SOCIAL MEDIA

SOCIAL MEDIA

One-Click Conversions API, Pixel Updates, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads Meta made a couple of announcements this week that could have a real impact, especially

SOCIAL MEDIA

Meta Ad Revenue Up 24% as ChatGPT Ads Start at $200,000

Meta Advertiser Field Notes Wednesday observations from inside Meta ads There’s a whole lot going on. I documented several important things that Meta advertisers might

SOCIAL MEDIA

Are Daily Budgets Going Away?

A recent marketing newsletter made the claim that daily budgets are going away, and it’s getting some attention. I have a hunch that this isn’t

SOCIAL MEDIA

Creative Testing Tool Bugs

Have you had issues with the creative testing tool? I’ve heard from several people now, so something is up. The Problem Advertisers are reporting a

SOCIAL MEDIA

Meta 2024 Q3 Earnings Takeaways

Meta had their 2024 Q3 earnings call last week and discussed several topics that impact advertisers. Here are my primary takeaways… 4 Takeaways 1.

SOCIAL MEDIA

Why Your Meta Ads Aren’t Working (And How to Fix Them)

You launched your campaign. The setup looks solid, and you feel good about the overall approach. But the results just aren’t there. It’s tempting

SOCIAL MEDIA

My Click Attribution Test – Jon Loomer Digital

I recently published a video about click attribution. In it, I explained how I’ve long believed that click attribution requires a click on an