That’s not what it’s for…

I see so many advertisers using Dynamic Creative or Flexible Ad Format, and they get frustrated because they can’t view the winning combination. They’re looking for a post ID or breakdown that shows the exact combination of elements that led to the best results.

This is a complete misunderstanding of what these features are for.

The Goal

Flexible Ad Format helps “automatically optimize your ad format to show people what we predict they’re most likely to respond to based on the specific placement and audience.”

This isn’t about finding the best combination of text and creative overall. It’s about finding what is expected to work for a specific person where they see the ad.

Dynamic Creative “takes multiple media, such as images and videos, and multiple ad components, such as images, videos, text, audio and calls-to-action, and then mixes and matches them in new ways to improve your ad performance. It allows you to automatically create personalized creative variations for each person who views your ad, with results that are scalable.”

The goal of both of these features is to find the combination that works for each specific user. It isn’t to find the best performing combination overall. That could mean a different combination depending on the person and placement.

Split Tests

This isn’t a split test. If you want to find out which combination of copy and creative leads to the most results, create multiple ads and use an A/B test.

Otherwise, use these features to give the algorithm more options and to prevent fatigue.