Do you have the Facebook Profile Feed placement?

Here’s what you need to know about it…

Where to Find it

When using manual placements, you may see Facebook Profile Feed.

It’s not clear if this is a test or if it is just used sparingly.

How it Works

Similar to Instagram Profile Feed, this placement will serve your ads in people’s profiles.

You will not see ads in every profile, and it’s not clear if they appear on pages. The example above is from mobile, and I haven’t seen it from desktop.

The Fine Print

There’s almost no mention of Facebook Profile Feed in Meta’s official documentation except for this mention in one of their placement grids…

Facebook profile feed

Note: This placement is available once you’ve consistently run ads that comply with our Advertising Policies.

Facebook Profile Feed is obviously not going to make a huge impact since it appears to be used so sparingly, but any extra inventory is a bonus.

If you have it, you’re special. Enjoy it.