SOCIAL MEDIA

Use Value Rules to Improve Lead Quality
- By IOWA DIGITAL NEWS
- . June 5, 2025
A common challenge among advertisers is running ads that maintain high lead quality. I’ve covered this topic many times. Value Rules, which are rolling

Concerns About Value Rules – Jon Loomer Digital
- By IOWA DIGITAL NEWS
- . June 1, 2025
Meta started rolling out Value Rules, and I’m mostly excited about it. They give advertisers back some control when everything is trending towards automation.

Translate Text Feature – Jon Loomer Digital
- By IOWA DIGITAL NEWS
- . May 28, 2025
Some advertisers are seeing an “early release” feature to generate their text using AI. Here’s what you need to know… How it Works When

Value Rules Are Here – Jon Loomer Digital
- By IOWA DIGITAL NEWS
- . May 24, 2025
Go to your Advertising Settings. If you have this, you’ll see Value Rules in the top section. This could be a really interesting update.

The Best Advertisers Compare Attribution Settings
- By IOWA DIGITAL NEWS
- . May 20, 2025
The best advertisers do this… You should know that your results column hides important details about conversions. The default of 7-day click and 1-day

Optimize for Quality Leads – Jon Loomer Digital
- By IOWA DIGITAL NEWS
- . May 16, 2025
One of the most common challenges that advertisers face is lead quality. In a recent blog post, I outlined 16 potential solutions. One of

16 Ways to Improve Lead Quality
- By IOWA DIGITAL NEWS
- . May 12, 2025
One of the most common challenges that advertisers face is balancing cost per lead with lead quality. The lead is only the first step.

Hands On with Threads Feed Placement
- By IOWA DIGITAL NEWS
- . May 8, 2025
Threads Feed placement is here… Meta recently announced the rollout of a new placement to monetize Threads. If you’re lucky, you already have it.

Website and Instant Forms Conversion Location
- By IOWA DIGITAL NEWS
- . May 4, 2025
This is a big update to lead ads… One of the most common questions I get is whether you should use instant forms or

Branding in Ads Manager: AI-Generated Text and Images
- By IOWA DIGITAL NEWS
- . April 30, 2025
There’s been an update to Branding in Ads Manager that could make some of the AI-generated enhancements more useful to advertisers. Let’s take a