Even if you’re not excited about the football game or even the halftime show, many people tune into the Super Bowl every year just to see the commercials. Some of this year’s ads have started airing and include a soda-tasting polar bear and a Neil Diamond impersonation from a former “Saturday Night Live” cast member.Here’s a look at our favorites so far. Bosch USAThe Mayor of Flavortown trades in his signature look for brown hair, a clean shave and regular clothes in the new Super Bowl ad for Bosch.Guy Fieri plays “just a guy,” an ordinary alter-ego, but transforms back into the rockstar chef, signature spiked blonde hair and all, after using the company’s tools and appliances.Watch the ad in the video player above. BudweiserBudweiser is known for commercials that tug at the heartstrings and this year’s is no different.Budweiser’s ad, which is called “American Icons,” features an adorable Clydesdale foal that shelters and helps raise a newly-hatched bird. As the bird grows, it becomes apparent that it’s an eagle. Budweiser, which is celebrating 150 years, said the ad illustrates the brand’s connection to U.S. history. Ritz CrackersRitz’s Super Bowl commercial features actress Scarlett Johansson, actor Jon Hamm and “Saturday Light Live” alum Bowen Yang.In the ad, Hamm and Yang are eyeing a Ritz island party they weren’t invited to when Johansson rolls up in a jet ski and takes them.PringlesPringles teamed up with pop singer Sabrina Carpenter for their Super Bowl commercial. The ad shows Carpenter falling in love with none other than “Pringle-Leo,” her creation, who definitely has a chip on his shoulder and everywhere else. Comcast/XfinityThe commercial for cable giant Comcast promotes its Xfinity video service by taking viewers back to the first film in the “Jurassic Park” franchise, which came out in 1993.Sam Neil, Laura Dern and Jeff Goldblum return to reprise their roles from the first movie in the ad, which shows Xfinity connectivity getting the dinosaur park’s systems back online.Uber EatsOne commercial for Uber Eats shows “White Lotus” actress Parker Posey and her former “Dazed and Confused” co-star Matthew McConaughey. The ad shows the pair sitting beside a pool discussing whether or not football is merely a ploy to sell food.Garage BeerJason Kelce gets his hands dirty in the Super Bowl ad for his company, Garage Beer. The commercial is a nod to the iconic Budweiser Clydesdales and features Kelce alongside former Philadelphia Eagles teammate Beau Allen. The commercial, titled “The Brotherly Shovel,” shows the pair tasked with shoveling what the horses leave behind and ends with Kelce smearing manure across his face. Jason Kelce and his brother Travis are co-owners of Garage Beer.Bud LightPeyton Manning, Post Malone and Shane Gillis reunite in Bud Light’s 60-second ad called “Keg.”The scene opens at a wedding with Manning holding a Bud Light and Malone asking if there’s enough for everyone. Panic sets in as the keg spirals down a steep hill, sending guests sprinting, tumbling and somersaulting after the beer as Whitney Houston’s “I Will Always Love You” plays.After flowers fly, suits get wrecked and the bride and groom join in on the chaos, the keg is ultimately found and the beer is poured. Hellmann’sFormer “Saturday Night Live” cast member Andy Samberg protrays a character named “Meal Diamond” and sings about mayonnaise to the tune of “Sweet Caroline” in Hellmann’s 2026 commercial. The ad also features actress Elle Fanning.PepsiPepsi’s ad features a polar bear, which Coca-Cola has become known for in its commercials over the years. The bear takes a blind-folded “Pepsi Challenge” and prefers Pepsi Zero over the Coca-Cola option, which leads him on a road of self-discovery. The ad was directed by Oscar-winning director Taika Waititi, who makes a camo as a therapist.Fanatics SportsbookKendall Jenner takes shots at her exes while promoting sports betting in her first Super Bowl ad.She talks about placing bests on her NBA ex-boyfriends in the commercial for Fanatics Sportsbook and, after winning big, shows off her luxury lifestyle, featuring a mansion, vintage car and private jet. Michelob UltraActor Kurt Russell portrays a ski instructor who shows actor Lewis Pullman the ropes in Michelob Ultra’s Super Bowl ad. The commercial also features Olympic gold medalist Chloe Kim and former hockey star TJ Oshie. The ad also serves as a nod to the upcoming Winter Olympics and was filmed on-site at Utah’s Snowbird Mountain Resort.InstacartBenson Boone, Ben Stiller and bananas join forces for Instacart’s commercial, which was directed by Spike Jonze.Boone and Stiller star as a retro European disco-pop duo, featuring Boone’s signature backflips.NovartisOne Super Bowl ad takes a light-hearted approach to prostate cancer screenings. A group of NFL players star in the Novartis ad, which encourages early screenings with a less invasive blood test.The NFL stars are shown floating in pools, holding yoga poses and relaxing to encourage a different approach to screenings. The ad also features Super Bowl-winning coach Bruce Arians, a prostate cancer survivor, who narrates the commercial and credits early detection for saving his life. CNN contributed to this report.

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