Customer Lifecycle Strategy, Attribution Updates, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of small but meaningful updates stood out this week, from customer acquisition and
Audience Segments Change Everything
This feature changes everything… The problem is that far too few advertisers use it. And many who do aren’t using it correctly. What are Audience
A Guide to Meta Ads Targeting in 2026
Meta ads targeting is more confusing and controversial than ever. That is, at least, if you listen to all of the loud recommendations about strategies
AI-Related Ad Account Shutdowns, Meta AI Chat, and More
Meta Advertiser Field Notes Weekly observations from inside Meta ads A mix of AI-related risk, new automation tools, and ad creation updates stood out this
When Weird Stuff Happens to Meta Ads
Sometimes weird stuff happens. One of the things Meta advertisers need to understand is that most of what happens with their ads is explainable. When
Meta Announces Location Fees (Plus 4 Updates)
Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of smaller updates this week focused on cost, control, and the ways Meta
Conversions Lost Due to Attribution Changes
Meta made several big updates to attribution recently. The primary change is that they finally updated click-through attribution to require a link click. This could
Attribution Changes Could Hit Remarketing Hardest (Plus 5 Updates)
Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of attribution updates, a short Ads Manager outage, rumors about monthly invoicing, and
Avoid Meta Andromeda Misinformation
Ignore most of the nonsense about Andromeda. Stick to the facts… What is Meta Andromeda? Andromeda is responsible for ad retrieval, which is the first
Meta No Longer Prioritizes Suggestions (Plus Manus AI and 4 Updates)
Meta Advertiser Field Notes Wednesday observations from inside Meta ads A mix of subtle language changes, a meaningful update to the Manus AI integration, a