Value Optimization and 1-Day View Attribution
There’s an update to value optimization. Will it impact how you use it or the value you can generate with your ads? Let’s investigate…
What is Flexible Form Delivery?
Do you have Flexible Form Delivery? It’s not clear if this is a new feature that is rolling out or if it’s part of
SMS Verification to Improve Lead Quality
There’s another way to improve lead quality. If you contact new leads by phone, you need to try this. Let’s take a closer look…
Turn Off Autofill for Instant Forms
I’m seeing a new option for instant forms that could be kind of a big deal. It’s not clear whether this is a new
The Most Important Ads Metrics
Which ads metrics are most important? Let’s investigate… CPC, CTR, and CPM Is it Cost Per Click? If you prioritize CPC, you can manipulate
A 13-Year-Old Meta Ads Problem
The problems we’re seeing today with Meta ads optimization for top-of-funnel actions aren’t new. They’re hilariously old… A Tale from 2012 I first wrote
Meta Ads Audit: Evaluation of Ads and Creative Elements
When it’s time to audit a new client’s ad account, the history to consider consists of everything from the account setup to the results.
Video Ads and Rewarded Video Placement
Running ads optimized for the top-of-the-funnel has its risks, and one is highlighted in this video. If you’re running video ads that are optimized
What is Signals Gateway? – Jon Loomer Digital
Go to the Settings tab of your Events Manager, and you may see this under Conversions API… There are now two options: Conversions API
Why Are Results So Erratic?
You got ten sales yesterday, but none today. How can that happen? Let’s consider the potential explanations… Why This Happens First, every day and