Less Personalized Ads in the EU
Meta announced some important changes for users in the EU, following continued pressure from regulators. Changes include lowering the cost of the ad-free subscription
Frequency Controls for Engagement Campaigns
It’s finally here. Now you can control frequency of Engagement campaigns. My last video was about changes to Frequency Control for Awareness campaigns. It
Target Frequency Added to Awareness Campaigns
Meta is providing a new way to manage frequency when running Awareness campaigns. Let’s discuss… Frequency Control This update applies to when you use
Meta 2024 Q3 Earnings Takeaways
Meta had their 2024 Q3 earnings call last week and discussed several topics that impact advertisers. Here are my primary takeaways… 4 Takeaways 1.
Does Meta Ignore Audience Suggestions?
This is something I’ve speculated for a while now. Do audience suggestions actually do anything? I’ve now had two very clear examples of this…
Targeting Inputs Grid: Respected or Expanded?
This grid will help… Almost every advertiser gets this wrong, so I wanted to create a reference that would make it easier. Respected vs.
Pivot Away from Targeting Strategies in 2025
If you run an ad agency, it’s time to start your pivot. As we head toward 2025, reassess your value proposition. If the primary
Turn Off Comments On Ads
Turn off comments on ads? Meta’s made several announcements about new features during Advertising Week 2024. This is one of them. Where to Find
What Will Targeting Look Like a Year From Now?
I don’t have a crystal ball, but it’s not all that difficult to predict the future of Meta ads targeting if you follow the trends.
Small Budget Advertisers Should Keep it Simple
If you have a small budget, keep it simple… Look, I think that you should always strive for simplicity, regardless of your budget. But, this