3 Problems with Remarketing – Jon Loomer Digital
Remarketing results are pretty great, right? They’re not always what they seem. There’s a wide range of advice on remarketing. Some will tell you
Meta Begins Test of Ads on Threads
And the test begins… Meta announced they are starting a limited test of ads on Threads that includes a small number of advertisers and
Connect With Leads in Messenger
When creating an instant form, you may see a “See What’s New” message at the bottom. When clicked, it redirects to a new feature
Trusted Email Settings to Protect Your Account
Trusted Email Settings is a great way to protect your business. Let’s discuss where you can find this and how it works. Set it
Verification Requirements for Financial Services in Australia
There are new requirements for advertisers promoting financial services in Australia… Beneficiary and Payer Go to your Advertising Settings and click on Default Beneficiary
Were Your Audience Segments Broken?
I’m a big fan of audience segments because they add helpful details to ad reporting. Even when using algorithmic targeting, you can breakdown results
How to Use Topic Exclusions
Should you apply Topic Exclusions? Ever since Meta’s announcements about content moderation changes, brands are looking into options. If you run ads, you might
How to Define Audience Segments
Audience Segments are a powerful feature for all sales campaigns, but far too many advertisers don’t have these set up — or they aren’t
Incremental Attribution Example – Jon Loomer Digital
Check it out, Incremental Attribution… We know that Meta has been testing this, and now we have our first examples of what it looks
Impact of Less-Personalized Ads in the European Union
You may see this message in Ads Manager, especially if you run ads in Europe: People’s ad settings may affect delivery. As people in