Audience Segments for Manual Sales Campaigns
Whoa, look at this! Now when you create a manual Sales campaign, you should see a Reporting section at the bottom of the campaign. What
6 Ways You Can Drive Up Your CPM
While some factors are outside of your control, there are six ways you can drive up the CPM… Limiting Your Audience The first three are
Is the Learning Phase Changing?
Most Meta advertisers know all about the learning phase. It’s the period of time when Meta’s systems are learning from your results to better optimize.
Still Use Advantage Campaign Budget?
Should you still use Advantage Campaign Budget? The answer is complicated… What is Advantage Campaign BudgetAdvantage Campaign Budget (formerly Campaign Budget Optimization) automatically manages your
Special Ad Categories for ASC
Another update to Advantage+ Shopping Campaigns… When Advantage+ Shopping Campaigns were first introduced, Special Ad Categories did not qualify. If you were promoting something related
A Guide to Automated Rules
Automated Rules allow you to save time and increase efficiency by automating changes to your campaigns, ad sets, and ads when specific conditions have been
Can 3 Ads Get Credit for a Conversion?
Make sure you understand how Meta gives credit to ads for conversionsA conversion is counted whenever a website visitor performs an action that fires a
Example of How Broad Targeting Works
This is a great example of how broad targetingIn most cases, mention of Broad Targeting refers to the removal of all potential targeting filters: No
Are Lookalikes Still Relevant? – Jon Loomer Digital
This is something I’ve been wondering for a while… I know that some advertisers still swear by lookalikes, but I wonder if this is mostly
Highlight Promo Codes in Your Ads
This is a feature that not everyone has yet. It’s available for Sales campaignsThe campaign is the foundation of your Facebook ad. This is where