A Beginner’s Checklist for Meta Advertising
It’s easy to take for granted how complicated Meta advertising is. But the problem is that so many advertisers make it far more complex than
Meta Ad Revenue Up 24% as ChatGPT Ads Start at $200,000
Meta Advertiser Field Notes Wednesday observations from inside Meta ads There’s a whole lot going on. I documented several important things that Meta advertisers might
Stop Obsessing Over Short-Term Results
This mistake is far too common. I’d love to say it’s limited to new advertisers, but it’s not. Advertisers give up on ad sets a
Advantage+ Creative Video Generation Beta and What Else I’m Seeing
Meta Advertiser Field Notes Wednesday observations from inside Meta ads These are smaller things I noticed this week and not just related to Meta advertising.
ChatGPT Ads, Missing Audience Segments, and Account Authentication Errors
Meta Advertiser Field Notes Thursday observations from inside Meta ads It’s time for the second Field Notes. These are small things I noticed while working
Attribution Breakdowns vs. Compare Attribution Settings Explained
Now that Meta launched a new Attribution Breakdown category, advertisers are figuring out how to use it. And since there’s plenty of overlap with the
Breakdown by Attribution: What I’m Seeing So Far
Meta Advertiser Field Notes Thursday observations from inside Meta ads These are smaller things I noticed while running and managing Meta ads over the past
Meta Ad Sequencing: Setup, Requirements, and Caveats
Ad Sequencing is a feature that was previously only available using the Reservation buying type, but many advertisers now have the option to use it
Interactions vs. Post Engagement: What Changed and Why It Matters
When creating a campaign with the Engagement objective and conversion location of “on your ad,” you may notice that the default performance goal is now
Creative Testing Tool Bugs
Have you had issues with the creative testing tool? I’ve heard from several people now, so something is up. The Problem Advertisers are reporting a