-funnel has its risks, and one is highlighted in this video. If you’re running video ads that are optimized

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Change to Inventory Filters – Jon Loomer Digital

That’s interesting timing… I just discussed Inventory Filters during the past couple of weeks to address potential concerns with Meta’s new content moderation policies.

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My Click Attribution Test – Jon Loomer Digital

I recently published a video about click attribution. In it, I explained how I’ve long believed that click attribution requires a click on an