Ad Copy and Creative and Winning Combinations
Stop obsessing over finding the winning combination… This advice may go against everything you believe in and the strategy you’ve used for years. But
You Are Generating Countless Ad Variations
How you create ads has changed quite a bit over the years. Many advertisers miss how this impacts their role in the process. Let
The Evolution of Meta Ads Copy and Creative Control
There was a time when Facebook advertisers had near-total control over how their ads looked. A single ad consisted of: One image or video
New Test Features for AI Generation
There are three more AI enhancements available in testing. Here’s what you need to know… Test New AI Generation Features To access these test
Crop and Expand with AI
Meta is either testing or rolling out a new feature that can help optimize ad creative using AI. There’s a lot we don’t know.
Problem with GA4 Integration – Jon Loomer Digital
The GA4 integration with Events Manager requires mapping Meta events to GA4 events. But there’s a basic problem with this, beyond the benefits being
Opportunity Score Rolls Out Globally
Opportunity Score is official. After testing it for more than a year, Meta announced the global rollout. Here’s what you need to know… What
New Requirements for Value Optimization
There are new requirements for value optimization. Meta recently expanded value optimization to include custom events and non-purchase standard events. Documentation on eligibility requirements,
Value Optimization for Profit Margins
Meta’s testing Profit optimization… In a recent announcement about new conversions tools, Meta shared a new option for Value optimization that is in testing.
Tailor Text Variations to Personas
Now you can tailor text variations to personas using AI. Here’s how it works… What is it? When you create a new ad, you