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Use Value Rules to Improve Lead Quality

A common challenge among advertisers is running ads that maintain high lead quality. I’ve covered this topic many times. Value Rules, which are rolling

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Concerns About Value Rules – Jon Loomer Digital

Meta started rolling out Value Rules, and I’m mostly excited about it. They give advertisers back some control when everything is trending towards automation.

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Translate Text Feature – Jon Loomer Digital

Some advertisers are seeing an “early release” feature to generate their text using AI. Here’s what you need to know… How it Works When

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Value Rules Are Here – Jon Loomer Digital

Go to your Advertising Settings. If you have this, you’ll see Value Rules in the top section. This could be a really interesting update.

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The Best Advertisers Compare Attribution Settings

The best advertisers do this… You should know that your results column hides important details about conversions. The default of 7-day click and 1-day

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Optimize for Quality Leads – Jon Loomer Digital

One of the most common challenges that advertisers face is lead quality. In a recent blog post, I outlined 16 potential solutions. One of

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16 Ways to Improve Lead Quality

One of the most common challenges that advertisers face is balancing cost per lead with lead quality. The lead is only the first step.

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Hands On with Threads Feed Placement

Threads Feed placement is here… Meta recently announced the rollout of a new placement to monetize Threads. If you’re lucky, you already have it.

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Website and Instant Forms Conversion Location

This is a big update to lead ads… One of the most common questions I get is whether you should use instant forms or

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Branding in Ads Manager: AI-Generated Text and Images

There’s been an update to Branding in Ads Manager that could make some of the AI-generated enhancements more useful to advertisers. Let’s take a