SOCIAL MEDIA

Turn Off Comments On Ads

Turn off comments on ads? Meta’s made several announcements about new features during Advertising Week 2024. This is one of them. Where to Find

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What Will Targeting Look Like a Year From Now?

I don’t have a crystal ball, but it’s not all that difficult to predict the future of Meta ads targeting if you follow the trends.

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Small Budget Advertisers Should Keep it Simple

If you have a small budget, keep it simple… Look, I think that you should always strive for simplicity, regardless of your budget. But, this

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Edit Sourced Site Link Display Labels

There’s another update to site links… Site links allow you to highlight three or more extra links below your ad creative. You can define these

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Why Won’t Meta Exclude My Customers?

The problem of reaching current customers when you explicitly exclude them is a common one. Let’s explore what may be happening… Excluded Customers Maybe you

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Financial Products and Services Special Ad Category

A change is coming to special ad categories. If you run ads that promote products or services related to credit or finance, even if you

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Meta Ads Millions Game Show: Test Your Ads Knowledge

Test your Meta ads knowledge with the Meta Ads Millions Game Show Chatbot. Yeah, that’s right. It’s just what it sounds like. Here’s how it

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Meta Advertising and Shades of Truth

When it comes to Meta advertising, there are shades of truth. Let me explain… Definitive vs. Experience Start with what is definitive. A certain feature

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Where Did Advantage+ Shopping Go?

Some advertisers are reporting the disappearance of the Advantage+ Shopping option when creating a sales campaign. Instead, they’re seeing Catalog Sales Campaign, which is a

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Big Update to Target Travelers

If you want to target travelers, help is on the way… A new feature is rolling out that can help, though not everyone has it