Reword Identified Phrases Test Feature
There’s another new test feature… I refer back to the advertising settings page recently to keep tabs on this. Click on Advantage+ Creative. If
Value Rules for All Campaign Objectives
Value rules are opening up. Here’s what you need to know… Campaign Objectives When Meta launched value rules earlier this year, it was only
Detailed Targeting Announcement – Jon Loomer Digital
Meta is making changes to detailed targeting that may impact the delivery of your ads. Here’s everything you need to know… The Announcement You
Translate Media Feature for Video Ads
What is Translate Media? It may sound familiar, as it’s similar to another test feature we’ve seen this year. But it could be extremely
Meta Bans Political Ads in the European Union
Meta made a big announcement that will impact advertising in the European Union. Let’s take a closer look… The Announcement In a recent announcement,
Why Your Meta Ads Aren’t Working (And How to Fix Them)
You launched your campaign. The setup looks solid, and you feel good about the overall approach. But the results just aren’t there. It’s tempting
How to Reach the Right People Without Relying on Targeting Inputs
The old methods of targeting control are either ineffective or irrelevant now. If your campaign construction process consists of obsessively flipping targeting switches, you’re
Don’t Overvalue Attributed Results – Jon Loomer Digital
This isn’t a post about Meta inflating results or how you shouldn’t trust the reported conversions in Ads Manager. There’s a whole separate topic
Evaluate Results in Aggregate – Jon Loomer Digital
On a prior video, I talked about the importance of focusing on aggregate results when evaluating ad performance. And this is true. Let me
Image Generation Creative Breakdown – Jon Loomer Digital
Meta’s finally providing more transparency for AI-generated ad creative… How AI Creative is Used When you create an ad and upload an image, you’ll