Are some new placements coming? There are signs that they may be.

How to Find Them

When you filter by placements in the custom ad reports, a few grabbed my attention.

The placements listed are a collection of current placements, old placements that are no longer available, and others that are either coming or in testing.

Many weren’t familiar to me. There are placements for Stickers…

a bunch of Oculus-related stuff…

and then these final three…

What Does It Mean?

We know that a Threads placement is coming eventually, but does this mean it’s coming soon? Maybe. It definitely adds to the rumors that Meta’s no longer sticking to the 1 Billion user milestone for monetization.

I assume Channel is for Broadcast Channel, but I can’t say for sure. I’m not sure what else that would be.

I know I’ve seen some ads in Facebook Notification, so that’s interesting. It doesn’t seem to be rolled out broadly yet for placement availability. I’m not able to add this when manually selecting placements in Ads Manager.

Maybe it all means something, maybe it doesn’t. It could just be a bunch of nonsense to give us something to talk about.

What do you think?