Meta Advertising and Shades of Truth
When it comes to Meta advertising, there are shades of truth. Let me explain… Definitive vs. Experience Start with what is definitive. A certain feature
Where Did Advantage+ Shopping Go?
Some advertisers are reporting the disappearance of the Advantage+ Shopping option when creating a sales campaign. Instead, they’re seeing Catalog Sales Campaign, which is a
Big Update to Target Travelers
If you want to target travelers, help is on the way… A new feature is rolling out that can help, though not everyone has it
Are Daily Budgets Going Away?
A recent marketing newsletter made the claim that daily budgets are going away, and it’s getting some attention. I have a hunch that this isn’t
Leverage Both a Static Image and Video in One Ad
What I’m going to describe is the best of both worlds. I understand advertisers’ frustration when creating multiple ads using different formats. You want both
Placements for Threads Feed and Facebook Notifications
Are some new placements coming? There are signs that they may be. How to Find Them When you filter by placements in the custom ad
A Simpler Ad Strategy is Better: 10 Ways You Hurt Results
Advertisers who resist automation and optimization often take the completely opposite approach. Here are 10 ways you overcomplicate things and hurt results… The List 1.
Test Interests and Lookalikes vs. Advantage+ Audience
Do you still use interests and lookalikes? Many advertisers use them as a safe approach because they’ve used it for years. But neither may be
When to Use Campaign Budget Optimization
When should you use Advantage Campaign Budget? Let’s just call it CBO because that’s how we all know it. CBO is Mostly Dead CBO is
Optional Questions for Facebook Lead Forms
There are a bunch of updates rolling out to Meta’s instant forms, and this is one of them. I don’t have it in all of