SOCIAL MEDIA

Meta Value Rules for Audiences Explained

Some advertisers have access to a new set of value rule criteria: Audiences. This is the most robust application of value rules yet. When creating

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One-Click Conversions API, Pixel Updates, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads Meta made a couple of announcements this week that could have a real impact, especially

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New Creative Workflow for Meta Ads

Some advertisers have access to a new creative workflow that allows them to upload up to 10 images and videos for a single ad. I

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New Value Rules for Audiences, GTM Updates, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of smaller updates caught my attention this week, but several of them could

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Site Links Feature Request

Meta desperately needs this feature… Meta introduced site links a couple of years ago now. They allow advertisers to generate a variation of their ads

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Customer Lifecycle Strategy, Attribution Updates, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads A handful of small but meaningful updates stood out this week, from customer acquisition and

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Audience Segments Change Everything

This feature changes everything… The problem is that far too few advertisers use it. And many who do aren’t using it correctly. What are Audience

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A Guide to Meta Ads Targeting in 2026

Meta ads targeting is more confusing and controversial than ever. That is, at least, if you listen to all of the loud recommendations about strategies

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AI-Related Ad Account Shutdowns, Meta AI Chat, and More

Meta Advertiser Field Notes Weekly observations from inside Meta ads A mix of AI-related risk, new automation tools, and ad creation updates stood out this

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When Weird Stuff Happens to Meta Ads

Sometimes weird stuff happens. One of the things Meta advertisers need to understand is that most of what happens with their ads is explainable. When