When it comes to Meta advertising, there are shades of truth.

Let me explain…

Definitive vs. Experience

Start with what is definitive. A certain feature exists. We know that it functions in a specific way because Meta explains it within their core documentation. Everything else that isn’t backed in official documentation is based in experience.

It doesn’t mean that your experience is false or untrustworthy, but it’s far from universally true. This is what you’ve found to work or not work. It’s impacted by budget and industry and product and a limitless number of factors.

But just because it does or does not work for you, we can’t assume it does or doesn’t work for others. It’s important information, but it’s not definitive.

Shades of truth.

Your Foundation

Build your foundation by knowing the features and how they work according to Meta’s official documentation. This will go a long way to helping you understand why certain things happen that may otherwise be uexplained.

Don’t listen to advertisers who attempt to make definitive claims about their experience. Find what works for you.

Thanks for joining me in Meta Philosophy 101. Tomorrow, we’ll discuss the historic quote, “I advertise, therefor I am.”