Value Rules Are Here – Jon Loomer Digital
Go to your Advertising Settings. If you have this, you’ll see Value Rules in the top section. This could be a really interesting update.
The Best Advertisers Compare Attribution Settings
The best advertisers do this… You should know that your results column hides important details about conversions. The default of 7-day click and 1-day
Optimize for Quality Leads – Jon Loomer Digital
One of the most common challenges that advertisers face is lead quality. In a recent blog post, I outlined 16 potential solutions. One of
16 Ways to Improve Lead Quality
One of the most common challenges that advertisers face is balancing cost per lead with lead quality. The lead is only the first step.
Hands On with Threads Feed Placement
Threads Feed placement is here… Meta recently announced the rollout of a new placement to monetize Threads. If you’re lucky, you already have it.
Website and Instant Forms Conversion Location
This is a big update to lead ads… One of the most common questions I get is whether you should use instant forms or
Branding in Ads Manager: AI-Generated Text and Images
There’s been an update to Branding in Ads Manager that could make some of the AI-generated enhancements more useful to advertisers. Let’s take a
Meta Announces Rollout of Threads Feed Ad Placement
It’s finally happening: Ads on Threads. After months of speculation, we need to speculate no more. In an April 23rd announcement, Meta made it
New Incremental Attribution Details – Jon Loomer Digital
I now have Incremental Attribution. You may have it, too. Meta is starting to roll this out more broadly now, and I’m seeing it
Conditional Formatting in Ads Manager
Conditional Formatting is one of the most helpful features of custom ad reports. You may now see a version of it in Ads Manager.